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HoofPrints Newsletter
April 17, 2014
Rob shoeing Rocky
ABOUT THE COMPANY AND THIS NEWSLETTER
Farriers Greeting Cards was started by Gina Keesling in 1986 (in a very small way) to provide helpful promotional materials for farrier husband Rob. Along the way the company became HoofPrints.com, too, adding a selection of fun horse and dog products geared toward women of a certain age. This newsletter is emailed to subscribers a few times a month, depending on how often I have something to share. Watch for special sales, interesting stories, uplifting quotes and more.

Great Horses Sympathy Card
Never underestimate how meaningful a sympathy card can be.
Last week, I posted the above card on HoofPrints Facebook page. Shortly a comment appeared from one of my husband's former horseshoeing clients:
quotation mark left
This is the card you sent me when I lost my beloved RifRaf. The pic of the horse on the card looks so much like him. It is hanging still on the front of my refrigerator. It really meant a lot to me when you sent it. Seeing it here still brings tears. I still miss him so much. No matter if human or animal, when they pass, the love never ends, we just learn to deal with the loss in our heart. Rif still comes to visit now and then. I know when I find a white feather or a few white hairs in the barn."   
Great Horses Framed Verse 2013
HHA Rifraf was an Arabian Gelding who did look a lot like the horse in the picture. He was 34 when he died in 2011. He lived a long and happy life with Betty, who loved him dearly.
 
Shown at left is the very first version of the new Special Edition Great Horses Framed Verse. I had several feet of this lovely (and discontinued) embossed horse frame that I'd been saving for a special occasion.
It's available, customized with the wording of your choice, while supplies
last.

The original idea for the framed verse was borne out of a real tragedy. I had a customer call, wanting one of our Great Horses sympathy cards as a framed piece. Her horse, along with several others, had perished in a terrible barn fire. Her grief was obviously still overwhelming at the time of her call; she wept as she told the heartbreaking story.

I didn't offer that particular design framed, and it required special matting to fit the frame that she was wanting. I figured out a way to incorporate the ghosted horse image from the back of the card into the picture, and print 3 lines of custom information in the resulting space.

The product of these efforts is a stunning tribute to any horse - a lovely, relevant verse combined with an ethereal photograph of an obviously old horse bathed in heavenly light, set off with personal information of the beloved deceased. Click here to order the custom framed verse. We also have a full selection of equine sympathy cards here.

Leather Treat Pouch
Are you POSITIVE? What would your horse(s) and dog(s) say?
Read how I solved real problems using positive methods:
If you've never tried positive reinforcement training, DON'T do what I did. I viewed it as a curious novelty - but never gave it much consideration. After all - I had kept horses and dogs my whole life - and pretty much had everybody doing what I asked. Without carrying around treats and risking being bitten. (I came from the crowd that thought that hand feeding created biters.)

It wasn't until Allie came along (and I was desparate for something that could help us get along) that I revisited the idea again. My first attempts have been awkward and full of mistakes - but nonetheless - what an amazing breakthrough! The proverbial "light bulb" came on - for both of us. Her distant attitude toward me warmed - and my appreciation for her tries grew. I won't go into method specifics here - there are lots of great references online here. I personally don't use a clicker - but instead substitute a word; "good". The idea is to create a marker that tells the animal when he or she is doing correctly - and that a tasty food reward is forthcoming for a job well done. For the record, I have not been bitten, either. They get pretty excited sometimes - but there are ways to teach them politeness that are effective and still maintain enthusiasm. Plenty of info online about that under mugging for treats.

Shown above is our Genuine Leather TREAT POUCH. I have been using the same one for years and it's held up great. The closure is magnetic - so it stays shut AND there is no distracting velcro sound when it's opened. The extra zippered compartment keeps your phone, keys, whatever, separate from the treats. Order here

Clicker kit for horsesShown here is Karen Pryor's Clicker Training Kit for Horses. For less than $20. it includes all you need to get the learning started (for both you and your horse) about positive reinforcement training.
The kit includes: Getting Started: 40 page clicker training Book, A clicker, An instruction booklet on how to use the clicker, A small sample of horse treats. This is a very basic intro that guides you, step-by-step, through the process. Order here.

