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HoofPrints Newsletter
January 31, 2014
Rob shoeing Rocky
ABOUT THE COMPANY AND THIS NEWSLETTER
Farriers Greeting Cards was started by Gina Keesling in 1986 (in a very small way) to provide helpful promotional materials for farrier husband Rob. Along the way the company became HoofPrints.com, too, adding a selection of fun horse and dog products geared toward women of a certain age. This newsletter is emailed to subscribers a few times a month, depending on how often I have something to share. Watch for special sales, interesting stories, uplifting quotes and more.
NEW BOOK! Third in the series about Living A Dream With Horses...
Interesting characters, both human and equine, enrich the lives of veterinarians every day. I Make Horse Calls, More Horse Calls and Call Dr Tebow, She Makes Horse Calls are collections of true heartwarming, not heartbreaking, stories from equine veterinary practice.

From the rare diseases that pose diagnostic challenges, to the exhilaration of saving lives and the joy of life itself, the true, uplifting stories allow the reader a glimpse into the world of veterinary practice. These books by Marcia A Thibeault, DVM define the importance of teamwork between owner and veterinarian in order to save the lives of animals, while exposing the depth of the human-animal bond. Humorous and poignant stories entertain readers with a wide array of equine and human characters and along the way deliver small doses of education about horse care. They illustrate the dedication of veterinarians and the important role owners play in the health care team that maintains their horses' good health. You'll enjoy following the author on her challenging journey from show horse groom, through pre-vet classes through veterinary school and into practice.

Gina's note: These stories aren't all about the author curing animals. One in particular stands out in my mind, where the author's own dog Pischka was sick and no vet could diagnose:
"She acted like a horse with colic, sitting with her head held low, her nose hovering just above her toes, refusing to eat. I took her to my regular vet seeking help.
     He diagnosed an upset stomach from eating garbage. I knew he was wrong because Pischka didn't have access to garbage. He insisted. I followed his advice, giving her mineral oil for an upset stomach, the same treatment horse vets use for colic, but I know she got better on her own.
     When the problem recurred, I took Pischka to a different clinic. The vet again diagnosed "garbage can gut". When I described her symptoms, he told me dogs don't get those kind of symptoms. He implied that I was crazy, because dogs don't get colic. And he recommended mineral oil.
     When the problem occurred the next time, I tried a third vet, who said Pischka wasn't sick. I was frustrated that none of the vets tried to figure it out. The problem recurred several times a year, but she remained undiagnosed until I became a vet student. The next time she was sick I took her to the teaching hospital. A senior vet student, in less than five minutes, using only her hands, diagnosed a rare liver condition based on the size of her liver. She just did a thorough physical exam, including palpating her abdomen, and lab tests later confirmed her diagnosis."
.... the book goes on to describe the condition in detail ... the author continues:
     "I was so grateful for the care the gentle senior student took with Pischka that day. ... I will not forget the thoroughness of that student, and would emulate her when I entered practice. I would never dismiss an owner's complaint, because I remember how I felt when vets dismissed Pischka's illness, never trying to find out what made Pischka so sick."

To order Dr Thibeault's (pronounced Tebow's) books click here
Vests are the BEST! How do I know?
Because I test every product that HoofPrints sells.
If I don't like it, then you never see it. And I'm pretty picky about my stuff. I have no tolerance for any garment that can't survive normal laundering. I wash test everything - and if it looks different once it's been washed, we don't sell it. Sloppy seams that look like they'll come out? Axed. Zippers, buttons, fasteners that look wimpy? It's out. If a garment makes the cut, then I have it decorated locally with one of HoofPrints unique horsey logos. They're not the cheapest, but a good quality, long lasting garment trumps a cheap one in my book any day.

Gina & Billy Nov 2011
Shown here are a few favorites (both garments and animals). If you click the picture it will take you to a larger version. The fleece Headband was new last year - it's a great little ear-warmer that would be easily worth $9.95 withOUT the spiffy Bucephalus embroidery that makes it stand out as a horsey statement. I like it especially because the black trim on top and bottom has just the right grip to keep it positioned over your ears. And it's the perfect width to fit under a ponytail.

Another favorite is the Zippered BARN Girl hood. It's a lovely celadon green and is super soft inside. We've embroidered it with our intricate logo of a gal struggling with a bale of hay.

