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HoofPrints Newsletter
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July 31, 2015
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ABOUT THE COMPANY AND THIS NEWSLETTERFarriers Greeting Cards was started by Gina Keesling in 1986 (in a very small way) to provide helpful promotional materials for farrier husband Rob. Along the way the company became HoofPrints.com, too, adding a selection of fun horse and dog products geared toward women of a certain age. This newsletter is emailed to subscribers a few times a month, depending on how often I have something to share. Watch for special sales, interesting stories, uplifting quotes and more.
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Here at HoofPrints, I am proud of the fact that
I personally select all the products. Everything is tested and evaluated as sturdy, durable, and USEFUL. (mostly)
Instead, this lovely keepsake is art for art's sake. And like almost all the products offered here, it's got a story behind it:
I'd seen paper sculptures made from business cards in a catalog of products offered for attorneys. (the sculptures were legal scales, guys sitting at desks, playing golf, etc) I saved a clipping of the page for oh, about 10 years, thinking it would be pretty cool to have farrier and horsey sculptures made to offer along with the equine professionals business cards. But every time I thought about contacting the vendor, I worried that it would be too hard to get an accurate representation of the farrier and horse industry trappings that my company is known for. I hate asking an artist to create something - and then end up splitting hairs over details that are important to farriers and horse owners - that the rest of the world is oblivious to...
Turns out, this artist (actually her title is PAPER ENGINEER) was totally up to this challenge. I didn't have to explain what a farrier was, and how critical it was that the tools be accurately depicted. Petrina Case already knew. The grand daughter of a blacksmith who emigrated here from Denmark in the late 1800s, she was more than up to the task. Normally, the creation of a new product requires some back and forth communication, revisions and the like. Not this time. The prototypes (shown above) came out perfect on the first try. The anvil shape is accurate, as are the hammer and shoe. She's placed this one on a reflective surface so you can see the underside even. (how cool is that?) Second is the farrier shoeing the horse. Patterned after BC15, BC27, BC33, it's sculpted in the shape of Tessie. Petrina even cuts a tiny halter from a darker portion of the card and applies it just so. Multiple cards are layered together for the horse's body for an amazing 3D effect. Third is a rearing horse. It's also 3D, and surprisingly sturdy as he stands on just two hind legs with his tail engineered to support without looking hokey.
Can you tell I am excited about these?!?
They'll make great gifts - to commemorate a career milestone (like certification) or just because...
And ordering is easy-peasy. All you do is send me 20 of your own business cards (or order some here), and let me know what shape you want them fashioned into. The cards DO NOT have to match the logos shown here. Any card can be made into any of the three shapes. It takes about two weeks - and your sculpture will arrive in the mail. It comes carefully packed and beautifully boxed up with the artist's gold seal and a certificate of authenticity all tied up with a lovely ribbon.
To see larger pictures of the three sculptures, click here
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More New Business Cards added to online Farrier Directory
I belong to several online horse groups, and nearly every day someone is looking for a farrier.
There are many reasons for this - and I think we are quick to assume the worst when the "I can't find a farrier..." scenario comes up. Sometimes there's a reason that owners can't get a farrier to come, (bad working conditions, slow to pay, etc) or sometimes it's the farrier (won't show up on time, is rough with the horse(s), etc.) and we tend to gravitate toward that kind of thinking. But the fact is, there are lots of reasons farriers and owners need to "shop around" until they find a good fit. And they aren't all negative. For every story I hear about a farrier that won't keep appointments, or an owner who has unruly horses, I also hear stories about wonderful relationships between owners, farriers and their horses. If you take the time to get it right, hoof care can be a whole lot less of a headache for everybody involved. Since I started listing the business cards on Facebook as well as in the directory) I am delighted that our followers frequently take the time to chime in a kind word about their farrier. So, it's in that spirit that I list below our current batch of directory additions. (The cards shown here are for illustration purposes, were randomly chosen and are in no particular order.)Click on the state to view details for each farrier listed below: Arizona - Chris Hutchison Colorado - Ryan Duran Connecticut - Christian Schmid Georgia - Clayton Atkins Montana - Hal Coker, Jefferson Equine Dental North Dakota - Jeremy Woodhouse New Mexico - Carlos Anchondo Nevada - Darin Baber, Dave Voth New York - Shelby Dwyer Ohio - Todd Santoro, Dusty Whidden Oregon - Kyle Lane Pennsylvania - Jessica McGrane South Carolina - Lucas McCullough Utah - Kelly Liptrot Washington - Patsy Bingham, Jim Hudkins There you have it, at least for now. I'll feature the next batch of cards once I get some accumulated. If you're a farrier (or other equine professional) and are interested in ordering custom business cards, we have dozens of lovely full color logos to choose from here.
