January 17, 2014

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TOP STORY
 WEBSITE REDESIGN WEBINAR SERIES, PART 2 

Achieve Maximum Results from the Implementation Workshop


This second, one-hour webinar in our website redesign webinar series will be offered January 20 to 24 and will focus on the following aspects of the website redesign:

  • Effectively Leverage Your Implementation Workshop: Ensure your site is fully optimized by identifying the information you need and questions you'll want to ask prior to contacting consultants.
  • Review the Website Redesign Strategy: Learn how the site was built to enhance local demand generation and search engine optimization (SEO).
  • Revisit Primary Information from Webinar 1: Receive a short summary of frequently asked questions and key information shared from the first webinar of the series.
For your convenience, we have scheduled this webinar at various times and days throughout the week. You can pre-register for the event or log in at the time of the scheduled webinar.

Date
Monday
January 20
9 am EST
Tuesday
January 21
3 pm EST
Wednesday
January 22
10 am EST
Thursday
January 23
6 pm EST
Friday
January 24
11 am EST
Dial-In
Number
(415) 655-0061
(480) 297-0022
(415) 655-0063
(646) 307-1708
(626) 544-0058
Access
Code
785-460-158
126-823-251
242-175-515
573-754-209
983-793-765
Attendee LinkGoTo Meeting
GoTo Meeting
GoTo Meeting
GoTo Meeting
GoTo Meeting

If you have any questions, please contact KimberlyEpple@ComfortKeepers.com.

 

MarketingMARKETING
CONSOLIDATED PRINT SERVICES AND NEW BRANDING UPDATE 
Changes Coming Soon in February

As you know, Comfort Keepers® is in the process of changing our print vendor and rebranding our printed materials. Once fully in place, these changes will simplify the print ordering process by consolidating our print services and give our printed materials a fresh, updated look.

 

Currently, Holmes provides all stationery and forms and ThinkPatented produces our marketing materials. Around the end of February both of these services will be provided by one print vendor: Standard Register. You'll notice we have already rebranded forms and stationery provided by Holmes and some key marketing materials provided by ThinkPatented.

 

During the transition process, please continue ordering stationery, business cards, and forms from Holmes and marketing materials from ThinkPatented. Once we have fully transitioned to Standard Register, core marketing materials and stationery will be immediately available, and you will discontinue ordering from Holmes and ThinkPatented. In the weeks following this core transition, we will upload additional materials as they are rebranded.

 

As we move through these changes, we will provide regular updates and exact transition dates to avoid as much confusion as possible. If you have any questions concerning these initiatives, please contact Kimberly Epple at KimberlyEpple@comfortkeepers.com.

 

OPERATIONSOPERATIONS
COMFORT KEEPER® OF THE YEAR

Call for Nominations!


Don't forget to nominate your Comfort Keeper® of the Year by February 9! This is an excellent way to recognize your top performers. Award winners will be presented at our Comfort Keeper of the Year luncheon during our Leadership Conference in Denver, Colorado, April 24-26, 2014.  This year we have made some changes that will make the award even more special:

  • Minimum required hours have been reduced to 1,000 from 1,080.
  • Winners will be flown in on Wednesday night, April 23 to give them time to enjoy the city and its sites.
  • Winners will be treated to a meet-and-greet breakfast with the CKOY team, owners, and Kris Butler, our founder, on Thursday, April 24. This will be a great opportunity to meet the other winners and get an overview of what the conference weekend is all about!

Download details of the nomination and selection process here.

 

If you have questions about the process, please direct them to Joni Magnus-Ramsey, Marketing Manager, at JoniMagnusRamsey@ComfortKeepers.com.

OPERATIONAL EXCELLENCE AWARD

The Application Deadline is Approaching!


Don't forget to submit your applications and supporting documents for the Operational Excellence award by January 31, 2014! This award recognizes franchisees that demonstrate their commitment to enduring quality throughout their organizations. Franchises of any size and revenue volume are eligible for the award. Winners will be announced at the 2014 Leadership Conference and will be able to share this distinguished recognition of "Excellence in Service Delivery" with their community, on their websites, and with referral sources. This designation also carries a registered seal/logo that recipients can use with all of their correspondence and advertising.

 
To learn more about the award and complete an application, choose the Operational Excellence tab on the Members website. 

 

HOME CARE PULSE 2014 BENCHMARKING STUDY

Be Sure to Participate in the Largest Industry Study


Home care pulse logo

Home Care Pulse will conduct the fifth annual Private Duty Benchmarking Study this February. In an industry that has minimal data for analytical and comparative purposes, you have an opportunity to provide data about your businesses so we may all continue to better understand the relevant business data around the Private Duty industry.

 

To help you understand the process and benefits of the study, Home Care Pulse CEO, Aaron Marcum, has recorded a free kick-off webinar, which is available on demand until January 31, 2014. This webinar reviews what is new in the 2014 study and will show you how to:

 

  • participate in the 2014 Private Duty Benchmarking Survey.
  • use the 2014 Private Duty Benchmarking Study to grow your business.
  • use the study to see how your business compares to others in the industry.
  • obtain your historical results.

 

Register here and receive a link to the recording via email. Make sure you watch the entire webinar to take advantage of a special incentive.

 

You can visit Home Care Pulse Benchmarking Studies and begin preparing for the survey by clicking on The 2014 Private Duty Benchmarking Study and downloading the Prep Worksheet. The worksheet will guide you through the information-gathering process ahead of time so it won't take you long to complete the survey when it opens in February.

 

Thank you for your willingness to participate in this year's survey and be sure to watch the Home Care Pulse free webinar recording.   

 

LandDLEARNING & DEVELOPMENT
CLIENT CARE WORKSHOP 
Maximize Employees' Skills and Talents

Attend the next Client Care Workshop in Sacramento, California on February 11 and 12 and learn strategies to more effectively train your staff. Well-trained staff are more likely to give the best in client care and help ensure your franchise grows and develops to its fullest potential. This workshop will focus on the following training topics:

 

Training your Comfort Keepers® 

  • O&O
  • Companion Care
  • Personal Care
  • Competency Testing
  • Learning Paths

Closing in the Home - Developing your Sales Skills

  • Case Studies and Practice
  • Conducting Assessments
  • Interactive CaregivingTM

Reassessments - Developing your Sales Skills

  • Case Studies and Practice
  • Significant Changes in Condition

 

Hotel and Registration Information:

The Client Care Workshop will take place at the Holiday Inn Express Hotel & Suites - Sacramento Airport-Natomas.  Reserve your room today!

 

Holiday Inn Express Hotel & Suites Sacramento Airport-Natomas

2981 Advantage Way

Sacramento, CA 95834

Phone: (916) 928-9400

Fax: (916) 928-9235

 

Register here for the Client Care Workshop.

 

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