Sadly, the vest I am wearing is discontinued so I'll refrain from singing the praises on that one. However, I'd still like to sing the praises of vests.Vests are the best because they give you so much more freedom about the arms than a regular coat. Paired with the sweatshirt of your choice, you've got more options for climate control, too. If you start to overheat (as often is the case with me) you can take off the vest without getting chilled until you cool down. This is not really an option with a heavy coat as then you get too cold.
Shown at left is the wardrobe staple that's with me as soon as it starts to get cool outside. This soft fleece vest has a flattering, slimming cut and lots of details; zippered pockets, adjustable elastic hem, longer tail in the back for better coverage. With the insanely cold temps we've been having here lately, our 1880's farmhouse has been more than chilly. Pair that with a thermostat war of sorts as propane prices have skyrocketed - and I am throwing vests at everybody in the house. "Here, put this on. It'll solve everything." and it does. Vests are a better solution than piling on another long-sleeve layer. The biggie for me is the collar. If my neck is cold then the whole rest of me is cold. But, being of a certain age - wearing a turtleneck is NOT the answer. Because in 5 minutes I may be overheated. This radical temperature fluctuation is easily solved with the stand-up (or not) vest collar and zipper. In two seconds I can be wearing a turtleneck of sorts - or a v-neck - depending on whether I am chilling or sweating. This fleece vest is only $29.95 - pretty cheap really, for personal climate control. It's available in 2 colors here.

It seems dumb to promote a product that HoofPrints doesn't sell (I don't have the space to stock all the sizes) - but if you've not discovered fleece lined jeans, then be sure to give them a look this season. They're the best thing to help you stay warm, and much easier to manage than long underwear. Lots of places carry them, a good place to start is  here

The horse I am riding is Billy, he's doing well despite is advanced (and still undetermined) age. Longtime newsletter subscribers will remember the exciting tale of his "discovery", his arrival in Indiana, his accident, and the happy ending here, and all the things I learned along the way here and here ***Please keep in mind as you read these old newsletters that the links/products/sales contained therein may no longer be valid.*** Once a newsletter is archived I am unable to edit it. (solving that is on my to-do list... thanks for understanding)

The black dog is Bailey, one of a pair of young labs who were dumped here a while back. Thanks to HoofPrints newsletter subscriber Bonnie - she gave the other pup (Ellie) a wonderful home. Bailey has settled in here nicely and continues to amuse with her silly antics, there's a story about her foray into the world of good behavior here
horse legs embroidery
Our embroidered farrier garments are the most technically accurate and detailed available - I guess that sounds a little braggy... but it's the truth. Check out the other designs I found here, and here. Farriers spend their days telling uninformed clients hoof- healthy reasons why there are no nail holes in shoes past the widest point of the hoof (and in the toe) - the last thing they want in an embroidered logo is something depicting that very thing. And what's up with those scary heel caulks that stick out to the sides? A toe clip makes a nice decorative touch - but it's always drawn on the WRONG SIDE of the shoe! (sigh) OK, end of rant.

Before I made the shift to full time Farriers Greeting Cards, my "day job" was creating embroidered logos for customers at RAM Graphics. Along the way I learned a great deal about what makes a good design and what does not. (Heck, I am still learning that. You guys "teach" me by not buying the ones you don't like!)

Anyway, the process by which an idea becomes an image that can be SEWN IN THREAD on a garment is complex. There's a lot of computer stuff - to do with how the machine "knows" to sew - the sequence, tension, etc. But also a lot of organic, artsy thought goes into it. Just because something looks cool on the computer screen DOESN'T mean that it will translate that way to thread. And the color choices can make or break a design. Embroidery has a tactile effect to it that you canNOT very well simulate on screen. Fortunately, my embroiderer (and former employer) is very patient with me - and they work hard on multiple revisions of new designs until we get them just right. The result of this successful collaboration is what you see here.

Shown above is the embroidered legs design. It coordinates with our business card #BC4, too. It's over 14,000 stitches and takes a long time to sew - even though it's just 3" tall. It's available on a super warm, sherpa lined hooded sweatshirt here

Clean Up CLOSEUP
Clutter busting continues at HoofPrints
My efforts to clear the warehouse (and my house- house) of accumulated oddball products continues to gain momentum. I've written about it before. The point continues to be, sometimes the space becomes more valuable than the items that are occupying it. So this is where most places say... "our loss is your gain!" Well, check out this super-cheap stuff and BUY IT. And your gain will be my gain, too. Because I need that space on the shelf.

The Half Price Page is here - check this often as they're one-of-a-kind things that will sell quickly and be replaced with whatever else starts to get on my nerves. I am currently going through a large stash of samples* - so many wonderful things, it's hard to choose just a handful for the catalog. And the rest have got to go! Only one of each available so act fast if you see something you like.

*A note about the samples - Someone made a comment on the HoofPrints Facebook page that the samples are free to me and implied should thus be priced accordingly. Just to set the record straight - I pay for almost every sample I acquire. Occasionally an author or publisher will send me a book unsolicited, but I prefer to buy these anonymously so if I review and don't think it is a good fit for the product line, I don't feel guilty about not including it.

Half Price PRINTS are here - there are a lot of lovely prints languishing in drawers here that really should be hanging on folks' walls making them smile and beautifying their homes. Fall/winter is busy season here and I don't encourage print sales then - I don't have the extra time it takes to wrap these carefully for safe delivery. Now that Christmas is past, I've marked them way down now to sweeten the deal.

