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HoofPrints Newsletter
May 10, 2013
Rob shoeing Rocky
ABOUT THE COMPANY AND THIS NEWSLETTER
Farriers Greeting Cards was started by Gina Keesling in 1986 (in a very small way) to provide helpful promotional materials for farrier husband Rob. Along the way we became HoofPrints.com, too, adding a selection of fun horse and dog products geared toward women of a certain age. This newsletter is emailed to subscribers a few times a month, depending on how often I have something to share. Watch for special sales, interesting stories, uplifting quotes and more.
when I am old framed verse
Real products for
REAL Horsewomen

Somewhere along the way we outgrew (in more ways than one) riding around in those tight, sparkly shirts in front some some judge in a show ring, so we could pay him (or her) to tell us what they thought of our horse - all for a ribbon, and the chance to say we were deemed "better" than the rest of the gang in the arena that day. Now, we wear what's comfortable, do things with our horses that we BOTH enjoy - and don't care what anyone else thinks. Shown here is HoofPrints' framed verse When I am an Old Horsewoman.

After years of promoting this lovely framed verse as "author unknown" - I can finally give proper credit - to Patty Barnhart! It starts out innocently enough - someone reads something they like - and forwards it to a friend... along the way it gets altered and the original author gets left off... Such is the case with this verse - originally published in Arabian Horse World - September 1992.

Allarista & Patty Barnhart For years, Patty raised and showed Arabians in Oregon's Willamette valley, she still has some of the original herd grazing in her pasture.  (This makes our choice of photos especially fitting - it's HoofPrints' owner Gina Keesling's Arabian mare Allarista.)

Currently, she and husband Keith now operate Willow Springs Guest Ranch in Lakeview. This is a working cattle ranch, and for the last 10 years they've hosted folks from all over the world.

Patty also works as a juvenile counselor with at-risk adolescents. She continues to freelance as a writer, and her stories are featured in Arabian Horse World.

When I Am An Old Horsewoman...
I shall wear turquoise
And a straw cowboy hat
that doesn't match and doesn't suit me.
And I shall spend my social security on white wine and carrots
And sit in the alleyway of my barn
And listen to my horses breathe...

The verse comes as shown with the picture of Allie, but the back is removable so you can insert your own special photo. To order click here
Cowgirl Book Set
Cowgirls Book Series
Here's a set of 3 softcover books, each about 100 pages, and profusely illustrated, covering all things Cowgirl.

First up is The Cowgirl's Cookbook - a compilation of delicious (and practical) recipes augmented with cowgirl facts, photos and trivia.

Next is Cowgirls - Stories of Trick Riders, Sharp Shooters & Untamed Women; a compilation of inspirational stories about old west cowgirls whose can-do attitudes, hard work and sacrifices helped build a nation.

Third is You Might Be A Cowgirl If... A Guide to Life on the Range - Everything you ever wanted to know about finding your inner cowgirl, including riding herd on your dreams, outfitting your life on the range, and more.

Sold individually, or buy as a set and they are under $10.00 each here


Mom & MuleHAPPY MOTHER'S DAY - to my mom and all the other moms out there...
I've known my mom for a long time. (my whole life) She's always been an inspiration with her "can do" attitude. There was no task that could not be accomplished with perseverance and hard work. Now that she and dad are retired, she's applied that same philosophy to having fun and adventure. They set off across the country in 60+ year old cars. They climb to the top of Sydney Harbor bridge in Australia (gasp) and a few years ago they rode mules to the bottom of the Grand Canyon. The old car stuff is pretty much dad's idea, but the mule ride was something mom always wanted to do. So, she booked the trip, and they did it. For those of you who don't know about this ride, it involves riding mules on skinny trails next to steep cliffs with deadly drop-offs. And riding on a wooden suspension bridge that goes waaaayyy across - a huge distance above a river (and lots of sharp rocks). The fact that they've never "lost a rider" would be little consolation to my very much afraid of heights brain. But they survived, and had a very good time, too. I am flattered that she chose our Tao of Equus jacket to wear on such a memorable trip.

Mother's day marks the four-year anniversary of my grandmother's death on Mother's Day weekend, 2009. My grandma (more about her below) was one of the strongest women I ever knew, she was a hard worker, enterprising, and smart. She lived her life to it's fullest, right up til the end, even when her aging body was failing her spirit was strong. Noted women's health doctor Christiane Northrup speaks of mother-daughter wisdom, and the role of mitochondrial DNA. mtDNA is essentially your cells' mechanism by which food is converted to energy. Your ability to take a little fuel and keep going, your guts and fortitude, so to speak. The fascinating thing about this dna is that it only is passed from mother to daughter. Not one bit of mitochondrial genetic material is inherited from the father. This explains perfectly, now, why horse breeders of old placed such value on the tail-female line, and why the mares (mothers) were so prized.

