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HoofPrints Newsletter
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May 3, 2013
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ABOUT THE COMPANY AND THIS NEWSLETTERFarriers Greeting Cards was started by Gina Keesling in 1986 (in a very small way) to provide helpful promotional materials for farrier husband Rob. Along the way we became HoofPrints.com, too, adding a selection of fun horse and dog products geared toward women of a certain age. This newsletter is emailed to subscribers a few times a month, depending on how often I have something to share. Watch for special sales, interesting stories, uplifting quotes and more.
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I had this one rattling around in my head for years - It took a long time to sort out how I wanted to word it - in a way that reflects my hopes and dreams for my interactions with horses these days. It's not about perfecting a certain movement, or winning a ribbon, or beating a time. These days it's more about just getting out there and enjoying the simple things. A Horsewoman's Prayer is printed on parchment, double matted in a fancy mat with a brass Epona Medallion inset in the corner. The frame is an antique horseshoe patttern and it has a sawtooth hanger ont the back for hanging. You can order the framed verse here. Here's what wikipedia says about Epona: "In Gallo-Roman religion, Epona was a protector of horses, donkeys, and mules. She was particularly a goddess of fertility, as shown by her attributes of a patera, cornucopia, ears of grain and the presence of foals in some sculptures suggested that the goddess and her horses were leaders of the soul in the after-life ride, with parallels in Rhiannon of the Mabinogion."Epona is celebrated in Michigan each year;"On Mackinac Island, Michigan, Epona is celebrated each June with stable tours, a blessing of the animals and the Epona and Barkus Parade. Mackinac Island, Michigan does not permit any personal automobiles: the primary source of transportation remains the horse, so celebrating Epona has special significance on this island in the Upper Midwest."
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BOOKMARKS 50% OFF
The satin tassel bookmarks that are included FREE with each book are a big hit. We've had many folks buy them in multiples to give as gifts. They fit perfectly inside a card to include as a fun surprise. For a limited time, they're all on sale for just 99�!
To order click here
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Mother's Day Recommendation: A FATHER'S quest to heal his son? Why would I recommend a book that highlights on it's cover only the father's efforts? Read on and you will see.
The book THE HORSE BOY is one heck of an interesting book, and ended up later an equally interesting documentary film. Here's what the publisher says:
When his son Rowan was diagnosed with autism, Rupert Isaacson was devastated, afraid he might never be able to communicate with his child. But when Isaacson, a lifelong horseman, rode their neighbor's horse with Rowan, Rowan improved immeasurably. He was struck with a crazy idea: why not take Rowan to Mongolia, the one place in the world where horses and shamanic healing intersected? THE HORSE BOY is the dramatic and heartwarming story of that impossible adventure. In Mongolia, the family found undreamed of landscapes and people, unbearable setbacks, and advances beyond their wildest dreams. This is a deeply moving, truly one-of-a-kind story--of a family willing to go to the ends of the earth to help their son, and of a boy learning to connect with the world for the first time. Note from Gina - Here's what I wrote a couple years ago after I read the book: "This one will leave you laughing and crying at the same time. Your heart will ache as you read the accounts of this young couple trying to deal with their autistic son - as he gets older, larger and less controllable. (I won't tell you what "CODE BROWN" stands for - you'll have to read to find out - but you can imagine...) And the author's insightful reflection on his wacky scheme to heal his son's autism via Mongolian Shamans will inspire you - that there is nothing that can't be accomplished if one is willing to take risks - and have a sense of humor along the way. To read a good synopsis about shamans and what they do, go here." What I didn't have the nerve to mention then were some of the grittier events in the book that emphasize just how serious Rowan's parents were about this endeavor, and what a challenge it was for them along the way. The book was written by Rowan's father - author Rupert Isaacson, and subtitled "A Father's Quest to Heal His Son". But that does NOT mean that Rowan's mother did not have a very big role in the adventure. A tired mom at her wit's end, trying to juggle career and motherhood - she agreed to take the trip, even though it sounded like a far-fetched idea. Before they embarked on the journey, they met with renowned expert on autism Temple Grandin. Grandin's words to them were: "The worst thing you can do is nothing. All the experts agree on that, even if they can't agree on much else. Take your son to Mongolia if it seems to agree with him. Make your film. Add it to the archive of what we're learning. Come back and let us know what happened." And let us know, they did. Consider this excerpt:
