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May 17, 2013

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IMPROVING COMMUNICATIONS   

Franchisee Focus Groups Coming June 6th          


On June 6, eight (8) Comfort Keepers® franchisees from across the U.S. will meet in Atlanta, GA at the Jackson Spalding (JS) offices to participate in a focus group led by a JS research professional. The goal is to garner input from franchisees on how we can improve the communication channels between franchisees and CKFI. What are the right channels? What is the right messaging? How frequent? Who should the messages come from? Who should receive the messages - franchisees, staff members? We will share the results of the focus groups and next steps once the process is completed. Watch for more information.

NationalBrandNATIONAL BRANDING
NATIONAL BRANDING COMMITTEE 

What is the status of the RFP process?  


The RFPs for the creative and media agencies have been submitted to the committee and the members are methodically reviewing the information and scoring the candidates to distill down those three agencies from each discipline that will be asked to present to the committee in June. The range of talent and experience is exceptional and it is good to have the options that we do. The RFPs for the call routing are due to the committee today, May 17, and the committee will begin the same process. All presentations will be delivered June 4 - 6.

Also during the June meeting, the accounting firm managing the Fund will present templates for the financial documentation to the committee and we will agree on process.

Please feel free to submit any additional questions to any committee member or your Business Coach.

MarketingMARKETING
ORDER YOUR COMFORT KEEPERS® CALENDARS TODAY!

An Easy Way to Promote Your Office All Year Long      


It's time to place your order for one of the hardest working promotional pieces you could have - your 2014 Comfort Keepers calendars! These are ideal to give to your clients, prospects, referral sources and business partners. This year's calendar will incorporate the elements of the brand refresh, including new Comfort Keepers photography, and updated heartfelt messages. These 14-month calendars are full-color, printed on a high-quality matte stock, and open to 11"x19" with a drill hole for easy hanging. Calendars cost just $1.99 each, and imprinting and shipping are free. All calendars will be delivered by the end of September, so your referral sources, clients, and Comfort Keepers® can utilize all 14 months of the calendar. Deadline to place orders is July 10th. SKM Marketing, producers of this calendar, will be emailing you next week to place your order. Want to place your order before then? Click here for the 2014 Comfort Keepers Calendar Order Form.

SPRING SPECIALS FROM PROFORMA

Save $9 on Comfort Keepers® Branded Polo Shirts    


Your Comfort Keepers® will look spring fresh in their new, branded polos! Now through Friday, May 24 you can get Men's or Women's Silk Touch™ Performance Polos for just $19 each. Each is stylishly designed of 100% cationic polyester that wicks moisture, resists snags and holds onto its color for a professional look that lasts. Choose black, pink raspberry, maroon or navy in Sizes SM - 2XL. To order, click here for the order form. FAX by 5/24/13 to (614) 760-7070, Attention: Lisa Rorris.

THINK PATENTED IS MOVING

Please Be Aware of These Key Dates    


Last month we told you about the merger of Prime Printing with Think Patented, your source for customized print materials. On Memorial Day weekend, Think Patented is moving into a new facility and it is important that you are aware of a few notable dates that may impact your orders.

On Friday May 24 and throughout the Memorial Day weekend, all Think Patented operations will be closed. This includes manufacturing, fulfillment and digital/web services. It is their intent to restore digital/web services as quickly as possible with manufacturing and fulfillment back on-line Tuesday morning, May 28th. During this time if you have any questions, please contact your Account Representatives Ashley Dean at (937) 291-3595 or Jacqueline Sherrill at (937) 291-5936.

On Tuesday May 28, all Think Patented employees will begin working from their new building and operations will continue as normal. Their new address is 2490 Cross Pointe Drive, Miamisburg, OH 45342.

FRANDEVFRANCHISE DEVELOPMENT
GROW YOUR COMFORT KEEPERS® BUSINESS

Lock in the Previous Franchise Fee Now     


Thinking about expanding your territory? Now through August 30, 2013, if you decide to purchase a new territory, we will honor the old $42,000 Franchise Fee for you as a current franchisee. (Effective March 1, 2013, the Franchise Fee was raised to $45,000.) In addition, we offer financing for your expansion territory with only $5,000 down, and finance the balance of the cost for 30 months at 6% simple interest. Also, the $300 minimum royalty payment only on that expansion territory does not begin until the 30th month.

If you have any questions about this program and would like to move forward with an expansion, please contact Larry France at LarryFrance@ComfortKeepers.com or (888) 329-1368.

SALESSALES
GUARDIAN MEDICAL MONITORING

Meet The People and Power Behind Safety Choice®      


Do you ever wonder who answers your clients' calls for help when they use Comfort Keepers® Safety Choice® products? Guardian Medical Monitoring is on call 24/7 responding to each and every Safety Choice client need. Here is a terrific video you can use to get to know our partners at Guardian Medical Monitoring. Why not download the file for your next team training?
View on YouTube.
or
Download Video.
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