Marketing GPS:
Navigating Your Marketing Options

Can You Sell To The Government?
By Liz Harsch
of Tailor-Made Advertising
(Torrance, CA)

Government Building
March 2010

At a time when every smart company is trying to find out who has the money to spend today, it is very important to consider the federal, state, and local governments and their contractors.  If you can provide a service or product, you will want to get in on their authorized contractor list so you can take advantage of stimulus and recovery money.

In fact, the Small Business Administration held a gathering in Compton in February that was designed to help small business learn how they can bid on the $22 billion in contracts that need to be awarded locally, in Southern California, between now and September 2010.  And yes, I said $22 billion.

Representatives from Northrop Grumman, The Port of Los Angeles, CalTrans and the Utilities Commission met at the Crystal Hotel in Compton, CA.  Compton's Mayor, Eric Perrodin, told small businesses that there is money out there to be made if they are aggressive enough to go after the bid.  They encouraged all companies, small and large and from any industry, to go after these bids.  According to the representatives, there is no product that they or their contractors do not consume.

When you consider the size of that spending, you will want to run to the state and federal websites and do all you can do to be a listed service provider.  The hoops you will jump through can be well worth your time.  Also consider if you are eligible for any benefits from being a woman- or minority-owned business or if you have a business license in the city offering the contract, as all of those increase the advantage of your bid.

Considering the fact that the US government and their partners are going to be a significant part of the money spent in 2010, any company that is not either going after a contract directly or getting on a team that is working to get a contract may be losing an opportunity to grow in a year that is going to be defined by the creativity of business leaders.  Get creative and get together.

Liz Harsch has been helping companies make the most of their Marketing and Advertising plans since 1982.  Her background in small business management helps her understand the financial constraints that small businesses face, as well as the need to initiate and expedite an effective growth plan to achieve your 2010 sales goals.

For more information on making the most of your Marketing and Advertising Plan, contact Tailor-Made Advertising in Torrance at (310) 791-6300 or email us at

Tailor-Made Advertising
23670 Hawthorne Blvd., Suite 205
Torrance, CA 90505

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Liz Harsch
Liz Harsch has been a Market Consultant for retail and service companies in Greater LA since 1982.  To learn about her Torrance company visit
(310) 791-6300

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