"Then it was Kristin's turn to drink milk, say prayers, cast her milk as an offering to the west, crouch down for the antler thumps; both of us lined up to have vodka spat on us too.... Then a small bowl of vodka was proffered to Kristin, and Tulga (the translator) was suddenly listening intently as the shaman's assistant gabbled what was clearly a complicated set of instructions. Oddly, as he listened, I saw Tulga blush, cast a sidelong look at Kristin, blush again, and nod. Then, almost reluctantly, he turned to her and gave her the small, brimming bowl."Er... the shaman says that when you were pregnant, black energy entered your womb. You must take this vodka and cleanse the, um, parts where Rowan came down. The shaman says it is very important" Poor Kristin. Off she went to the river, Michel filming away. "Don't worry, I'll make sure nothing too personal ends up in frame," he said, grinning to himself. ... "And you had better Photoshop out my cellulite," I heard Kristin say as she and Michel marched out of earshot. At least her sense of humor hadn't failed her. Yet."and this one from Rupert:
"In perfect response to the rising anxiety, I'd woken in the small hours racked with pain, not just in my lip but in my whole face... I'd never let a cold sore go this far without antiviral drugs before. Now the virus, loosed to it's full potential for the first time, was making a playground of my face. ... My whole lower lip had cracked open, all the way, in one big red sore." So, here they are, this young couple with high hopes for helping their son, and wanting to share it with the world via film if it is a success... they pay someone to accompany them to film the journey. Kristin is ordered to clean her vagina with vodka, and Rupert ends up with an enormous sore on his lip that is impossible to conceal. These are just 2 of many, many "interesting" encounters the family experiences. They fall off horses, get kicked by horses, get sick, are whipped by shamans, and a host of other events that I am sure they did not expect. Without giving away the ending, I will say it is a good one. The film is very well done, and the questionable scenes are depicted in good taste. I recommend reading the book before watching the DVD, to get the full effect. Don't worry - it won't take long to read the book (even though it's 357 pages). Once you get started you won't be able to put it down. To order both, click here
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MOTHER'S DAY GIFT IDEA A Woman's Place is on A Horse!
What mom doesn't want to get out of the house and onto a horse?
This sparkly pink gift bag is sturdy, durable, and UNDER $5.00! It measures a handy 9 "x 4" x 12" (not counting the handles) When I posted a picture of it on HoofPrints Facebook page, a customer immediately chimed in: "I love this bag! It's just the right size for my lunch, or shoes + a big bottle of my favorite flavored water. And, since I carry a giant tote anyway, it takes up no room to have it folded and available when I need it, Plus -- it's pink; what more needs to be said?" ~Jenne You can see this, and a sweatshirt that matches, along with all our other Horsewoman products here.
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Here's another great gift idea for mom that's HALF PRICE! The 2013 Horse Savvy Day Planner
This is the best calendar and horse record keeping system I've seen. It's a nice, compact size (5 3/8" x 8" - spiral bound) packed full of ideas for keeping tabs on your horses' lives.
It's printed on high quality, heavy paper for continuous, daily use. And it's not all utilitarian - each week has a different picture on the left hand page; truly a celebration of the horse, every shape, size and color in every discipline imaginable. This calender will give you daily appreciation for the variety of equines and their jobs while it helps you keep track of your appointments. At the bottom of the opposing page is an inspirational quote, bit of wisdom, motivation, or training tip!
This year, the folks at Horse Savvy have added these nifty little STICKERS so you can place a colorful visual reminder on important dates. And they're bound right into the planner, so they can't fall out and get lost - they stay right at your fingertips at the very beginning so no fumbling for a sticker when you need one.
Regular price is $29.95. We've marked it down to $14.98 - and there are still 8 months left to use! - to order click here
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SPRING CLEANING
continues at HoofPrints
My efforts to clear the warehouse (and my house- house) of accumulated oddball products continues to gain momentum. I've written about it before. The point continues to be, sometimes the space becomes more valuable than the items that are occupying it. So this is where most places say... "our loss is your gain!" Well, check out this super-cheap stuff and BUY IT. And your gain will be my gain, too. Because I need that space on the shelf.
The Half Price Page is here - check this often as they're one-of-a-kind things that will sell quickly and be replaced with whatever else starts to get on my nerves. I am currently going through a large stash of sample books - so many wonderful titles, it's hard to choose just a handful for the catalog. And the rest have got to go! Only one of each available so act fast if you see something you like.