So, I hope that I can live up to the legacy of the mothers that came before me. I am just not quite ready to ride a strange mule along the side of a cliff to the bottom of a rocky canyon. But maybe someday I will...

My riding adventures these days look a little more like this - French & Saunders are a comedy duo from the UK. Check out this spot featuring two women and their horses here.

Saint Bernard Picture
The Saint Bernard is an old breed of Swiss origin used for three centuries of rescue work at the famous Hospice in the Swiss Alps. They are credited with saving thousands of lives. The dogs' highly developed sense of smell made them ideal for locating people lost during snowstorms. (More info at AKC's website here)

Shown here is Family Favorites, a sweet print by famed Victorian artist Arthur Elsley. I have both framed and unframed versions of this 16"x20" print available here.

My grandparents raised these big dogs, so my early childhood memories always included having lots of puppies to play with. My grandma kept all the correspondence with the owners of their puppies, and in going through the boxes of pedigrees, letters and photographs, I came upon some documents that surprised me - my grandmother's advertising copy. In spite of a college degree in marketing, I have written promotional copy badly for many years, and somewhat better (hopefully) for the last few... Grandma is a rural Indiana farm woman; she raised 3 children, ran a small dairy on their farm, and nurtured up countless baby orphans of all species. The promotional copy she wrote nearly 45 years ago - for the purebred Saint Bernard puppies they had for sale is informative, confident and sincere. With no formal training she wrote with a high level of polish and professionalism - something that I have worked on for over half my life, and still struggle with.

Here's a snippet from a letter sent to purchasers of her puppies:
"Take your Saint through obedience school if at all possible, and then when you start to show it, you'll have a dog that will obey and understand what is going on. Not everyone that enters a dog show takes home the ribbons, but if your dog has behaved in the ring you'll be surprised to know how many others have noticed this and admired it, and many will compliment you on your dog's behavior. You'll leave that ring, maybe not with the ribbon, but with a lot of pride in your heart and a true sense of accomplishment."
(this is great advice for anyone showing dogs or horses! Way to go, Grandma!)

With all that said, the Saint Bernard is not a breed for everyone. They slobber, shed, and need good training and socialization. They're described as "...willful, stubborn and independent animals who sometimes listen and other times do not." (more here) As you can imagine, 150+ pounds of "doesn't listen" often lands these dogs in shelters. One of my favorite rescue groups that I follow on Facebook is Big Fluffy Dog Rescue. At first blush, the name is, well, "fluffy" and doesn't sound very serious. However, these folks really have their act together. They are working with placing huge breeds (Great Pyrenees, Saint Bernards, Newfoundlands and their mixes) in good homes. This may be a 200 pound dog that can (and will) drag a person or barge over them because no one ever taught them not to. With all that hair can also come skin problems. Super size skin problems. And scary sounding orthopedic issues with names like luxating patellas... You get the idea. They tackle these issues full steam ahead and keep their eyes on the goal - and they are having success - as evidenced by the 31,000+ fans supporting them.

Anyway, even if you're not in the market for a Big Fluffy Dog, you'll enjoy the "resumes" of the available dogs on their Facebook page. The admins for the page do an excellent job of marketing these dogs in an informative, truthful, and entertaining way.
Horsewoman's Prayer Framed
Here's what we talked about:
Horsewoman's Prayer here
Bookmarks HALF PRICE here
The Horse Boy book and DVD here
Cowboy 10 Commandments here
Doctor is In Horse Thermometer here
Crappy Gift Ideas for Mom here
Cowgirl Note Cards here

PROTECT THIS RIDER pendant here
Crossroads
Sculpture here
Cowboy (and Cowgirl) Cookbooks here
 
