December, 2015
Welcome to the AMS eNewsletter!
 
Welcome to the inaugural issue of our monthly eNewsletter! Look for this in your inbox every month for useful information you can share with your customers, new line/product info or other tips that you can use in your business. If there is a topic you'd like us to discuss, we'd love to hear from you!

Watch for our periodic eBlasts with product info & ideas!
Cash isn't King!

If only you had a nickel for every time you heard your client say that!

In fact, studies from The Incentive Research Foundation consistently find that employees perform at higher levels for tangible incentives (like merchandise!). 

Here are just a few reasons why merchandise outperforms cash when motivating employees or providing incentives for customers or channel partners:
  • merchandise is never confused with compensation 
  • merchandise offers "trophy value" (gives the recipient something to show while they're telling about their accomplishment at work)
  • merchandise rewards are memorable (cash is often frittered away on gas or groceries)
  • brand-name merchandise can reinforce the company's or product's brand attributes 
  • merchandise rewards offer residual value (every time the recipient sees or uses the reward, they remember the accomplishment and why they received it)
  • merchandise offers tax advantages (cash is taxed as compensation; merchandise is taxed at "fair market value" to recipients, and at the actual price paid to companies)
  • merchandise offers budget flexibility (when budgets are reduced, it's difficult to hide a reduction in cash rewards; it's very possible to reduce budgets when necessary while still offering a meaningful merchandise reward)
See the side bar for additional information from The IRF studies. 

Contact us when you are looking for suggestions for your next merchandise program!
Super Sunday on the Beach!
Feb 5-8, 2016 in San Juan
Don't want to fight the Super Bowl crowds in San Francisco? Watch the Big Game on our Big Screen on the beach in Puerto Rico!
Package includes:
  • 4 nights/3 days accommodations 
  • Round trip air from within 48 states
  • All-inclusive meals & drinks on property
  • Beach party with refreshments on game day
This party from Corporate Sport Incentives is offered every year, so if you can't make it this February, contact us for information for 2017 and beyond!
Issue: 1
Happy Holidays!
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Wishing you health, happiness and prosperity in the coming year!

Featured Product:

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Introducing JCS Home Appliances!

We are pleased to be representing this great line of well-known home appliances.

You'll now be able to offer these terrific brands to your customers:
  • Crockpot 
  • Foodsaver
  • Sunbeam 
  • Mr. Coffee
  • HealthoMeter
  • Holmes 
  • Bionaire
  • Margaritaville

Visit us in Las Vegas!


 
Cash vs. Merchandise
  
A landmark study of incentive program participants from The IRF uncovered these findings:

-the experience is just as important as the reward (40-50% of the reward experience is about the presentation and professional development)

-people don't automatically prefer cash rewards (65-85% would select a non-cash reward in most circumstances)

-reward preferences are very unique (choices matter)

 

Award Marketing Services
908-534-5700

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