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HoofPrints Newsletter
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March 4, 2014
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ABOUT THE COMPANY AND THIS NEWSLETTERFarriers Greeting Cards was started by Gina Keesling in 1986 (in a very small way) to provide helpful promotional materials for farrier husband Rob. Along the way the company became HoofPrints.com, too, adding a selection of fun horse and dog products geared toward women of a certain age. This newsletter is emailed to subscribers a few times a month, depending on how often I have something to share. Watch for special sales, interesting stories, uplifting quotes and more.
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20% OFF SALE EXTENDED
I forgot about the farriers! Use coupon code TY20 at checkout and get 20% OFF your entire order.
Offer ends 3/9/14 (really)
Last week was American Farriers' Association's 43rd annual convention - and thousands of my farrier customers were in attendance at Reno, Nevada. Many horse owners don't realize it - but most farriers continue to study their craft and advance their skills throughout their entire career. These conventions are a fascinating mixture of tried and true methods and products, combined with cutting edge, new technology. There's a lot of stuff that was "known" back in the days that horses were used for transportation and work that was sort of "forgotten" in the gap between that era and now. Back then a lame horse was the equivalent to a broken down car - and it was very necessary to solve the problem and get the animal back to work. These days the urgency of solving the problem is a little different in that most horses are used for pleasure and their owners want them to be comfortable and sound. Interestingly, the sport of horse racing has been around throughout both of these eras - and the stakes are high in that venue. I find it intriguing that not a lot has changed as far as the speed of these horses. In 100+ years the options that race track farriers have for keeping Thoroughbreds sound and in training have grown exponentially - one would think that horses themselves would be a LOT faster. But they are not. At any rate, the AFA Convention is all about learning, sharing ideas, discovering new products and the like. Farriers come from all over the world to do so.  Which brings me to my Crappy Comments rant
I am continually frustrated by the rude and negative interjections into otherwise interesting and informative online conversations. What's up with these people? If they contributed to real life discussions like that, they'd quickly find themselves all alone. And I find it particularly concerning that many folks that I hold in high regard as far as what they have to say and share, are telling me that they are keeping thoughts and ideas to themselves because they don't want to deal with the "haters". What a huge loss for the rest of us. Why do we have this technology that gives us so much power to exchange ideas, and instead (as the meme above illustrates) we use it to argue with strangers?
It happened to me last week. A farrier attending the AFA convention asked a question on Facebook about an alternative therapy device they'd encountered in a booth there. This person was curious - asking if anyone else had experience with this therapy and if they found it to be effective (or not). The discussion started off great. Some people contributed that they'd not found it to be effective. Others said they had seen promising results. One person cited an example of a prominent equine athletic program that was using this protocol with great success. Ironically, I had personally seen the effects of this mode of treatment just a few days prior on one of my own animals. It really was somewhat miraculous and I was excited to share my experience. Somewhere along the way a handful of folks with not one thing (other than negativity and snide comments) to add had joined the conversation. Other people tried to stay on track with actual adult contributions (both pro and con) but in the end it just became too tedious with all the nasty remarks. After a couple jabs aimed directly at what I'd posted, I deleted my comments, picked up my toys, got out of the sandbox and went home. I felt bad for everybody who was trying to share and learn. I sent a private message to the farrier who'd started the thread - elaborating on my personal experience with the therapy so they could have more details if they found them worthy of consideration. I explained my reasons for deleting my original comments, and this person issued to me a blanket apology for their farrier brethren's rude behavior, which I thought was an incredibly classy thing to do. I don't know the answer to solving this problem. I suspect the folks who are so free with the snotty comments are NOT reading this newsletter anyway. However, I've come to know a lot of you somewhat personally over the internet, and cherish the collective wisdom that's held in this group of people I call my friends... Please don't stop sharing your thoughts and ideas. We don't all have to agree. But we can be nice.
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American Farriers Journal Supplies & Services Directory 1� while supplies last!
AFJ is The Hands-On Magazine for Hoof Care Professionals
This is a useful directory of all things farrier and hoof care related. It has has 282 color pages full of references, articles, and sources for tools, shoes, supplies and the like. It is the November, 2013 issue and has a cover price of $30.00.
