January, 2016

Welcome to our monthly eNewsletter! Look for this in your inbox every month for useful information you can share with your customers, new line/product info or other tips that you can use in your business. If there is a topic you'd like us to discuss, we'd love to hear from you!

Watch for our periodic eBlasts with product info & ideas!

Working with Reps

There is a lot of synergy between promotional products & incentives or name-brand gift & reward merchandise.

Our industry's recent study documenting end-User's merchandise-buying habits shows that a large majority are still going to retail and big box stores or discounters for their gift & reward merchandise.

If you are not regularly working with an incentive or corporate representative (like us, for instance!), you are leaving money on the table. Here are just a few of the ways reps can help you:

propose merchandise selections for you, based on your parameters (price point, category, country of origin, male- or female-oriented, etc.)
provide factory leads. We receive leads from our manufacturers; if we know the clients you're working with, we can shoot those leads over to you.
prepare presentations for you including images, descriptions and prices that are ready to take to your client, through Replink - the closest thing name-brand manufacturers have to ESP and SAGE.
provide pricing in your language. Many name-brand mfgs already produce coded price lists; Replink is working right now on a template that will allow for coded pricing in a presentation.
provide the latest up-to-date factory information on products, promotions and what's coming next. We are part of the manufacturer's sales force, attend their sales meetings and have inside info.
share corporate case histories and client stories from other markets and areas of the country. Why rely solely on our own experience when we can tap into the manufacturer's national experience as well?
accompany you on sales calls. As a representative of the manufacturer, we can often speak on behalf of the mfg to help you present the line and close the sale!

Many Distributors understand that they can call the rep when they have a customer service issue or need specific product information, but reps can provide so much more!

Call us for an appointment today to learn more about how we can be a resource as you increase your business this year!

Issue: 2

Happy New Year!

Wishing you a prosperous 2016!

Featured Product:

What better way to show appreciation to your clients than with a gift of Godiva chocolates on Valentines Day?! There is still time to order - call our office today!

Featured Product:

Environmentally conscious, connecting cultures through hand-crafted textiles. VisitAsianEye.com to learn more about this interesting company - and watch for our eBlast later this month featuring some of their beautiful products.

End-User Merchandise Study: Key Findings

$16 billion is being spent on incentive gift & reward merchandise by businesses with sales of $1mm and $50mm
We must speak in our customer's language: gifts & rewards vs "incentives"
Promotional Products Distributors are the logical path to capturing this business
Huge opportunity for Distributors to capture incremental business with current clients by expanding into name-brand gifts & reward merchandise

Award Marketing Services
908-534-5700