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NEW LOWER PRICE!
Farrier DoorHanger Envelopes
This is the best revision ever on an old favorite - more compact, same good quality, but LOWER PRICE! If the price on these ($35/100) was a deterrent before, be sure to give them a second look now, as I've found a new supplier with a slightly different style for these handy envelopes. They are now UNDER $20 for a package of 100! The hanger portion on these is shorter, more compact AND double thickness, so less likely to tear. The envelope portion is exactly the same size as our previous doorhanger, so our standard farrier invoices fit neatly inside. Another improvement is the opening flap is on the long side, so it's much easier to insert the contents and seal. This was an idea I had years ago when we were visiting a friend in Long Island, NY. We were touring one of the exclusive boarding stables near her home, and the farrier had been there earlier that day. The shoeing bills were tacked to all of the stall doors. Of course, we HAD to snoop and see what the prices were for shoeing and trimming on Long Island. It just doesn't seem like a good idea to leave the bills where they could be read by everyone, or be torn off and lost. Leave your bills or notes in confidentiality with this special hanger that doubles as a return envelope. The reverse side has a place for your address and stamp. The hanger portion is perforated to detach easily before mailing. To order doorhanger envelopes click here.
Ever have those clients who say they would have sent payment - but they didn't have your address? (yeah, right...) You can be sure that they DO have your address - by stamping it on each of the envelopes you leave behind! CUSTOM RUBBER STAMPS are available here. These are self-inking - and good for many, many impressions before they need refilling.
You can also use this opportunity to also include a NEXT APPOINTMENT STICKER to remind clients when you're coming back. These are brightly colored and specially printed with farrier artwork - will stand out on the calendar and help cut down on forgotten or missed appointments. Time after time we have had frantic farriers call - because they've run out of stickers and their clients are clamoring for them. To order stickers click here
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PRINTED IN USA: FARRIER INVOICE PADS
HoofPrints uses a local printer for our 2-part carbonless farrier invoice pads and he'd absorbed the increase in paper costs for a lot longer than he should have. He warned me that there was going to have to be an adjustment... you know - like having to pass on the increased price of shoes, nails, and shipping - after you finally sit down and realize how much more they are costing you vs how much the customer is paying for shoeing;you've given yourself a PAY CUT by not raising prices as materials increase? Anyway, that's what happened here, too.
The official increase took effect with the last catalog. However, I've held the old price ($9.00 per pad) on invoice pad ASSORTMENTS. With the assortment option, you get to choose the "A" or "B" body style, but I pick the logos that you get. If it's important that your invoices match your business cards , then this might not be for you. But if you're wanting to save money, then here's a way to do it. The price is $40. for 5 pads - which is a savings of $1.00 per pad! To order, click here
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Below are a few phrases that farriers may be hearing in 2015. We've assembled these & more on a collection of hilarious t-shirts.
