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Communication Tips and Tools   

June 2014

 

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Quick read, and just in case you missed it... a Father's Day Inspirational video. Its a great reminder any time of the year.

Tools

TIPS & TOOLS:  Headings Determine Engagement       

If the heading (or sub-heading) of your web page, ad, blog, etc. doesn't "grab" your reader's attention, the rest of your hard work (the actual copy) will likely be ignored. That goes for subject lines in your emails too. Here are some pointers when crafting your messages:
  • Write the copy first; then craft the headline or subject line.
  • Limit each heading to one main idea. 
  • Use the 4 U's formula and try to hit as many as you can. Make the heading Useful, Unique, Urgent, Ultra specific (details here). 
  • Take your time. Write out multiple headlines; narrow the list and test them on your colleagues and proof-readers. 

Need a more detailed explanation? Here's a Great Headline Ideas pdf.

 

inspirationINSPIRATION - Good Every Day (not just Father's Day)    

Just in case you missed it...

To a child - love is spelled T-I-M-E

To the world, you may be just one person... but to one person, you just might be the world!

This is a message for all parents - stick around for the punch line - it's just 4 minutes.
Have a safe, fun summer. You're welcome (and encouraged) to share this with your friends.

Larry Brummond
The Write Touch Inc.
Laughs & Lessons
In the corporate world, "this won't take long" doesn't necessarily mean it will be quick.

Corporate Time Equivalents by Marco Kaye. A sample:

>  "Just a minute" = 10 minutes
>  "Could use a hand" = 1 week
>  "Help out" = 1 month + 2

     harrowing weeks
>  "Let's revisit this later" = never

      shall we speak of this again

 >  "ASAP" is unquantifiable

 

More time translations here  

 

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"The grand essentials to happiness in this life are something to do, something to love, and something to hope for."  - - - Joseph Addison  

More Tips & Tools
Customer communication is about engagement and building trust. Don't just blast a bunch of emails at them. Stay in touch regularly. Use thoughtful conversation that lets them know you understand their goals and problems.

Here's an article about Life Cycle Marketing. Just read point #2 for some valuable tips.

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