ALSO New is Half Price JEWELRY here - The more I got to digging, the more I found. Jewelry doesn't take up much room - suffice to say there is a LOT of lovely stuff that needs to find a new home. Then there's that whole problem I have with the beads. It's getting worse. Stay tuned for details on that.

Newest is Half Price Books & Magazine Back Issues here
This represents a major turning point for HoofPrints owner Gina Keesling. This treasure trove of magazine back issues has been lovingly collected and hoarded for many, many years. It's getting to be a space problem, keeping them all stored AND due to the sheer volume of them, along with my busy schedule, they rarely get any attention. But even now, as I go through them to write sales descriptions, I am feeling sad at the prospect of letting go of this vast collection of pictures and articles about all the things I love - Horses, Dogs, Farriery and Blacksmithing, The West, Pretty Western Clothes and Jewelry, Awesome Country Homes, Recipes for Hearty Food, Healthy Living, Spirituality and more. I'll do my best to mention the content that stands out to me in the descriptions. Prices on these back issues reflect the fact that I am still very much in love with them, however they are at or below what the publishers are charging. The current sales list is small, but I'll be adding more as I am able; going through these is a slow process, as you can imagine, I get sidetracked frequently by all the fascinating content that lead me to hoard these in the first place. 

Our Closeouts Page is here - it features items that are being phased out - still lots of good deals to be had there, too.
In This Issue
New Horse Calls Book by Marcia Thibeault DVM
Vests are BEST!
More about Embroidery
Closeouts and sales
Here's what we talked about last time
What Did I Miss? graphic
Last newsletter is here  
ALL newsletters are here
FREEBIE!
Ironclad Beanie Cap with every pair of
TUFF CHIX GLOVES

"Best. Gloves. Ever!" ~HoofPrints customer testimonial. More info here
ORDER FARRIER GLOVES AND...
Farrier Gloves
Get a FREE EMBROIDERED BEANIE CAP

DETAILS HERE
Mule & Donkey items
Donkey Charm
Check out this brass longear charm and more here
The Natural Superiority of Mules

Brand new updated second edition covers everything you ever wanted to  know about mules. Order here
Blacksmith Calendar
2014 Blacksmith Calendar
2014 Blacksmith Calendar  back issues only $1.99 here
Horsey Zipper Pulls
Zipper pulls
A great way to dress up any vest, jacket, sweatshirt, or purse. Order here
Horse Woman's Balm
Horsewoman's Balm
A great product that DOES WHAT IT'S SUPPOSED TO!
Order here
MADE IN USA!
Horse Secret Box
Nifty little wood  box has a lid that fits so neatly that it's virtually invisible when closed. A real deal at only $19.95 here
CHEAP Earrings
Brass Earrings
Only $4.98 per pair and they actually are pretty nice.
See them here
This Hug's For You

Equine Sympathy Cards here
MANURE MOVERS
Manure Movers Sweatshirt
OF AMERICA - sweatshirt and sign available here
Valentine's Day
Gift Idea

Save $10 on these best-selling items - makes a super thoughtful gift!
order here
HoofPrints
BARN BLADE
Barn Blade Pink Knife
Never ride faster than your guardian angel can fly
Order here
Message

I love hearing from customers. You can contact HoofPrints owner Gina Keesling via email at gina@hoofprints.com
 
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Viral marketing... it sounds bad, doesn't it?
You can ask my husband - a frequent topic around here is that of forwarded emails - and the psychology behind them - just WHAT prompts people to decide; "I am going to send this to everyone I know!".


We receive a lot of them. Some are pretty good, and others are dumb. Dumb in a myriad of ways...  Alarmist email rumors that have been around forever - that folks keep sending "just in case it's true" Pictures of someone's butt (or worse) - don't even get me started about the firecracker butt - but at least that one was timely when it showed up around July 4. Christian messages that are uplifting - until you get to the end and you're threatened "if you're not ashamed that you love Jesus, forward this - if you are, then delete." Pictures of cute puppies and kittens (awww)

I enjoy writing these newsletters - and sharing all this stuff with you all. But the fact is, it's also a way to help us stay connected with customers and sell products during the time between catalog mailings (which is only once a year) So I really, really like it when someone new stumbles upon the newsletter and is excited to "discover" our company and the products we offer.

In all my efforts to make the newsletter interesting and forward-worthy - it never occurred to me to JUST ASK you all to send it! Duh. Sometimes the obvious is elusive, I guess. So here goes - my request to ask you to forward our email newsletter to your horsey friends.  All we ask is that you please be judicious and only send to folks who might be interested. Otherwise we are no better than the "firecracker butt". Click to get started. (please note - using this form does NOT subscribe anyone to our list - it is a one-time only forward)