Our Closeouts Page is here - it features items that are being phased out - still lots of good deals to be had there, too.
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RECAP - From the last newsletter
Here's what we talked about last time:
Farrier Edition Newsletter hereCrazy Dog Stories & Dog Scrapbooks hereI'm Listening With A Broken Ear hereDon't Dump The Dog here
Bad Dog - A Love Story hereNew Home Page just for FARRIERS herePony Girl Sweat & Trapper Hat 50% OFF hereCrappy Products hereBUCK DVD HALF PRICE hereBeautiful Jim Key book a true story here
PAST NEWSLETTERS - See what you missed! Catch up on the news here
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LONG TALL LIST ~ for Horsewomen ~
Horsewoman's Long Tall List of Things to Do here
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COFFEE & DOG HAIR
I NEVER LEAVE HOME WITHOUT THEM16 oz Ceramic Travel Mug with leakproof lid only $16.95 here |
WHAT'S HALF PRICE? I'm Still Hot!
It' Just Comes In Flashes Now Bracelet here |
BELOW HALF PRICE!
"Hug" clay plaqueRegular price $14.50 now only $4.99 here |
A CRAPPY CLOCK
Time To Go To The Barn Clock here |
How to Handle Stress
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TURD SIGN
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SAME SH*T
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HALF PRICE!
Underwater DogsCalendar on sale here |
PROTECT THIS DOG
Pewter Medallions for DogsSize Large and Small here |
We have it! The old classic print FOUND
12x16 Print available here
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WHAT'S NEW? SALE on Spring T's
3 Springy Horsey T-shirts less than $14 each here! |
Collectable Horse Whispers Sculptures
Wish Upon A Horse, and more here |
IT'S BACK! Courage Mug
The manufacturer sold out of this mug this fall, and many of you were disappointed when you tried to order. We've since found a replacement that is even better. To order click here |
Message
We LOVE hearing from our customers. You can contact HoofPrints owner Gina Keesling via email at gina@hoofprints.com |
Find us on facebook
Be sure to LIKE our facebook page - it's where we announce special sales, breaking news and everything else we find interesting. To see it go here |
Our Current Catalog
Request your copy of HoofPrints Catalog by clicking here |
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ANOTHER GREAT MOTHER'S DAY GIFT IDEA!
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I featured the quote below in a newsletter last year - because Mother's Day was upcoming. The response was tremendous - from women who needed to read those words, or knew someone else who needed to read them. We located the publisher - so we could make the book available to our customers. WARNING! The book is not one bit horsey - no mention of equine anywhere. This sweet little hardcover book has a presentation plate in the front - makes a great gift. It's illustrated throughout in sepia-toned photos, and is an inspirational read that's not too heavy/deep. To order click here. Below is an excerpt:
The Invisible Woman: A Special Story for Mothers
"It started to happen gradually. One day I was walking my son Jake to school. I was holding his hand and we were about to cross the street when the crossing guard said to him, 'Who is that with you, young fella?' 'Nobody,' he shrugged. Nobody? The crossing guard and I laughed. My son is only 5, but as we crossed the street I thought, 'Oh my goodness, nobody?'
I would walk into a room and no one would notice. I would say something to my family - like 'Turn the TV down, please' - and nothing would happen. Nobody would get up, or even make a move for the remote. I would stand there for a minute, and then I would say again, a little louder, 'Would someone turn the TV down?' Nothing.
Just the other night my husband and I were out at a party. We'd been there for about three hours and I was ready to leave. I noticed he was talking to a friend from work. So I walked over, and when there was a break in the conversation, I whispered, 'I'm ready to go when you are.' He just kept right on talking.
That's when I started to put all the pieces together. I don't think he can see me. I don't think anyone can see me.
I'm invisible. It all began to make sense, the blank stares, the lack of response, the way one of the kids will walk into the room while I'm on the phone and ask to be taken to the store. Inside I'm thinking, 'Can't you see I'm on the phone?' Obviously not. No one can see if I'm on the phone, or cooking, or sweeping the floor, or even standing on my head in the corner, because no one can see me at all.
I'm invisible.
Some days I am only a pair of hands, nothing more: Can you fix this? Can you tie this? Can you open this?
