 December 20, 2013 |
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Click the Links Below to be Taken to that Discipline's Article(s)
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We Hope You Enjoy the Holiday Season
The CKFI offices will be closed Tuesday, December 24, and Wednesday, December 25 for the holidays. The on-call service will be available if you have an urgent need and a member of the CKFI leadership team will be available. That number is (800) 387-2415. Thank you and happy holidays!
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 MARKETING
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2014 NATIONAL BRANDING COMMITTEE
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Seeking Applicants for Franchisee Members
Dear Fellow Franchisees -
On December 2, 2013, the National Branding Committee approved a proposal to limit the term of franchise members within the committee to two-years. To encourage fresh thinking while maintaining continuity within the committee, members of the National Branding Committee (NBC) will "roll off" the committee each year. This being year-1, is an adjustment year and going forward, all franchise committee members will commit to two years. It may seem like the National Branding Committee has "been at it" only since September, but in fact, the 2013 committee started meeting in April soon after the franchise network voted in the National Brand Fund and has met weekly since.
The committee is now seeking applications for two franchisee seats on the committee. The current franchise membership of the NBC will review applicants and make the final selection based on the needs of the committee and the strength of the candidates in advertising and marketing. Once selected, members of the NBC are expected to commit to attending and participating in the weekly phone calls, travel twice per year for meetings (all expenses are reimbursed) and participate in the occasional special session when ad hoc calls are needed to make decisions.
 2014 is an important year for the committee and the entire network as it will be our first full year of national advertising. We are looking for committed and capable franchisees who want to be a part of this vibrant committee. Applications will be accepted until December 27. Please click here to access the application. In the meantime, please feel free to contact me directly at JackWarren@ComfortKeepers.com with any questions or comments. Thanks, everyone. Happy Holidays!
Jack Warren
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CONSTANT CONTACT HOLIDAY TEMPLATES UPDATED
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Holiday Season and Our New Year's Resolution
 We have updated two holiday themed Constant Contact templates for you to use throughout the holiday season and in celebration of the New Year. Use these templates to wish your clients, referral sources and business partners Comfort and Joy this Holiday Season, and/or use the New Year's Resolution template to explain how Comfort Keepers ® can help in the coming year. Both templates can be customized with your local messaging. Well-branded e-newsletters with compelling content can be a very good tactic to keep your brand in front of your relevant audiences and continue to position Comfort Keepers as experts in senior care.
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NATIONAL BRAND FUND
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NATIONAL BRAND FUND MEDIA PLAN
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January - March 2014 Plan Now Available
The National Advertising Media plan for January, February and March 2014 is now available on the Members homepage. After signing into Members, click the icon (as shown here) to download the PDF.
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| MASTERMIND |
SILVERCHAIR TO RELIAS: PREVIEW OF THE NEW LEARNING MANAGEMENT SYSTEM PLATFORM
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This meeting is presented by Michael West, Learning & Development Manager
 Thursday, January 2, 2013 11:00 am EST(10:00 am CST, 9:00 am MTN, 8:00 am PST) In mid-2013, Silverchair, our current Learning Management System provider, merged with Relias Learning, a leader in the Learning Management industry and specialists in developing educational programs for healthcare and senior care professionals. The merger brings with it an enhanced, streamlined learning management system to make training your employees easier and more efficient. CKFI has been working with Relias for several months to develop a transition process that will take place over the next several months. Join us for this month's MasterMind call, when we will provide a high-level overview of the new platform and the many new features that will make training your employees easier than ever. We will also share with you the timeline for the transition and what it will mean for your individual organizations. Click here for the MasterMind webinar. For Audio, enter your phone number when prompted after you log into the webinar. You will then be called back automatically by the system. Or you can dial... Phone: (800) 591-2259 Participant Code: 886411 |
OPERATIONS
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QUEST FOR EXCELLENCE RACE HEATS UP FOR NOVEMBER!
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 Hola y Bienvenidos!
Do you have your passport ready? 2013 Quest for Excellence attendees will be whisked off to the luxurious Fiesta Americana Grand Los Cabos Golf and Spa Resort located in beautiful Los Cabos, Mexico - March 19-23, 2014! As of the end of November 2013, the race continues to heat up and there is quite a bit of jockeying within the categories. Click here for the list as of November 30th and see where you rank! Click here to see a sample of what attendees will experience! Keep up the great work! |
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