And it's not all about doing silly tricks that don't have much purpose. I've used this method with my own to solve a couple problems that were previously unsolvable using all of my lifelong horse owning experiences. (which, as I get further into this journey I am learning don't really make up much...)

My particular horsekeeping situation involves moving the horses from their stalls through the barn aisle and out a door to the pasture. Most days they are only in at night if it is bad weather, and they are eager to dash off to graze as soon as allowed. I don't usually put a halter on anybody - they know the way to the door and it's not likely they'll attempt to go any other direction. However, the charging out of the stalls is troublesome and dangerous. Jack, the Hackney pony, was OK to come out of his stall quietly, but once he got past me a bit he would "launch", and be at a gallop in the three strides it took to get to the door. NOT safe, as he would sometimes throw in a kick/buck along the way.

For years I threatened him to make him slow down. He knew better than to act like that, but if I didn't have a halter on him, he knew I had no control and behaved accordingly. I could put a halter on and force the issue - leading him bug-eyed and prancing to the door, only to repeat the scenario once the halter came off - and often getting a shower of mud in the process as he dashed off. We've had this pony for many years, and the problem never got any better.
quotation mark left A great deal of which I owe to the fact that first thing in the morning is not my best hour for outwitting a pony.

As much as this behavior made me want to kick his bratty little butt, I decided one day to try an approach using treats. He got a treat in the stall doorway for waiting quietly, another one after taking a few steps at a walk, another after a few more quiet steps... and finally a handful at the barn door where he usually took off. At that point, I was the one that ended the interaction - leaving him standing there hoping for another treat - instead of showing his butt and throwing mud at me as he dashed off. Within a few days the problem was solved. I was able to phase out the frequency of treats to one at the end for good behavior, then finally substitute just a pat and a word of praise and
sometimes a treat. The positive training books teach us that once a behavior is learned, and OCCASIONAL reward is more powerful in maintaining it than getting a reward every single time. Sort of like playing the lottery...

My other horse, Allie, wanted to leave her stall as if it were a starting gate.
As soon as the door came open she was ready to dash through. Which was really bad if she tried before it was all the way open and couldn't fit. It was easy enough to "get big" (as some of the trainers teach) so she'd back off and wait for the OK, but then it seemed I was just replacing my body for the door - and as soon as she was given the OK I got the same rush through. Unlike Jack, after that her walk out was sensible.

To solve this one, I used treats to teach her that leaving the stall was only allowed after she put her nose on the opposite side of the door frame
, and kept it there until given the OK. This put the ball in her court - the door was open, but she wasn't to go through until she used self control and completed the required task. Sometimes we'd repeat the "wait" command more than once, just so doing that and getting a treat was more interesting than going out. In time, getting to go out BECAME the treat and I didn't need them any more.

Both of these problems were solved so easily once I changed my way of thinking about how to manage them. Instead of correcting the wrong behavior, I stopped focusing on that and instead put my attention on rewarding the right behavior. It really was almost like magic.

Carrot orange t-shirt

I TRAIN HORSES...

To Eat Carrots

After I introduced the hooded sweatshirt with this phrase, I had many requests for a T with the same logo. Finding good ladies shirts at wholesale pricing in ORANGE is a taller order than most would suspect. My own wardrobe is chock full of all manner of ladies t-shirts that I've gotten in as samples over the years. None of them passed my tests with flying colors. Either they were cut way too small, or were too short, or the sleeves were too tight (I HATE that - being restricted around the armpits). The ones that passed my "comfort test" were not very feminine - they just looked like men's shirts with skinnier collars and smaller sizing. It really was quite a dilemma. The ones I liked the most had limited color selection - and orange was out of the question, unless I wanted "safety orange" which is too gaudy for the effect I was trying to achieve. Then, as luck would have it, I got a spring catalog from a vendor who I'd previously not purchased from - their styles are very fashionable - young and hip - but most are in junior (read: TINY) sizes that we normal women can't hope to fit into. But this time was different - they have this wonderful soft ORANGE t-shirt - feminine cut, comfortable AND in sensible WOMENS sizes! I could hardly believe my good fortune. The fabric is soft, fashionable shade of orange - AND it launders great with no special care (I tested it myself). It's a cotton/poly blend that comes out of the dryer the same size it was when it went in! (can you tell I am excited?) It's a great price at just $14.95 each - or get some for your friends and pay only $39.00 for 3!
To order click here.