Things Not to Say to a Hot, Tired Farrier T-SHIRTS - $19.95 here
The MUG (makes a great gift!) is only $12.95 here
All it takes to be a farrier is a strong back and a weak mind! He won't stand for me either, but your ad said you were a professional Can you come back? We are home now. Let me get my twitch before we get started. Sooo, when you're finished, do I have to wait an hour before I can ride him/her? My horse hates men. Yep, I put that stuff on their feet right before you got here. Every time we turn him out he throws a shoe. That don't look that hard! Isn't it great to be outside all day? Let me call my neighbors and their 5 kids. They have never seen a horse shod before. It sure is HOT! I used to shoe, and I can tell right away if you're doing a good job. Do those nails hurt him? He's normally gentle as a kitten, but it is the first time I have had a halter on him. Honestly, I DO clean his feet I haven't ever picked up his feet, but he seems real gentle. Can you put these shoes on good and tight so that they won't come off? My vet said for you to call him and he will tell you how to shoe my horse. He kicked the last farrier just like he kicked you. He's never been that bad!! What did you do? The last guy I had won't come any more. Can you come today? I left them out in the field because it was such a nice day. So, how much does your chiropracter run you a month? Sorry - that's my cell phone. I won't let it ring under this colt's nose again. He never does that for me. My horse doesn't kick. ...well he has never kicked before. Are you busy TODAY? Can you make his foot smaller? This is the first time he has EVER lost a shoe. Since he's a colt, will you charge me half price? I used to shoe my own horses, but I could never get the angles right. Do you think you could take a little more off that back foot? My horse is lame. You must have cut him too short. Let me help you clear out a place to work, I've been meaning to get out here and straighten up this old barn... That's not the way the farrier did it back where I come from. Can you save all the hoof trimmings for my dog? Boy, you must have a strong back to bend over all day like that. He's just trying to swat the flies off you. These shoes have been on for only 12 weeks, and they are getting loose.
WARNING - Copyrighted material! We don't mind if others enjoy our humorous quotes - but please include proper credit if you choose to pass this along... �Gina Keesling - www.farriersgreetingcards.com
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FARRIERS: Folks are WATCHING you!!!
Sorry to creep you out, but it's true.
With all the hubbub these days about privacy, huge measures are being taken to manage what various business entities are allowed to do with a person's personal information. As a marketer who uses this information to help make decisions about products & promotions, it is very valuable to me in terms of being profitable to be able to accurately target folks who are likely to be interested in what we have to offer.
But there's a whole 'nother privacy thing that can come under the microscope when you work for the public. Like a farrier does. Every day, all across the world farriers make appearances at various folks' farms to do their work. And they're being observed. And sometimes (probably most times) those folks form an opinion about what they see. If it's interesting enough, they tell their friends. With the advent of the internet, they can tell a LOT of friends.
Consider A Farrier Tale from Horse & Man blog. This blogger tells an interesting account of a routine farrier visit - doesn't much mention the actual work being done - (are they being shod? barefoot? does everybody stand well? etc - typical stuff that farriers would think focus would be on) Instead, she describes her farriers' wardrobe, his grooming, even the behavior of his kids. How well he parks his truck. She becomes aware that the working conditions she's provided for him are less than stellar. It's a fascinating chronicle of how someone else views an ordinary interaction - you can read the rest here
Farriers are being talked about on another online group I belong to - this is a very technical group that discusses (often in detail way over my head) things like operant conditioning, bridge & target training, perception modification, and more. These are highly educated folks who are on the cutting edge of animal training research. I hang out there and read all this stuff that's light years ahead of my own skills - hoping a particle or two will rub off on me? There's one gal who's blind - she writes fascinating posts about her relationship with her service dog. Amazing stuff. Another gal works with troubled horses. She's rehabbed a number of "hopeless" cases. Including a mustang who'd been so traumatized by someone's effort to do "natural horsemanship" on him that he was afraid of even the water in his bucket. The discussion has recently shifted to hoof care. This gal shared her story - she'd spent eons of time getting this horse comfortable enough that she could even touch his feet. Finally she can pick them up and hold for a short time. She arranges for her farrier to come and give it a try. They discuss beforehand - he (the farrier) will do as much as he can on one foot, and they will consider the session a success and quit for the day. The farrier comes. The horse allows him to trim without much trouble. Farrier thinks he can do more. Against her better judgement, owner allows him to try. This is too much for the horse and he "misbehaves". Farrier HITS HIM with the rasp. Ugh. Of course, this negates months of work that's been done to gain this horse's trust. Fortunately for the farrier, the owner did not share his name. That wasn't really the point of her post - to trash the farrier - but to emphasize how very important it is that farrier interactions go successfully for a previously-traumatized horse in "recovery".