Some days I'm not a pair of hands; I'm not even a human being. I'm a clock to ask, 'What time is it?' I'm a satellite guide to answer, 'What number is the Disney Channel?' I'm a car to order, 'Right around 5:30, please.' I was certain that these were the hands that once held books and the eyes that studied history and the mind that graduated summa cum laude - but now they had disappeared into the peanut butter, never to be seen again.
She's going... she's going... she's gone!
One night, a group of us were having dinner, celebrating the return of a friend from England Janice had just gotten back from a fabulous trip, and she was going on and on about the hotel she stayed in. I was sitting there, looking around at the others all put together so well. It was hard not to compare and feel sorry for myself as I looked down at my out-of-style dress; it was the only thing I could find that was clean. My unwashed hair was pulled up in a banana clip and I was afraid I could actually smell peanut butter in it. I was feeling pretty pathetic, when Janice turned to me with a beautifully wrapped package, and said, 'I brought you this.'
It was a book on the great cathedrals of Europe I wasn't exactly sure why she'd given it to me until I read her inscription: 'To Charlotte , with admiration for the greatness of what you are building when no one sees.'
In the days ahead I would read - no, devour - the book. And I would discover what would become for me, four life-changing truths, after which I could pattern my work: No one can say who built the great cathedrals - we have no record of their names. These builders gave their whole lives for a work they would never see finished. They made great sacrifices and expected no credit. The passion of their building was fueled by their faith that the eyes of God saw everything.
A legendary story in the book told of a rich man who came to visit the cathedral while it was being built, and he saw a workman carving a tiny bird on the inside of a beam. He was puzzled and asked the man, 'Why are you spending so much time carving that bird into a beam that will be covered by the roof? No one will ever see it.' And the workman replied, 'Because God sees.'
I closed the book, feeling the missing piece fall into place. It was almost as if I heard God whispering to me, 'I see you, Charlotte. I see the sacrifices you make every day, even when no one around you does. No act of kindness you've done, no sequin you've sewn on, no cupcake you've baked, is too small for me to notice and smile over. You are building a great cathedral, but you can't see right now what it will become.'
At times, my invisibility feels like an affliction. But it is not a disease that is erasing my life. It is the cure for the disease of my own self-centeredness. It is the antidote to my strong, stubborn pride. I keep the right perspective when I see myself as a great builder. As one of the people who show up at a job that they will never see finished, to work on something that their name will never be on. The writer of the book went so far as to say that no cathedrals could ever be built in our lifetime because there are so few people willing to sacrifice to that degree.
When I really think about it, I don't want my son to tell the friend he's bringing home from college for Thanksgiving, 'My mom gets up at 4 in the morning and bakes homemade pies, and then she hand bastes a turkey for three hours and presses all the linens for the table.'
That would mean I'd built a shrine or a monument to myself. I just want him to want to come home. And then, if there is anything more to say to his friend, to add, 'You're gonna love it there.'
As mothers, we are building great cathedrals. We cannot be seen if we're doing it right. And one day, it is very possible that the world will marvel, not only at what we have built, but at the beauty that has been added to the world by the sacrifices of invisible women."
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Viral marketing... it sounds bad, doesn't it? You can ask my husband - a frequent topic around here is that of forwarded emails - and the psychology behind them - just WHAT prompts people to decide; "I am going to send this to everyone I know!".
We receive a lot of them. Some are pretty good, and others are dumb. Dumb in a myriad of ways... Alarmist email rumors that have been around forever - that folks keep sending "just in case it's true" Pictures of someone's butt (or worse) - don't even get me started about the firecracker butt - but at least that one was timely when it showed up around July 4. Christian messages that are uplifting - until you get to the end and you're threatened "if you're not ashamed that you love Jesus, forward this - if you are, then delete." Pictures of cute puppies and kittens (awww)
I enjoy writing these newsletters - and sharing all this stuff with you all. But the fact is, it's also a way to help us stay connected with customers and sell products during the time between catalog mailings (which is only once a year) So I really, really like it when someone new stumbles upon the newsletter and is excited to "discover" our company and the products we offer.
In all my efforts to make the newsletter interesting and forward-worthy - it never occurred to me to JUST ASK you all to send it! Duh. Sometimes the obvious is elusive, I guess. So here goes - my request to ask you to forward our email newsletter to your horsey friends. All we ask is that you please be judicious and only send to folks who might be interested. Otherwise we are no better than the "firecracker butt". Click to get started. (please note - using this form does NOT subscribe anyone to our list - it is a one-time only forward)
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