|
|
|
|
|
|
|
|
|
|
|
|
|
HoofPrints Newsletter
|
April 26, 2016
|
|
|
|
|
|
|
|
|
|
IT'S BACK!!!
Hollywood Hoofbeats
is one of my all-time favorite reference books. Here at our house, we are not huge movie watchers, but westerns are a favorite - and there are always questions about the horses. This book answers them all - and more!
HoofPrints carried the hard cover version of Hollywood Hoofbeats for years, and it was a perennial best-seller. In fact, I carried it until the publisher sold out. When they didn't reprint, I was ANGRY! What I dumb move, I thought, to have such an iconic title, of such interest and usefulness to horse lovers - and not reprint it when it ran out. Dumb-dumb-dumb (I thought)
Turns out, I was the dumb one. I never considered the idea that author Petrine Day Mitchum (watch an interview with her here) was back at work with cohort Audrey Pavia - UPDATING THIS BOOK to include all the NEW movies that have come out since Hollywood Hoofbeats was first published in 2005!
 And they left nothing out! Now, you can read the stories behind the equine actors in recent films: Lone Ranger, War Horse, True Grit, and more. There's an updated section about the Mustang Cloud, and even a story about how real horses were used to create the horse-like creatures in Avatar. The original content has been augmented and updated. I haven't had time to compare the two books page by page, but it appears to me that lots of pictures have been ADDED. They tightened up the margins around the type a little to fit it all in, and added several pages to accommodate the new content. The only downside that I can see is that it's now softcover, but that is reflected in the much-lower price ($24.95) - that's $15.00 less than the first edition!
 I received this nice letter from a 77 year old farrier customer. In it, he talks about his memories of the movie horses from many years ago, and shares that he enjoys conversing with his horseshoeing customers about them as he works:
 I quiz my customers on the names of Movie Horses."
And Hollywood Hoofbeats does NOT disappoint. In it we learn that "Wild" Bill Elliot appeared in the 1940's Red Ryder series aboard a Ralph McCutcheon-trained Morgan named Andy Pershing, renamed Thunder for the movies. In 1946, Elliot sold Thunder to Alan "Rocky" Lane, who also appeared in Red Ryder. He changed Thunder's name to Black Jack and rode him in a number of Republic Westerns. No wonder our friend couldn't remember this horse's name - it was changed twice! Who is Ralph McCutcheon? There are pages about him in this book, including the fact that he trained at night so no one would learn his secret methods.
Hollywood Hoofbeats is packed with photos and trivia like this. I keep a copy in the living room beside my favorite chair, and have yet to fail to produce extensive info about any movie horse we happen to notice in whatever show we are watching. To order, click here
|
|
Last week, 29 additional items were added to the HALF PRICE SALE - some are already sold, but additional things are being added daily - there are still lots of treasures to be had:
Clutter busting continues at HoofPrints
My efforts to clear the warehouse (and my house) of accumulated oddball products continues to gain momentum. I've written about it before. The point continues to be, sometimes the space becomes more valuable than the items that are occupying it. So this is where most places say... "our loss is your gain!" Well, check out this super-cheap stuff and BUY IT. And your gain will be my gain, too. Because I need that space on the shelf.
The Half Price Page is here - check this often as they're one-of-a-kind things that will sell quickly and be replaced with whatever else starts to get on my nerves. I am currently going through a large stash of samples* - so many wonderful things, it's hard to choose just a handful for the website/flyer. And the rest have got to go! Only one of each available so act fast if you see something you like. The image shown here is what was available at the time this newsletter was sent. All prices on this page are at least 50% off retail. The red SALE! tag doesn't show if a product has size or color options. Don't know why. Don't know how to fix it...
*A note about the samples - Someone made a comment on the HoofPrints Facebook page that the samples are free to me and implied should thus be priced accordingly. Just to set the record straight - I pay for almost every sample I acquire. Occasionally an author or publisher will send me a book unsolicited, but I prefer to buy these anonymously so if I review and don't think it is a good fit for the product line, I don't feel guilty about not including it.
Half Price PRINTS are here - there are a lot of lovely prints languishing in drawers here that really should be hanging on folks' walls making them smile and beautifying their homes. Fall/winter is busy season here and I don't encourage print sales then - I don't have the extra time it takes to wrap these carefully for safe delivery. Now that Christmas is past, I've marked them way down now to sweeten the deal.
 Half Price JEWELRY is here
The more I got to digging, the more I found. Jewelry doesn't take up much room - suffice to say there is a LOT of lovely stuff that needs to find a new home. Then there's that whole problem I have with the beads. It's getting worse. Stay tuned for details on that.
Half Price Books & Magazine Back Issues here
This represents a major turning point for HoofPrints owner Gina Keesling. This treasure trove of magazine back issues has been lovingly collected and hoarded for many, many years. It's getting to be a space problem, keeping them all stored AND due to the sheer volume of them, along with my busy schedule, they rarely get any attention. But even now, as I go through them to write sales descriptions, I am feeling sad at the prospect of letting go of this vast collection of pictures and articles about all the things I love - Horses, Dogs, Farriery and Blacksmithing, The West, Pretty Western Clothes and Jewelry, Awesome Country Homes, Recipes for Hearty Food, Healthy Living, Spirituality and more. I'll do my best to mention the content that stands out to me in the descriptions. Prices on these back issues reflect the fact that I am still very much in love with them, however they are at or below what the publishers are charging. The current sales list is small, but I'll be adding more as I am able; going through these is a slow process, as you can imagine, I get sidetracked frequently by all the fascinating content that lead me to hoard these in the first place.
