Communication Tips and Tools

July 2014

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Admit it. In the summer, you choose what you read more sparingly, scan quicker and click fewer links. Right?

Okay, here's a quick tip on copy style and tone. Then on to summer fun.

Oh, Wait. If you take 3 1/2 minutes for an inspirational video - and 20 seconds for a Laugh & Lesson, you're sure to have a better day!

TIPS & TOOLS: What's your writing style?

Novelists, poets and satirists are distinguished by their consistent styles. A copywriter, however, must change his/her style to suit a project. Copy for websites, email, blogs, social media posts - really, any copy - must reflect the tone and style best suited to that project and it's intended audience.

The way you write (style) will determine how it comes across to your readers (tone). Your style should be consistent and resonate with your customers and prospects. What do they like? How are they motivated? Should you be serious, lighthearted, friendly? Are you direct, open and honest?

No, the style you use won't connect with all your prospects. Use what works best for the majority.

Feel like exploring this topic more? You're probably in air conditioning, so...

here's a short read with tips and examples (pdf)

INSPIRATION - The Power of Encouragement

The Push - sometimes we need it, sometimes we need to give it. Gently and lovingly, of course!

"It can change a life forever"

Click here or on the image to see a beautiful story about the Power of Encouragement.

Enjoy your summer, . Let me know if you have a topic you would like to read about in Communication Tips & Tools.

Larry Brummond

The Write Touch Inc.

Laughs & Lessons

Q: What do the Colorado Rockies and lawn furniture have in common?
A: They both fold and end up in the cellar after Labor Day!

Q: Why doesn't Boulder have a professional baseball team?
A: Because then Denver would want one.

Here's a slightly different version of the classic:

Famous baseball comedy

Who's on First Routine

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"A single act of kindness throws out roots in all directions, and the roots spring up and make new trees. -Amelia Earhart

More Tips & Tools

Facebook Brand Reach Dwindling

About a year ago, Facebook brand posts could potentially reach 16% of that brands' fans. According to Jim Tobin, President of Ignite Social Media, now the number is more like 3%

Read his analysis and conclusions here

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