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Communication Tips and Tools   

August 2014

 

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Does it seem like every blog, email or article heading is 5 ways to do something or 7 things you need to know? Just this week I got emails with subject lines of: 5 habits of...; 6 Twitter changes... and 10 most popular...

Guess it works. So, here are my top 7 copywriting tips - starting with:
  • In the June Tips & Tools, I wrote that headings and sub-headings need to grab your reader's attention or they will stop reading. Best strategy: write the copy first, then craft attention getting headings.
  • Your style should be consistent and resonate with your customers and prospects.  See July Tips & Tools.
Tools

TIPS & TOOLS:  Five More Top Copywriting Tips  

It's hard to rank these. So, in no particular order:
  • Engage and be relevant - Effective Content Marketing is about engagement with your audience on their terms. That means more  content focused on their needs and interests.
  • KISS - keep your words, sentences, paragraphs - short and non-technical.
  • The 2 most important elements of effective communication: gain attention & connect on an emotional level - read this to dig deeper.
  • Change your content from 'we' to 'you'. e.g. instead of "we offer great customer service" - try "You won't have to navigate a bunch of automated menus... you'll actually talk to a live person."
  • Check your words and context; Make sure your words define rather than confine (i.e. restrict). "Some warranties have lots of fine print" (confining); "We warrant parts and labor for a full year" (defines).
inspirationINSPIRATION -  Attitude is Everything (and Contagious) 

Use these 7 rules for staying positive
then let others "catch" your attitude

Rule #2 - Keep an attitude of gratitude

"Feeling gratitude and not expressing it is like wrapping a present and not giving it to someone"
William Arthur Ward"

Click here or on the image to play 3 minute video
Have a safe and fun Labor Day weekend, .

Larry Brummond
The Write Touch Inc.
Laughs & Lessons
Click image for more fun
If the summer went (or is going) by too fast, raise your hand. Look, everyone's hand went up except the politicians. And, they're on vacation... although it's hard to tell when they are or aren't on vacation!

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""Happiness is when what you think, what you say, and what you do are in harmony."
           --Mahatma Gandhi

More Tips & Tools
Content Marketing
A study by Forrester, the Business Marketing Association, and the Online Marketing Institute noted that 87% of respondents find producing content that engages buyers to be a major challenge.

 

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