The Closeouts Page is here
It features overstocks, items that are being phased out - still lots of good deals to be had there, too.
|
|
SALE ON SELECT INSPIRATIONAL BRACELETS
 These comfortable stretchy elastic bands feature a two sided message plaque with horse charm. One size fits most - band is about 7" unstretched.
"I'm Still Hot - It Just Comes In Flashes Now"
$1.00 while supplies last here
"Life is Tough - But I Am Tougher"
"The Biggest Risk In Life - Is the One You Don't Take"
"Count Your Blessings - Not Your Troubles"
They're inexpensive, lightweight and fun. They come nicely packaged on flat cards, so could be mailed (also inexpensively) as a thoughtful gift along with a card.
To see all the inspirational jewelry click here.
|
HALF PRICE: Cheap Horsey Earrings!
Only $4.98 per pair
Shown here are Brass Victorian Heart & Horseshoe Earrings along with the Brass Galloping Horse Earrings that match the Stamped Charm Necklaces: Don't Look Back That's Not Where You're Going and Life Is Tough But I Am Tougher here
These earrings are really nice for the inexpensive price! The deeply embossed, detailed hearts measure about 5/8" wide. They're hollow on the back - so lightweight you barely know you're wearing them. Some are available in Silver, too. For details, click here
|
 HALF PRICE! Longsleeve Golf Shirt with Shoe & Anvil Logo These embroidered golf shirts present a professional image on the job. They're made of a breathable mesh knit that's comfortable and cool. 100% preshrunk Pima cotton is a special type of cotton named after the Pima, a group of American Indians who first cultivated the plant. It's more durable than other types of cotton; it holds it's size and shape beautifully throughout repeated laundering. These are generous cut, with extra long tails so they stay tucked in. To order the longsleeve golf shirt click here
The intricately embroidered farrier logos coordinate with our Business Forms. Also worth noting: I have ADDED SIZE SMALL to all the Farrier Golf Shirts! These are generously sized - so if a Medium was too big for you - you have a smaller option now. To see the complete selection of golf shirts go here.
|
|
|
|
Here's what we talked about last time
Last newsletter is here ALL newsletters are here
|
|
These just in...
Check out new products here
|
|
When they're gone - they're gone...
Don't miss one you've been wanting - sadly, some favorites have been discontinued with no replacement - see them here
|
|
HANDS ON GROOMING GLOVES
The scrubbing nodules on the fingers and palms provide a deep thorough clean and are the best de-shedders on the market today. Another added benefit is hair does not stick to HandsOn Gloves; just a simple flick of the wrist and the hair instantly releases!
To order click here
|
|
ADULT
COLORING BOOK
Art Nouveau Animal Designs Adult Coloring Book here
|
|
Horse Eye Necklace
Available in four colors here
|
|
DON'T do it yourself
FARRIER COASTERS
No farriers were harmed in the making of these coasters. To order click here
|
|
Courage doesn't always roar...
sometimes courage is that quiet voice at the end of the day saying, "i will try again tomorrow." To order click here
|
|
The Doctor is In Horse Thermometer
Measures a big 17" tall and under $15.00! Order here
|
|
PRINTED IN USA:
This Hug's For You
Equine Sympathy Cards here
|
|
Message
I love hearing from customers. You can contact HoofPrints owner Gina Keesling via email at gina@hoofprints.com |
|
GINA'S BLOG
Fun on the Farm
read the latest happenings in the Keesling household, involving construction, destruction, remodeling adventures and general wreckage here
|
|
Farriers Traveling Desk
Corral your paperwork on the road! And it's HALF the cost of the previous version here
|
|
ABOUT THE COMPANY AND THIS NEWSLETTERFarriers Greeting Cards was started by Gina Keesling in 1986 (in a very small way) to provide helpful promotional materials for farrier husband Rob. Along the way the company became HoofPrints.com, too, adding a selection of fun horse and dog products geared toward women of a certain age. This newsletter is emailed to subscribers a few times a month, depending on how often I have something to share. Watch for special sales, interesting stories, uplifting quotes and more.
|
|
Share our emails
| |
Viral marketing... it sounds bad, doesn't it?
You can ask my husband - a frequent topic around here is that of forwarded emails - and the psychology behind them - just WHAT prompts people to decide; "I am going to send this to everyone I know!".
We receive a lot of them. Some are pretty good, and others are dumb. Dumb in a myriad of ways... Alarmist email rumors that have been around forever - that folks keep sending "just in case it's true" Pictures of someone's butt (or worse) - don't even get me started about the firecracker butt - but at least that one was timely when it showed up around July 4. Christian messages that are uplifting - until you get to the end and you're threatened "if you're not ashamed that you love Jesus, forward this - if you are, then delete." Pictures of cute puppies and kittens (awww)
I enjoy writing these newsletters - and sharing all this stuff with you all. But the fact is, it's also a way to help us stay connected with customers and sell products during the time between catalog mailings (which is only once a year) So I really, really like it when someone new stumbles upon the newsletter and is excited to "discover" our company and the products we offer.
In all my efforts to make the newsletter interesting and forward-worthy - it never occurred to me to JUST ASK you all to send it! Duh. Sometimes the obvious is elusive, I guess. So here goes - my request to ask you to forward our email newsletter to your horsey friends. All we ask is that you please be judicious and only send to folks who might be interested. Otherwise we are no better than the "firecracker butt". Click to get started. (please note - using this form does NOT subscribe anyone to our list - it is a one-time only forward)
|
|
|
|
|
"While you're here, would you mind trimming my new BLM Mustang?"