Carrot ad

I TRAIN HORSES...

The rest of the story: 

Now, these shirts were designed with a tiny bit of sarcasm... as a joke for those of us who want to train our horses using non-forceful methods (treats) and who occasionally encounter less-than-stellar results. It's a whole 'nother story, but I personally found myself a bit lost after I decided to swear off using the option of punishment when working with my horses. I can't always get the results I am hoping for, but I CAN, ALWAYS get them to eat a carrot. It's a lighthearted way of looking at the learning process (both mine and theirs).

A while back I received this email from a newsletter subscriber:

quotation mark left Dear Gina, I have a story to share:

There is a local horse rescue that we help out by fostering cases that need more one on one attention than the rescue can reasonably provide. As I'm sure you know, abused horses need to re-learn to trust the humans around them.  One of the common traits of abused horses is that they refuse treats like horse cookies, apples and carrots - either because they are unfamiliar or because they associate them with past abuse.

The other night, my wife Sue was all excited: "Steve, Lil'Bit took a cookie from me!!"   

She already has one of your "I train horses to eat carrots" sweatshirts and t-shirts.  I got it as a joke at Christmas.  She's serious about it though.  Her next goal is to get this little abused horse to eat apples and carrots."

Thanks to Steve for sharing this lovely story. I am sure, with Sue's kindness and patience, that Lil'Bit will indeed learn to eat carrots! I hope to post an update soon.

 


Clean Up CLOSEUP
Clutter busting continues at HoofPrints
My efforts to clear the warehouse (and my house- house) of accumulated oddball products continues to gain momentum. I've written about it before. The point continues to be, sometimes the space becomes more valuable than the items that are occupying it. So this is where most places say... "our loss is your gain!" Well, check out this super-cheap stuff and BUY IT. And your gain will be my gain, too. Because I need that space on the shelf.

The Half Price Page is here - check this often as they're one-of-a-kind things that will sell quickly and be replaced with whatever else starts to get on my nerves. I am currently going through a large stash of samples* - so many wonderful things, it's hard to choose just a handful for the catalog. And the rest have got to go! Only one of each available so act fast if you see something you like.

*A note about the samples - Someone made a comment on the HoofPrints Facebook page that the samples are free to me and implied should thus be priced accordingly. Just to set the record straight - I pay for almost every sample I acquire. Occasionally an author or publisher will send me a book unsolicited, but I prefer to buy these anonymously so if I review and don't think it is a good fit for the product line, I don't feel guilty about not including it.

Half Price PRINTS are here - there are a lot of lovely prints languishing in drawers here that really should be hanging on folks' walls making them smile and beautifying their homes. Fall/winter is busy season here and I don't encourage print sales then - I don't have the extra time it takes to wrap these carefully for safe delivery. Now that Christmas is past, I've marked them way down now to sweeten the deal.

ALSO New is Half Price JEWELRY here 
The more I got to digging, the more I found. Jewelry doesn't take up much room - suffice to say there is a LOT of lovely stuff that needs to find a new home. Then there's that whole problem I have with the beads. It's getting worse. Stay tuned for details on that.

Newest is Half Price Books & Magazine Back Issues here 
This represents a major turning point for HoofPrints owner Gina Keesling. This treasure trove of magazine back issues has been lovingly collected and hoarded for many, many years. It's getting to be a space problem, keeping them all stored AND due to the sheer volume of them, along with my busy schedule, they rarely get any attention. But even now, as I go through them to write sales descriptions, I am feeling sad at the prospect of letting go of this vast collection of pictures and articles about all the things I love - Horses, Dogs, Farriery and Blacksmithing, The West, Pretty Western Clothes and Jewelry, Awesome Country Homes, Recipes for Hearty Food, Healthy Living, Spirituality and more. I'll do my best to mention the content that stands out to me in the descriptions. Prices on these back issues reflect the fact that I am still very much in love with them, however they are at or below what the publishers are charging. The current sales list is small, but I'll be adding more as I am able; going through these is a slow process, as you can imagine, I get sidetracked frequently by all the fascinating content that lead me to hoard these in the first place. 

