On Tuesday, July 9th, the National Branding Committee held the first all-agency summit meeting. In attendance were the senior managers of each of the agencies along with the implementation teams. All of these marketing/advertising professionals will play a role in the successful implementation of the National Brand Fund. The agenda focused on roles/responsibilities, accountabilities, deliverables, measurement, and timelines for creative development, media buying, and the call routing process. It is exciting to see all of this taking shape and knowing that we are moving Comfort Keepers to the status of "National Advertisers." The next several weeks will be very informational, so please continue to read the updates in the Friday Flash.

You will be prompted to enter your phone number in order to join the audio portion of the call.

If you are unable to participate in the webinar feature but would still like to listen to the call, dial (800) 591-2259 and use the participation code 886411 for access.

Enhance your learning and hone your phone skills. 'Phone Skills Simulation' is a newly created interactive simulation course which has been added to Silverchair. This course will take you through a brief review of the phone sales process and then proceed to engage you through an intake call. It should be used after the completion of 'Phone Skills 101'. Find this course on Silverchair in the 'All Electives' catalog or the 'Office Staff Electives' catalog. We have also recently updated Phone Skills 101 to represent the most up-to-date forms and processes for conducting an effective intake call.

The impact that the 2013 Private Duty Benchmarking Study is having on the home care industry is so exciting that Home Care Pulse is offering Comfort Keepers franchises a special summer promotion so everyone can experience the impact the Study will have on their home care business.

Now you can order your copy at the lowest price of the season -just $229. That's a savings of $70 or 23%, compared to the original price of $299. Plus, when you purchase your Study within the next two weeks, you will receive "Taking Action," a 4-part series webinar with Home Care Pulse Founder & CEO, Aaron Marcum, for free. A $299 value, this bonus webinar series walks through some of the key findings of this year's Study, and details how to apply the information to your home care business.

The 2013 Study by Home Care Pulse is the largest, most trusted study on finance, operations, marketing, and more from the private duty home care industry, including statistics on:

• Quality Awards
• Finance
• Sales & Marketing
• Operations
• Recruitment & Retention
• State Licensing

With over 165 pages of full-color graphs and charts, comparisons to the nation's leading home care agencies, and articles from industry experts, the 2013 Private Duty Benchmarking Study will be one of the best investments you make for your home care business this year.

Give your business a competitive edge and strategic guide to help you grow. Order the 2013 Study now for only $229 at www.PrivateDutyBenchmarking.com/Order and enter special promo code CK2013. This special offer ends Friday, July 26th so order yours today!

ComfortKeepers.com is undergoing some minor web changes to help improve the visitor's experience. ComforKeepers.com will be unavailable for edits to your individual territory website between Sunday, July 14 at 10:00 p.m. EDT and Monday, July 15 at 8:00 a.m. EDT. Please remember that any changes you attempt to make while the website is being updated will not be saved. Visitors to the site will be unaffected.

As previously noted in Friday Flash, CKFI staff will host a series of webinars providing information that will help franchisees better understand the new opportunities for our rapidly changing business due to the onset of Accountable Care Organizations (ACOs). The content of the webinar series includes:

We are excited to be working with People To My Site to build the new website. If you weren't able to attend one of the introductory webinars in June, please take some time to view the recording from the last webinar by clicking here.

In addition to building the architecture for our national and local office websites, People To My Site is also offering marketing support packages to help each office grow its online presence. They are offering packages that you can take advantage of right now, and then continue to work with them as the new website launches.

In the weeks ahead, you will likely receive a phone call from someone at People To My Site to review the package offerings. You are not required to sign up for additional marketing services. If you are happy with your current online marketing partner, you can continue that relationship. But if you are not, then People To My Site could be a great option for you.

If you didn't join us this week, there is still time next Thursday! The Marketing, Client Care, and Training departments, will walk through Nourish Senior Life, Comfort Keepers^® comprehensive nutrition program available to you to impact malnutrition and to encourage healthy eating habits among seniors in your local area.
 

• Training modules for your caregivers and office staff as well as the training needed to sell the benefits of nutrition to referral sources
• The DETERMINE checklist for your assessment process
• Marketing tools for a 'Feed Seniors Now' food drive -- a great community event to hold in September which is National Hunger Action Month

To join the meeting and participate, please call into the Conference Number(s):  1-866-244-8528, Participant Code: 463831 and view the webinar by clicking HERE.

Did you miss a previous edition of the Friday Flash?
July 5
June 28
June 21
June 14