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The Answer: "It's a little like playing Russian Roulette!"
The Question: "what are the chances that the right person will be reading the newspaper the day your ad comes out?"
When it comes to job advertising there are all sorts of unanswered questions.
9 More Crucial Questions. . .
- What sort of gurantee does the newspaper give you when you hire through a want ad?
- What if you spend all that money and the person doesent last?
- Who do You think is reading the want ads anyway? Most often it is the unemployed unhappy person...is this what you really want?
- Why if newspaper advertising is such a great idea, are so many papers going out of business?
- Why is advertising becoming more expensive all the time?
- How does advertising compare to the idea of using a Municipal Search Specialist?
- What If you wind up with a mountain of resumes? Will you be creating an enormous public relations nightmaret?
- What, If you don't communicate with the applicants you may be a taking the chance of offending lots of people.
- What If a tax payer applies for the job you advertised. Will he feel that he has a right to the job because ...after all he lives in the community and he does need a job?
Did You Know?
That at any one time a mere 10% of the population would consider a job change if one were presented to them, but they are not looking!
Unhappy?
Information available to us indicates that when you use adevrtising you can expect to find the very best of the unemployed and the unhappy.
Miserable?
It has been said that many times municipalities that use career advertising may have inadvertently hired the person who "made the last town miserable."
HOW MUCH will your ad cost
in Alberta?
Typically an ad 4 columns wide by 5 inches long cost as follows:
One Saturday: in The Calgary Herald:
$ 5,880.20.
Two Day Local Package: One Saturday and one Wednesday in The Calgary Herald:
$ 8,491.60.
Two Day National Package.One Saturday in both The Calgary Herald and The National Post: $ 7,762.20.
Three Day Package:One Saturday and one Wednesday in The Calgary Herald and one Saturday in The National Post: $ 10,373.60.
Four Day Package:One Saturday in The Calgary Herald and Sat/Mon//Wed in The National Post: $ 10,980.20.
Five Day Package:Sat & Wed Calgary Herald and Sat/Mon/Wed in The National Post:
$ 13,591.60.
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