The Closeouts Page is here
It features items that are being phased out - still lots of good deals to be had there, too.
In This Issue
Sympathy card story
Positive Training Story
I TRAIN HORSES...
Clutter busting continues
Here's what we talked about last time
What Did I Miss? graphic
Last newsletter is  here   
ALL newsletters are here
BOOKMARKS
~ 50% OFF! ~
Bookmarks Composite
A Rider's Prayer, A Dog Lover's Prayer & Use Your Talents Bookmarks just 99¢ here
This Hug's For You

Equine Sympathy Cards here
Collectable Horse Whispers Sculptures
Wish Upon A Horse Sculpture
Wish Upon A Horse, and more here
Tin Sign Just 99¢
Horsework before Housework
HORSEwork before HOUSEwork
Sturdy Tin Signs just 99¢ each
To order click here
Horsewoman's
HAIR CONTROL IDEAS
Plaid Horsework cap
HORSEwork before HOUSEwork Plad Cap here
WHAT'S NEW?
SALE on Spring T's
3 horsey t-shirts
3 Springy Horsey T-shirts less than $10 each here!
HoofPrints has it! The classic print "FOUND"
Found Print
12x16 Print available here
COFFEE & DOG HAIR
Dog Hair Travel Mug
I NEVER LEAVE HOME WITHOUT THEM
16 oz Ceramic Travel Mug with leakproof lid only $16.95 here
American Farriers Journal Supplies & Services Directory 1¢

WHILE SUPPLIES LAST. Shipping charges apply.
To order click here
Copper HoofPrint Bracelets in 7 colors!
Copper HoofPrint Pony Bead Bracelets - colors
Hand tied right here at HoofPrints - see them all here
Horsewoman's
LONG TALL LIST
Long Tall List of Things To Do
OF THINGS TO DO here
HORSEY
AIR FRESHENERS
Leather - Hay - Carrot
Horse Air Fresheners
Only $4.95/set here
Horse Lovers Bible
Horse Lovers Bible
Leather bound Bible is gift boxed - it's the bestselling NIV version with additional 12 pages of horse photos accompanied by inspirational thoughts and scripture verses.
Bible Pocket Partners
Bible Pocket Partners
31 days of meaningful devotional pages - perfect for cowboys and cowgirls of all ages! HoofPrints Christian products are here
3rd in the Series!

I Make Horse Calls, More Horse Calls & Call Dr Tebow - She Makes Horse Calls (new) Books about living a dream with horses here
Mule & Donkey items
Donkey Charm
Check out this brass longear charm and more here
Stay Warm with a VEST

Read how/why here
Order here
HoofPrints
BARN BLADE
Barn Blade Pink Knife
Never ride faster than your guardian angel can fly
Order here
Message

I love hearing from customers. You can contact HoofPrints owner Gina Keesling via email at gina@hoofprints.com
 
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Be sure to LIKE our facebook page - it's where we announce special sales, breaking news and everything else we find interesting. To see it go here
 
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Share our emails
Viral marketing... it sounds bad, doesn't it?
You can ask my husband - a frequent topic around here is that of forwarded emails - and the psychology behind them - just WHAT prompts people to decide; "I am going to send this to everyone I know!".


We receive a lot of them. Some are pretty good, and others are dumb. Dumb in a myriad of ways...  Alarmist email rumors that have been around forever - that folks keep sending "just in case it's true" Pictures of someone's butt (or worse) - don't even get me started about the firecracker butt - but at least that one was timely when it showed up around July 4. Christian messages that are uplifting - until you get to the end and you're threatened "if you're not ashamed that you love Jesus, forward this - if you are, then delete." Pictures of cute puppies and kittens (awww)

I enjoy writing these newsletters - and sharing all this stuff with you all. But the fact is, it's also a way to help us stay connected with customers and sell products during the time between catalog mailings (which is only once a year) So I really, really like it when someone new stumbles upon the newsletter and is excited to "discover" our company and the products we offer.

In all my efforts to make the newsletter interesting and forward-worthy - it never occurred to me to JUST ASK you all to send it! Duh. Sometimes the obvious is elusive, I guess. So here goes - my request to ask you to forward our email newsletter to your horsey friends.  All we ask is that you please be judicious and only send to folks who might be interested. Otherwise we are no better than the "firecracker butt". Click to get started. (please note - using this form does NOT subscribe anyone to our list - it is a one-time only forward)