June 2016
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Choosing Corporate Gift & Reward Merchandise

In previous newsletters, we talked about the advantages of working with an incentive manufacturer's representative, and why cash is NOT King in the world of corporate gifts & rewards. In May, we discussed the benefits of selling corporate Gifts & Rewards. This month, we'll discuss how to choose gifts for your clients, and provide some pointers when recommending gifts & reward merchandise to your client's for their programs.

It sounds pretty basic, but there are pitfalls involved in corporate gift giving:
  • Make sure you understand the client's rules regarding gifts from suppliers or vendors. If your client is not allowed to accept gifts and is put in the position of returning it to you, it's awkward on both sides.
  • Often, a gift of "nominal value" is allowed, but the guidelines as to what constitutes "nominal" can be vague.
  • Lavish or extravagant gifts are never appropriate
  • Don't get too personal. It's typically safe to choose or recommend something that can be used in a business or professional setting.
  • Avoid giving gifts of any value during a bidding process, even if a Holiday falls within that time period. There should be no perception of a gift given in exchange for consideration.
Whether your client is giving a promotional product, a name brand gift or incentive reward, remaining true to their brand is important. If your client is a luxury brand or high-end company for instance, every experience should be consistent with that brand, from the gift itself to the packaging & presentation.

Award Marketing Services can help you select just the right gift suggestions to present to your client, complete with descriptions, pricing and images in a presentation format. Contact us today for help with your next project!

Issue: 7
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