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HoofPrints Newsletter
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April 18, 2016
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29 MORE ITEMS ADDED to HALF PRICE SALE!
Clutter busting continues at HoofPrints
My efforts to clear the warehouse (and my house) of accumulated oddball products continues to gain momentum. I've written about it before. The point continues to be, sometimes the space becomes more valuable than the items that are occupying it. So this is where most places say... "our loss is your gain!" Well, check out this super-cheap stuff and BUY IT. And your gain will be my gain, too. Because I need that space on the shelf.
The Half Price Page is here - check this often as they're one-of-a-kind things that will sell quickly and be replaced with whatever else starts to get on my nerves. I am currently going through a large stash of samples* - so many wonderful things, it's hard to choose just a handful for the website/flyer. And the rest have got to go! Only one of each available so act fast if you see something you like. The image shown here is what was available at the time this newsletter was sent. All prices on this page are at least 50% off retail. The red SALE! tag doesn't show if a product has size or color options. Don't know why. Don't know how to fix it...
*A note about the samples - Someone made a comment on the HoofPrints Facebook page that the samples are free to me and implied should thus be priced accordingly. Just to set the record straight - I pay for almost every sample I acquire. Occasionally an author or publisher will send me a book unsolicited, but I prefer to buy these anonymously so if I review and don't think it is a good fit for the product line, I don't feel guilty about not including it.
Half Price PRINTS are here - there are a lot of lovely prints languishing in drawers here that really should be hanging on folks' walls making them smile and beautifying their homes. Fall/winter is busy season here and I don't encourage print sales then - I don't have the extra time it takes to wrap these carefully for safe delivery. Now that Christmas is past, I've marked them way down now to sweeten the deal.
 Half Price JEWELRY is here
The more I got to digging, the more I found. Jewelry doesn't take up much room - suffice to say there is a LOT of lovely stuff that needs to find a new home. Then there's that whole problem I have with the beads. It's getting worse. Stay tuned for details on that.
Half Price Books & Magazine Back Issues here
This represents a major turning point for HoofPrints owner Gina Keesling. This treasure trove of magazine back issues has been lovingly collected and hoarded for many, many years. It's getting to be a space problem, keeping them all stored AND due to the sheer volume of them, along with my busy schedule, they rarely get any attention. But even now, as I go through them to write sales descriptions, I am feeling sad at the prospect of letting go of this vast collection of pictures and articles about all the things I love - Horses, Dogs, Farriery and Blacksmithing, The West, Pretty Western Clothes and Jewelry, Awesome Country Homes, Recipes for Hearty Food, Healthy Living, Spirituality and more. I'll do my best to mention the content that stands out to me in the descriptions. Prices on these back issues reflect the fact that I am still very much in love with them, however they are at or below what the publishers are charging. The current sales list is small, but I'll be adding more as I am able; going through these is a slow process, as you can imagine, I get sidetracked frequently by all the fascinating content that lead me to hoard these in the first place.
The Closeouts Page is here
It features overstocks, items that are being phased out - still lots of good deals to be had there, too.
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BARN BLADES (with flawed imprints)
ARE HALF PRICE!
This anodized aluminum knife is just what horsewomen have been waiting for! Here's a great knife to take riding or to the barn - that the guys won't cabbage onto because it's PINK!
It's a good, sensible size (4" closed, 7" open) to carry and use. The spring steel clip on the back lets you hang it on the inside of your pocket so you can get to it without fishing around, and the special notch with a protected second blade lets you cut hay strings in a jiffy without ever opening your knife! The blackened stainless steel blade has an easy-open knurled grip in case (heaven forbid) you need it quickly to cut someone loose. Horsemen (and women) should always carry a knife when working around horses, and this one is perfect for the job!
The HoofPrints Barn Blade is only $19.95 but it was PRICELESS for one HoofPrints customer - here's her story:
 The barn I board at has about 75 horses. I'm also a working student and I volunteer at a horse rescue. Between being in the fire department and being a trail guide out in Colorado 10 years I always carry a knife. My Leatherman walked away so I got the pink one because it was distinctive and I liked the inscription. It's mostly hung out in my pocket until last night.