A Dog's Purpose book here
Leather Treat Pouch here

PAST NEWSLETTERS - See what you missed! Catch up on the news here
In This Issue
When I am an Old Horsewoman
Cowgirls Book Series
Happy Mother's Day to my Mom
My grandma the copy writer
RECAP from last newsletter
Horse Whispers Sculptures
Below half price
HoofPrints
BARN BLADE
HoofPrints Barn Blade
Pink knife for Horse Women with a special protected blade that makes cutting hay strings a breeze. Under $20. here
WHAT'S NEW?
SALE on Spring T's
3 horsey t-shirts
Springy Horsey T-shirts less than $14 each here
WHAT'S NEW?
Horse Breeds Playing Cards & Dice
Horse Playing Cards
2 Decks of Playing Cards (each card of the suit features a different breed) & 5 Dice in a felt lined collectible tin here 
Collectable Horse Whispers Sculptures
Wish Upon A Horse Sculpture
Wish Upon A Horse and more here
WHAT'S ON SALE?
MORE stuff 50% OFF
Fix my horse print
Won't You Fix My Horse, Too?
vintage art print $9.95 here
WHAT'S NEW?
~ Horse Books ~
Ondov Book Set
Horse Tales from Heaven and Heavenly Horse Sense Christian Horse titles here
WHAT'S NEW?
~ Christian Products ~
Bible Pocket Partners
Cowboy & Cowgirl
Bible Pocket Partners here
BELOW HALF PRICE!
clay dog plaque
"HUG" clay plaque
Regular price $14.50
Now only $4.99 here
 
LONG TALL LIST
~ for Horsewomen ~
Long Tall List of Things To Do
Horsewoman's Long Tall List of Things to Do here
COFFEE & DOG HAIR
Dog Hair Travel Mug
I NEVER LEAVE HOME WITHOUT THEM
16 oz Ceramic Travel Mug with leakproof lid only $16.95 here
Message

We LOVE hearing from our customers. You can contact HoofPrints owner
Gina Keesling via email at gina@hoofprints.com
 
Find us on facebook
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Be sure to LIKE our facebook page - it's where we announce special sales, breaking news and everything else we find interesting. To see it go here
 
Quick Links
Memorable Quote:
Here are some RIDING RULES for Old Horse Women:

* We DO NOT need to show up with our hair combed, make up on and wearing a clean shirt.

* Moaning, groaning and complaining about aching muscles is perfectly acceptable, as is taking Motrin (or something stronger) prior to a ride.

* Helping someone on or off the horse does not mean the rider is an invalid. It only means the horse got taller overnight.

* No one will comment about how big someone's butt looks in a saddle.

* When a horse is acting up we will accept that the horse is just having a bad hair day and it is not the rider's fault.

* Mentioning it is too hot, too dry, too humid, too wet, too buggy, etc., is considered self expression, not whining.

* We will acknowledge that horses are very strange animals and sometimes for no reason at all we fall off of them. If this happens to any rider the other riders will ascertain that the person is okay and then not mention the incident to another living soul, especially husbands and significant others.

* We will acknowledge, without apology, that riding more than 6 hours increases our grumpy level far more than any ego benefits we may get from riding longer.

* Looking at my bouncing fat is NOT an acceptable way of determining if I have a good seat. My fat always bounces, thank you. It is cushion I carry in case I fall off. 
(author of the above rules is unknown)

No OTD (Older Than Dirt) rider shall be asked "What's your discipline?", "Are you showing next weekend?" or What level are you"?  Answers like "I am totally undisciplined", "I showed up today; isn't that enough?", and "Actually I tend to list a bit to the left" will be acceptable should anyone younger than dirt ask those ridiculous questions. 
(this one is by Joanne Friedmann - she's author of Horses in the Yard)
 

Share our emails
Viral marketing... it sounds bad, doesn't it?
You can ask my husband - a frequent topic around here is that of forwarded emails - and the psychology behind them - just WHAT prompts people to decide; "I am going to send this to everyone I know!".


We receive a lot of them. Some are pretty good, and others are dumb. Dumb in a myriad of ways...  Alarmist email rumors that have been around forever - that folks keep sending "just in case it's true" Pictures of someone's butt (or worse) - don't even get me started about the firecracker butt - but at least that one was timely when it showed up around July 4. Christian messages that are uplifting - until you get to the end and you're threatened "if you're not ashamed that you love Jesus, forward this - if you are, then delete." Pictures of cute puppies and kittens (awww)

I enjoy writing these newsletters - and sharing all this stuff with you all. But the fact is, it's also a way to help us stay connected with customers and sell products during the time between catalog mailings (which is only once a year) So I really, really like it when someone new stumbles upon the newsletter and is excited to "discover" our company and the products we offer.

In all my efforts to make the newsletter interesting and forward-worthy - it never occurred to me to JUST ASK you all to send it! Duh. Sometimes the obvious is elusive, I guess. So here goes - my request to ask you to forward our email newsletter to your horsey friends.  All we ask is that you please be judicious and only send to folks who might be interested. Otherwise we are no better than the "firecracker butt". Click to get started. (please note - using this form does NOT subscribe anyone to our list - it is a one-time only forward)