Marketing GPS:
Navigating Your Marketing Options

2011: Ad Strategies You'll Want to Use This Year
By Liz Harsch
of Tailor-Made Advertising
(Torrance, CA)

Budgeting and planning
January 2011

Thank you for reading our newsletter "Navigating Your Marketing Options" in 2010. We value your input and would really appreciate your feedback on any topics you would like information on as you plan your marketing strategy for 2011. Our last article helped you establish some guidelines for determining your budget this year. Please take our survey to let us know the topics you're interested in for 2011. Be sure to fill in any topics you value and I will be sure to address them in a newsletter or in one of our blogs.

Happy New Year! I hope you have an excellent 2011. Our research shows that business is coming back, and companies that are working hard to gain market share in this post-recession year are poised to do so and get ahead of their competition. We hope our information helps you look at your business and think out of the box for ideas that will help you thrive in the coming year. For your convenience, here are some topics and links to what we've covered in our newsletter in case you missed anything.

How to Set Your Marketing Budget for 2011 Tips on setting your budget and sales goals for 2011 as you recover from the recession.

Your Advertising Program & 2011: What's Right for Your Business? A few things to consider when putting together your marketing plan for the next year in order to keep up with the competition and get the most out of your budget.

Are You Making the Most of Your Customer List? Reaching out to your existing customers is enormously beneficial to maintaining your business and getting the most from your marketing effort. Here are some cost-effective ways of reaching out to your existing customers and suggestions on implementing them.

Email Campaigns that Get Results If you're thinking of starting an email campaign, here are a few steps you'll want to take to make the most of your efforts.

Are You Marketing to Team Decision Making? Women often do most of the research before making a joint decision with their partners. Are your promotional materials making the cut?

What is Relationship Marketing? 5 steps for success with relationship marketing in areas including social media, email marketing, and customer service.

Marketing to Generations X & Y Did you know that Gen X is turning 45? And Generation Y ("Millenials") has more people in its population than the 20 years of baby boomers? Tips on how best to market to this huge demographic.

Train Your Call Responders to be Your Ambassadors The people who answer your calls are your customers' first impression of your company - make sure they're making your company look its best and make the most of every lead.

Can You Sell to the Government? Local governments often grant huge projects to small local businesses. Find out how to get your company's products or services on their radar.

Change Your Packaging to Meet Today's Demand Look for what the market needs today, and give consumers what they want.
Schedule a Complimentary 1/2-Hour Consultation - One Time Only!*
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If you have any marketing or advertising projects you need estimated, please give us a call at (310) 791-6300 or email us and we will be happy to get you a quote. We are your ad department when you need one and not on your payroll when you don't.

Tailor-Made Advertising
23670 Hawthorne Blvd., Suite 205
Torrance, CA 90505
Constant Contact All-Star Business PartnerTailor-Made has been awarded the Constant Contact All-Star Award for email quality and results.
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Liz Harsch
Liz Harsch has been a Market Consultant for retail and service companies in Greater LA since 1982.  To learn about her Torrance company visit
(310) 791-6300

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