 June 7, 2013 |
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Click the Links Below to be Taken to that Discipline's Article(s)
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CELEBRATING AN ANNIVERSARY?
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Use the New Anniversary Toolkits to Spread the Word
 Any anniversary is an important milestone to celebrate. It not only allows you to stop and recognize your own achievements, but more importantly, it allows you to do several things that will directly benefit your business. Promoting your Anniversary will communicate your business success, create awareness and educate your community, referral sources, and potential new caregivers about Comfort Keepers ® services, and generate opportunities for leads to gain new clients.
Now we have Anniversary Toolkits to help you promote your 1-, 5-, 10- or 15-years of success readily available on the Members website. Included are an Event Guide filled with great promotional ideas, including some new events this year such as "Fond of You Fondue" and "Movie Night" celebrations; customizable print ads that give you the option to add your anniversary year logo, and anniversary year specific marketing materials including foil labels/seals, logo, invitations, press release and a radio spot. To access your toolkit go to CKBrand >Marketing Programs > Anniversaries. Congratulations and Happy Anniversary!
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 MARKETING
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'PEOPLE TO MY SITE' WEEKLY WEBINARS
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Preview Our New Website Management System
 As previously announced, we are pleased to be working with People To My Site, the vendor that will be building our next website ( PeopleToMySite.com). We are currently finalizing the design, and we'll be moving forward with this project throughout the summer months, with a launch planned in the fall. Every local office will have a new website, and you will need to have a working understanding of how you'll set up your new site and make changes to the content in the future. We'd like to invite you to join us for one of the weekly webinars scheduled on every remaining Thursday afternoon in June, where we'll be communicating People To My Site's strengths and capabilities, and presenting a live demo of Website Builder and Content Management System. This is your chance to preview how the new website will work! To join the next webinar, on Thursday, June 13 at 2 p.m. EDT, go to http://comfortkeepers.adobeconnect.com/websitesupport, phone: (866) 244-8528 and use passcode: 190797. Stay tuned to Friday Flash for more information in the weeks ahead.
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OPERATIONS
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CKFI AGREES TO MARKET-WIDE STRATEGY
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Comfort Keepers® San Antonio to Open in July
 Several weeks ago we announced to the Comfort Keepers ® system our intention of opening CKFI managed Comfort Keepers offices in San Antonio, Texas. Texas continues to be a robust state attracting retirees from all over the U.S., and San Antonio is a major metro where we have not yet penetrated the market. Today, we have one franchisee that is beginning to make inroads in the market. But as a professional involved in multiple business opportunities, he saw a greater strategic opportunity for CKFI to develop the brand from a market-wide perspective versus a territory strategy. This franchisee approached CKFI about purchasing his single territory so that CKFI may enter the market with a single strategy for success. "I believe in Comfort Keepers and saw great opportunity when I purchased the territory two years ago. Given San Antonio's demographics, I believe the prospect is big and a market-wide strategy could provide the impact to truly elevate the community's awareness of Comfort Keepers," says Comfort Keepers franchisee, Adrian Garza. CKFI agrees this creates a better environment to execute the plan. The transaction will culminate soon with CKFI opening the offices by July, 2013. We look forward to serving and caring for the people of San Antonio. |
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PRISM DATA WAREHOUSE
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June Enrollment Is Now Open
 Get connected and reach peak performance with PRISM! The PRISM Data Warehouse Team is now accepting the June group of 30 franchisees to onboard. To recap, the Comfort Keepers ® PRISM Data Warehouse is a new technology that connects to your scheduling system data and Quickbooks, gathers information automatically, and then sends you back rich analytics and performance management reports and dashboards. Over 140 franchise territories are currently connected! This month we include a new Executive Scorecard feature with the key performance measures that are aligned with the business coaching program. Click here to see a full size version of the sample report found pictured at the right. Sign up today! Onboarding is on a first come, first served basis, and the June PRISM orientation training classes begin the week of June 17th. Registration and onboarding is easy. Click here to request an onboarding package or to get request more information. Or click here for a live demo! Questions? Contact Dan Dobbs, Director of Information Services, at (937) 665-1339 or email at DanDobbs@ComfortKeepers.com. |
SAFETYCHOICE
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NEW AUTO FALL SENSOR
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Help Protect Clients at Risk of Falls
 Now you can offer your clients who are at risk for falls another tool so that they can confidently remain at home independently - the new SafetyChoice® Auto Fall Sensor. The device works with the recently introduced G4000 PERS as well as the Cellular PERS, and provides the security of Guardian Medical Monitoring response if a client falls and is unable to push a button to notify help. When triggered by conditions such as a sudden impact or a high velocity drop, the SafetyChoice Auto Fall Sensor will transmit a signal to the support center so the situation can be assessed. There is also a button that can be pressed to transmit a signal to the support center. Cost on this item will be $23 and suggested retail is $42.95. The SafetyChoice Auto Fall Sensor is available now. If you have any questions about the SafetyChoice Auto Fall Sensor, please call your business coach.
Click here to view the product sell sheet. Click here to visit ThinkPatented.
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LEARNING & DEVELOPMENT
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eRSP TRAINING WEBINAR JUNE 12TH
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Our Topic Is Managing Your Business Financials with eRSP
 This month we take eRSP training to the next step with Patrick Hanna as he delves into managing the financial side of your business through eRSP. He will cover how claiming hours directly impacts your financials, as well as Telephony and how it tracks hours and time worked for your Comfort Keepers ® business. To join this webinar next Wednesday, June 12th at 11:00 am EDT, click here and enter as a Guest. To join the audio portion of the call, please dial (800) 591-2259 and enter the participant code 886411. |
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