Informative articles include:Getting Ahead with Glue-On Shoes, Selling Products to Clients, What We've Learned About Part-Time Farriers, Afternoon-Only Work for Island Farrier, Chronic Hoof Deformities Often A Sign of Other Issues, Health Hazards of Hoof Care, The Cost to Trim and Shoe Horses, and more... Extensive Listings included:Shoeing Schools Farrier Organizations Available Clinicians Breed Association Shoeing Rules Equine Groups Museums and much more... Supply is limited on these - and once they are gone we will not be getting any more. LIMIT ONE per customer. Shipping charges apply. To order click here
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It's not too late to GET ORGANIZED! 2014 Farrier Organizer & Organizer Refill
This is a complete system designed specifically for farriers
Comes with snap closure binder, made of sturdy, leather-look vinyl. Added features include a clear vinyl sleeve for your small items, plus some additional pockets in the back to contain the rest of your papers. Measures 8" x 10" x 2"
and includes these items, all designed specifically for farriers:
Sturdy Binder w/snap closure
Weekly Planner
Client List
Weekly Expense Tracker
Invoice Book
From the Farrier Note Pad
Late Notice Book
Appointment Cards
Pen and Calculator
(Once you have the binder, each year after you only need to buy the refill) To order, click here
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Check out the special HOME PAGE FOR FARRIERS
This company was founded by me (Gina Keesling) - creating products for my farrier husband. Inspired, mostly, by the myriad of kooky stories that he told me after each adventurous day shoeing horses. Apparently we are not alone, as other farriers have similar stories - a few have even written books compiling them. Ray Legel's Tails Of A Horseshoer and Ron Tatum's Confessions Of A Horseshoer are sold here. Many folks fail to consider that their farrier is a captive audience to all manner of unsavory stories and facts that owners feel compelled to share with them. Marital problems, health problems, illegal activities and a whole hoard of other topics that most folks would consider best kept private - are spilled out over the shoer's vulnerable backside while he tries to concentrate on his work... To see the Farrier Product home page full size click here
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Here's what we talked about last time
Last newsletter is here ALL newsletters are here
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ORDER FARRIER GLOVES AND...
Get a FREE EMBROIDERED BEANIE CAP DETAILS HERE
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Scary Story for farriers
Everybody involved with this horse did the right thing, and he still went lame. An interesting account with links to a LOT more info is here
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3rd in the Series!
I Make Horse Calls, More Horse Calls & Call Dr Tebow - She Makes Horse Calls (new) Books about living a dream with horses here |
Blacksmith Calendar
2014 Blacksmith Calendar back issues only $1.9 9 here |
Mule & Donkey items
Check out this brass longear charm and more here |
FREEBIE!
Ironclad Beanie Cap with every pair of TUFF CHIX GLOVES
"Best. Gloves. Ever!" ~HoofPrints customer testimonial. More info here |
Stay Warm with a VEST
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This Hug's For You
Equine Sympathy Cards here |
HoofPrints BARN BLADE
Never ride faster than your guardian angel can fly Order here |
Message
I love hearing from customers. You can contact HoofPrints owner Gina Keesling via email at gina@hoofprints.com |
Find us on facebook
Be sure to LIKE our facebook page - it's where we announce special sales, breaking news and everything else we find interesting. To see it go here |
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YOU ASKED FOR IT ...finally - a COUPON CODE for you to use!
All year we field calls and emails from customers asking how they can get a COUPON CODE that is requested online for special discounts/sales. The truth is, I don't do that very often. I pretty much need to sell items for full price in order to maintain the business. Click here to download a short, but very enlightening article about how consumer-driven discounting ultimately has become a vicious cycle that's undermined the stability of our economy, and has cost more than anyone could have ever imagined. Then, before you order, view this coupon code NOT AS A DISCOUNT, but as a GIFT OF APPRECIATION from HoofPrints to you.
With that said, in celebration of the successful completion of yet another year - I am offering this gift to all of you who've supported us along the way. Click here to get started.
Remember, you need to enter the coupon code TY20
in the special box at checkout time in order to get the discount. The coupon code also works on our CLOSEOUT ITEMS, HALF PRICE ITEMS, HALF PRICE PRINTS, HALF PRICE JEWELRY and HALF PRICE BOOKS / MAGAZINE BACK ISSUES - so you get even more savings on those already marked-down products! The fine print: Offer ends 3/9/14, and canNOT be used on previously placed orders.
Shown here is our Framed Mule Print titled Stop for a Fix. This lovely picture by Larry Schultz depicts a farrier and mule who are NOT at odds - each a servant carrying a "load". We've paired it with the phrase "You can tell a lot about a man by whether he asks for a light load or a strong back." , double matted it, and framed it with horseshoe (mule shoe) frame stock. You can also add your own custom wording at no extra charge. Click here for details.
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Share our emails
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Viral marketing... it sounds bad, doesn't it? You can ask my husband - a frequent topic around here is that of forwarded emails - and the psychology behind them - just WHAT prompts people to decide; "I am going to send this to everyone I know!".
We receive a lot of them. Some are pretty good, and others are dumb. Dumb in a myriad of ways... Alarmist email rumors that have been around forever - that folks keep sending "just in case it's true" Pictures of someone's butt (or worse) - don't even get me started about the firecracker butt - but at least that one was timely when it showed up around July 4. Christian messages that are uplifting - until you get to the end and you're threatened "if you're not ashamed that you love Jesus, forward this - if you are, then delete." Pictures of cute puppies and kittens (awww)
I enjoy writing these newsletters - and sharing all this stuff with you all. But the fact is, it's also a way to help us stay connected with customers and sell products during the time between catalog mailings (which is only once a year) So I really, really like it when someone new stumbles upon the newsletter and is excited to "discover" our company and the products we offer.
In all my efforts to make the newsletter interesting and forward-worthy - it never occurred to me to JUST ASK you all to send it! Duh. Sometimes the obvious is elusive, I guess. So here goes - my request to ask you to forward our email newsletter to your horsey friends. All we ask is that you please be judicious and only send to folks who might be interested. Otherwise we are no better than the "firecracker butt". Click to get started. (please note - using this form does NOT subscribe anyone to our list - it is a one-time only forward)
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