Legal Search Marketing
September/October 2012                        
Legal Marketing
Bardorf Legal Marketing
Local Internet Marketing for Attorneys & Law Firms
396 Washington Street, Suite 219
Wellesley, Massachusetts 02481
PH: 617 823 0303 | www.BardorfMarketing.com
Greetings! 

Welcome to the latest issue of Legal Search Marketing, the newsletter for attorneys looking for effective and affordable ways to market their services on the Internet.

 

The business of law is at a turning point. A recent article in the ABA Journal reported, "The legal profession is undergoing a massive structural shift -- one that will leave it dramatically transformed in the coming years." This change affects all types of attorneys, from recent law school grads to partners at the top 250 firms.

 

But the lawyers who have the most to gain are probably those like you: a mid-career solo practitioner or a lawyer at a small firm. Why? Because consumers want you!

 

   

SincIan M. Bardorferely,

Ian M. Bardorf  


View our profile on LinkedIn | Follow us on Twitter | Like us on Facebook   

www.BardorfMarketing.com
Feature Article

Today's Seasoned Solo Practitioner: How to Market Your Experience, Reputation and Value     

The law field is at a turning point. A recent article in the ABA Journal reported, "The legal profession is undergoing a massive structural shift-one that will leave it dramatically transformed in the coming years." The shift stems from a combination of events including new laws and changes in enforcement, the mobility of businesses and individuals, as well as new competition from non-legal firms such as accounting and real estate and the availability of legal documents online. The average person today requires more legal representation than ever before and how they choose their legal representation has changed too. The attorneys who have the most to gain are probably those like you: a mid-career solo practitioner or a lawyer at a small firm. Why? Because consumers want you!

 

You, the mid-career solo practitioner, are quite literally the core of the legal profession. On one side are those young attorneys who have recently passed the bar and are trying to make their way. What they lack in experience they make up for with web savvy, technology skills, and aggressive online marketing tactics, but it is your experience the consumer wants. On the other side are large firms with significant marketing and advertising budgets, a small army of junior attorneys and paralegals pushing a high volume of work, and a team of technical experts to help them advance online, but consumers are wary of high costs, inattentive or indifferent care, and marginal results.

 

So why do consumers want you? Here are a few reasons why today's consumer seeks the seasoned solo practitioner.

 

Experience

At this point in your career you have a solid base of experience in your area of expertise. You have over twenty years dedicated to the practice of law, both at big firms and as a solo practitioner. You are as accomplished and seasoned as the big firm partners with a proven track record and a solid reputation to bank on.

 

Local Reputation
Today corporations and companies hire large law firms because they typically require expertise in many different areas of law. Individuals, on the other hand, hire attorneys -- not law firms -- to handle a particular legal issue. When people search for an attorney, they tend to look for one that's close to them, generally within thirty miles, and they start online with an Internet search. They search for attorneys who concentrate in the particular area of law they need, generalists need not apply. People want to read reviews, testimonials, and representative cases that connect with their own legal issue and help establish the attorney's credibility and reputation.  

 

Read the entire article >> 

Testimonial


"Ian has done an excellent job with marketing our firm. We would recommend him to anyone looking for a knowledgeable and reliable marketing specialist."

Marco A. Schiavo, Esq. 
About Bardorf Legal Marketing 
Bardorf Legal marketing is a full-service online marketing agency that helps attorneys and law firms succeed in a changing world. Our team of Internet marketing professionals is dedicated to implementing the best approach for your specific area of expertise and location.

Call 617.823.0303 or email ian@bardorfmarketing.com
for a free consultation.


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Previous Articles

Got A Question?

Q:  Is YouTube something attorneys should use?

 

A: YouTube is an excellent place for attorneys to promote themselves with short online videos. Videos hosted on YouTube may be embedded or link to your website, and other online profiles like LinkedIn, AttorneyConnect, Avvo, and Justia. A short intro video of yourself can help break the ice for potential clients who may be hesitant to call your office to discuss a legal matter. Videos give folks a glimpse of who you are and can be an effective way to present yourself when you can't. 

 

 

Got a question? Send it to us at ian@bardorfmarketing.com