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Real Recruiting Experience |
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Bruce Malcolm
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Sixty percent of people ages 45 to 54 say they are "concerned about trying to stay in shape," compared with 37 percent in 1994. But just 12 percent of boomers say they have attained their goal of "adopting a healthy lifestyle" and fewer than half are doing anything about their weight |
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December 2009

March 2009

You Need To Know This |
EIGHT
FACTS
About Baby Boomers |
As a general rule, baby boomers are between the ages of 45 and 65.
1.
There are over 14 million boomers in Canada: nearly 1 in every 3 Canadians has celebrated their 50th birthday.
2.
Over 75% of baby boomers believe they will still be working at least part-time during their retirement.
3.
Boomers are the single most influential consumer group in the history of the world.
4.
Baby boomers control over 70% of Canadian wealth.
5.
Men and women over 45 purchased 58 per cent of all cars in the past year.
6.
They represent 73 per cent of households with $100,000 income and enjoyed 55 per cent of all vacations in the past year.
7.
Older Canadians purchased 80 per cent of health care products.
8.
They represent 83 per cent of households with savings or securities over $500,000.
*Statistics Canada Census Data, 2007
Sources: CARP 2007 and AARP Study 2004 |
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