We all Buy and Sell products and services.   When we buy something we instinctively assess the benefit and scrutinize the cost.  When we sell products and services, we need to remember that our clients do the same thing.  The "Cost - Benefit" lesson is focused on whether you are presenting more value than the price you are asking to be paid.

As sellers, we all think we are providing more value than the price we charge.  The challenge we have is presenting our value.  Even if it is true, we still need to make sure our buyers perceive the value.   Your existing clients need to be sold every time they are asked to pay for your services.  The best transaction is the one when the client is impressed with your services and happily pays the amount charged. How do you keep them happy? Make sure your technology and tools of the trade continue to impress and benefit your clients.

Metron has some fantastic tools that can help you sell the value of your services.  Certainly some of it is just "show" but that "show" sells your value.

Tools that will help you sell: 

• Metron iPhone & iPad - More and more practices are adding these apps to their practice environment.  From exam room to the waiting area, pet images are easily shared and explained to the pet owner. To read more about setting up the iPad application, please read How to Install, Configure and Use Metron for iPad or iPhone.
• Metron Web-Viewer - from anywhere in the world with an Internet access this venue allows others to simply view your posted images and reports from an online link you provide to them.   
• Metron Reports - Dr. Chris Wickliffe with Cascadia Equine Veterinary Clinic, LLC told us how "Metron has increased his referral business because of the quality, details, and ease of reading the reports."  Click here to read the article. 
• Guided Mark-Up - Dr. Meyers shared her experiences with Guided Mark-Up for the hoof.  She told us, "The foot markups on Metron are a value-added feature that I wasn't sure how much I would use. Much to my surprise I have done podiatry consultations with four different farriers already and have added a podiatry consultation to my list of services.  This is a great service that gives the farrier, myself and the owner/ trainer tons of valuable information...."  Read More... There are multiple Guided Mark-Up choices within Metron. Go to the Learning Center on your support website to view all the possibilities. 
• Email and Burning Images to Disc - The team at My Zoo Animal Hospital states, "The feature in Metron to be able to email and burn images to discs is helpful when working with the local university for diagnostics, testing, and possible surgeries.  It is easy to use and makes communication with specialists complete."  Read More... 
• Digital Photos - can be attached in a study for review and use as additions to client reports.  

I could continue, however, remember - if your clients do not see and hear how you do your work they will return to price as their decision tool.

Metron now has additional Mark-Up annotations in Free Mark-Up.  For example, you are able to add the R, L, or RH annotation to your image.

If the annotation is covering your image, you are able to change the location, size, and color.  When you are in Single Image View, you will see this area on the right of the Metron screen.