When new horses come to the rescue they start out in the quarantine barn for 2 weeks just to be safe. We just got 2 and I hadn't met them yet. I was in the office thawing (I know Maryland isn't as bad as a lot of places but this week has been nuts) when someone said the handyman needed help up at quarantine because one of the new ones was cast. I grabbed my trainer and we drove up so we'd have the headlights. She had gotten wedged against the stall door and when he opened it to try to help her, her head and front legs came out the door and she got completely stuck. My talent lies in calming horses down so I talked to her while we tried to figure out how to help. She broke the wall so we were moving boards and buckets and anything else.
She was wearing 2 blankets layered, really nice strong ones, and we had to cut them off so she could move enough to get free. It took 5 of us 45 minutes at least, and she didn't have a scratch on her. It could have gone so wrong. We just kept saying thank God I had a good knife. For now we're calling her Angel - she is gorgeous, a big grey, the size 84 blanket was snug. She is so regal though. Once she gets some weight on I cannot wait to see what she becomes. So thank you for helping us save her. I really thought she was going to get badly enough injured that we'd lose her. Lots of power in a little pink package " -Laura R, MD
To order a first quality barn blade ($19.95) click here
Barn Blades with flawed imprints are only $9.98 here
(while supplies last)
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HALF PRICE: Cheap Horsey Earrings!
Only $4.98 per pair
Shown here are Brass Victorian Heart & Horseshoe Earrings along with the Brass Galloping Horse Earrings that match the Stamped Charm Necklaces: Don't Look Back That's Not Where You're Going and Life Is Tough But I Am Tougher here
These earrings are really nice for the inexpensive price! The deeply embossed, detailed hearts measure about 5/8" wide. They're hollow on the back - so lightweight you barely know you're wearing them. Some are available in Silver, too. For details, click here
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 HALF PRICE! Longsleeve Golf Shirt with Shoe & Anvil Logo These embroidered golf shirts present a professional image on the job. They're made of a breathable mesh knit that's comfortable and cool. 100% preshrunk Pima cotton is a special type of cotton named after the Pima, a group of American Indians who first cultivated the plant. It's more durable than other types of cotton; it holds it's size and shape beautifully throughout repeated laundering. These are generous cut, with extra long tails so they stay tucked in. To order the longsleeve golf shirt click here
The intricately embroidered farrier logos coordinate with our Business Forms. Also worth noting: I have ADDED SIZE SMALL to all the Farrier Golf Shirts! These are generously sized - so if a Medium was too big for you - you have a smaller option now. To see the complete selection of golf shirts go here.
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Here's what we talked about last time
Last newsletter is here ALL newsletters are here
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These just in...
Check out new products here
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When they're gone - they're gone...
Don't miss one you've been wanting - sadly, some favorites have been discontinued with no replacement - see them here
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HANDS ON GROOMING GLOVES
The scrubbing nodules on the fingers and palms provide a deep thorough clean and are the best de-shedders on the market today. Another added benefit is hair does not stick to HandsOn Gloves; just a simple flick of the wrist and the hair instantly releases!
To order click here
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ADULT
COLORING BOOK
Art Nouveau Animal Designs Adult Coloring Book here
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Horse Eye Necklace
Available in four colors here
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DON'T do it yourself
FARRIER COASTERS
No farriers were harmed in the making of these coasters. To order click here
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Courage doesn't always roar...
sometimes courage is that quiet voice at the end of the day saying, "i will try again tomorrow." To order click here
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MADE IN USA
Tooled Leather Bracelet
Features braided rawhide, engraved heart and fancy buckle. Only $19.95 here
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It's Back! HOLLYWOOD HOOFBEATS
New updated version includes 10 more years of horse movies - to order click here
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PRINTED IN USA:
This Hug's For You
Equine Sympathy Cards here
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Message
I love hearing from customers. You can contact HoofPrints owner Gina Keesling via email at gina@hoofprints.com |
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GINA'S BLOG
Fun on the Farm
read the latest happenings in the Keesling household, involving construction, destruction, remodeling adventures and general wreckage here
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Find us on facebook
Be sure to LIKE our facebook page - it's where we announce special sales, breaking news and everything else we find interesting. To see it go here |
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A HORSEWOMAN'S PRAYER (with flawed frame) HALF PRICE!