There's even a Facebook Group dedicated exclusively to Farriers Butts! With members all posting photos of their farriers butts. Of course I had to get in on the action. Shown above is my husband Rob trimming Billy , while Lucy cleans up. Rob stopped shoeing years ago because of a back injury, but he still trims ours. We've found that the HoofJack really helps with working on Billy's hind feet. His hocks and hips are arthritic and he is very heavy to hold up. This device lets him lean all he wants without strain on the farriers' back.
So, farriers, remember that folks are watching everything you do. Maybe even taking pictures. Make sure the fodder that they have to share is something you're proud of!
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Here's what we talked about last time
Last newsletter is here ALL newsletters are here
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EMBROIDERED CAPS for Farriers
See all our unique, high quality caps designed especially for Farriers here
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Look Professional On The Job
Sturdy cotton golf shirts look and feel great! See our complete selection here
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Embroidered Farrier Garments are most accurate and detailed available
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DON'T do it yourself FARRIER COASTERS
No farriers were harmed in the making of these coasters. To order click here
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FARRIER TRAVEL MUG
For those whose tool kit includes morning coffee, we have the perfect cup to take on the road. BIG 16 oz capacity, slim shape with no handle fits cup holders without problem. Rubber sealed lid - for leak free fit. Insulated and lined with stainless steel. Imprinted with our Tools of the Trade logo. Order here
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ONLY $1.00! Farrier Air Fresheners
Farrier Air Fresheners include Money, Leather, and Sport Fresh here
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Farriers Traveling Desk
Corral your paperwork on the road! And it's HALF the cost of the previous version here
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FARRIER GLOVES
Protect your hands and keep dexterity with these durable, open fingered gloves. Order here |
MADE IN USA Blacksmith Shop Sign
See this and all our signs here
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FARRIER GOLF SHIRT
Edwin Landseer's "Shoeing The Bay Mare" image makes an appearance in embroidery on a sturdy, professional looking golf shirt here
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MADE IN USA: DC Metals Steel Cross Pendant
This makes a great gift for a man, but it's not too big for a woman to wear, either. To order click here
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BEST NEWS EVER!
BEAUTIFUL JIM KEY movie is in the works! Morgan Freeman has signed on as the star! This TRUE STORY is a fascinating feel-good tale that's loaded with accurate historical details from our country's history. Make sure you've read it before you see the movie! Order here
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BOOKS for FARRIERS
Millwater's Farriery and more here
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GINA'S BLOG Fun on the Farm
read the latest happenings in the Keesling household, involving construction, destruction, remodeling adventures and general wreckage here
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Message
I love hearing from customers. You can contact HoofPrints owner Gina Keesling via email at gina@hoofprints.com |
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Share our emails
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Viral marketing... it sounds bad, doesn't it? You can ask my husband - a frequent topic around here is that of forwarded emails - and the psychology behind them - just WHAT prompts people to decide; "I am going to send this to everyone I know!".
We receive a lot of them. Some are pretty good, and others are dumb. Dumb in a myriad of ways... Alarmist email rumors that have been around forever - that folks keep sending "just in case it's true" Pictures of someone's butt (or worse) - don't even get me started about the firecracker butt - but at least that one was timely when it showed up around July 4. Christian messages that are uplifting - until you get to the end and you're threatened "if you're not ashamed that you love Jesus, forward this - if you are, then delete." Pictures of cute puppies and kittens (awww)
I enjoy writing these newsletters - and sharing all this stuff with you all. But the fact is, it's also a way to help us stay connected with customers and sell products during the time between catalog mailings (which is only once a year) So I really, really like it when someone new stumbles upon the newsletter and is excited to "discover" our company and the products we offer.
In all my efforts to make the newsletter interesting and forward-worthy - it never occurred to me to JUST ASK you all to send it! Duh. Sometimes the obvious is elusive, I guess. So here goes - my request to ask you to forward our email newsletter to your horsey friends. All we ask is that you please be judicious and only send to folks who might be interested. Otherwise we are no better than the "firecracker butt". Click to get started. (please note - using this form does NOT subscribe anyone to our list - it is a one-time only forward)
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