This popular Framed Verse is available as a blank Greeting Card, too!
This prayer I wrote commemorating our love for horses was previously paired with a brass Epona medallion, double matted, and framed up in a frame embossed with horseshoes. But all good things come to an end - as did the inventory of frame stock. It was discontinued with no replacement to be found anywhere. I spent months looking, to no avail; the suitable replacements I did find would have made this picture end up costing my dear customers $50+
But when God closes a door, he opens a window - and this is it. For years I've fawned over Anwer Sher's lovely images of Yazemeenah Rossi and this grey Arabian. We discussed HoofPrints using the images a couple years ago, but I didn't move forward with creating a new product that would do them justice (remember, making new products is HARD - see below). I never considered that the Horsewoman's Prayer was the perfect go-with - as I already had that product buttoned up and on the shelves for sale. But when the frame source dried up and I had to come up with a "Plan B", the results ended up being better than I ever could have imagined. I found this basket weave leather frame (actually it is resin, but looks just like leather) - it's substantial and impressive - eliminates the need for a decorative mat entirely! The bottom picture is the one I had earmarked for the project, but when Anwer sent the images he included a few extra versions; and the top picture with the two faces fit so beautifully in with the text - it was surely meant to be. The best thing about leaving off the mat - it lets the images and the verses be larger. Sometimes I cannot believe how what seems like an intractable problem turns out to be an amazing stroke of luck. Check it out:
 And if this news wasn't good enough - this arrangement with the alternate frame requires less components, and is a LOT less labor intensive to assemble - so the price is LOWER!
I am so excited, I made Greeting Cards (blank inside) too.
To order a first quality Framed Verse ($21.95) click here
To order a HALF PRICE Framed Verse with flawed frame ($10.98) click here
A Horsewoman's Prayer Greeting Cards are here
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ABOUT THE COMPANY AND THIS NEWSLETTERFarriers Greeting Cards was started by Gina Keesling in 1986 (in a very small way) to provide helpful promotional materials for farrier husband Rob. Along the way the company became HoofPrints.com, too, adding a selection of fun horse and dog products geared toward women of a certain age. This newsletter is emailed to subscribers a few times a month, depending on how often I have something to share. Watch for special sales, interesting stories, uplifting quotes and more.
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Share our emails
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Viral marketing... it sounds bad, doesn't it?
You can ask my husband - a frequent topic around here is that of forwarded emails - and the psychology behind them - just WHAT prompts people to decide; "I am going to send this to everyone I know!".
We receive a lot of them. Some are pretty good, and others are dumb. Dumb in a myriad of ways... Alarmist email rumors that have been around forever - that folks keep sending "just in case it's true" Pictures of someone's butt (or worse) - don't even get me started about the firecracker butt - but at least that one was timely when it showed up around July 4. Christian messages that are uplifting - until you get to the end and you're threatened "if you're not ashamed that you love Jesus, forward this - if you are, then delete." Pictures of cute puppies and kittens (awww)
I enjoy writing these newsletters - and sharing all this stuff with you all. But the fact is, it's also a way to help us stay connected with customers and sell products during the time between catalog mailings (which is only once a year) So I really, really like it when someone new stumbles upon the newsletter and is excited to "discover" our company and the products we offer.
In all my efforts to make the newsletter interesting and forward-worthy - it never occurred to me to JUST ASK you all to send it! Duh. Sometimes the obvious is elusive, I guess. So here goes - my request to ask you to forward our email newsletter to your horsey friends. All we ask is that you please be judicious and only send to folks who might be interested. Otherwise we are no better than the "firecracker butt". Click to get started. (please note - using this form does NOT subscribe anyone to our list - it is a one-time only forward)
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