With the extra snowfall this week, even covering up palm trees on the Cote d'Azur, most ski areas are seeing excellent conditions for the approaching peak season Easter holiday period. With 6 weeks of the season still to go, the winter mood at MediaMountain HQ is far from over. This newsletter shows you how Audi and Uniqa aim to connect with the exclusive winter sports audience, we have an infographic on snowboarding, many interesting videos and we also slowly look ahead to the fast approaching summer season in the Alps! Also do not forget to check out the many amazing events taking place in the Alps the coming months, in case you still have some holidays left we can only advise you to go and ski!
- The MediaMountain team

Alpine Branding News

Audi aims to digitally visualize the world's ski slopes!

Slopedia by Audi aims to be a place with a video-file on every ski slope in the world, filmed by enthusiasts. Since it's still in a beta phase, content is still in its early stages, but we can see the potential if it gains more awareness, especially with the growing amount of helmet- and goggle camera's around. By investing into this online platform, Audi shows it's clear long term investment into connecting with the winter sports audience.

If you're interested in finding out what we can do for your brand to connect to this exclusive audience too, do not hesitate to contact your local MediaMountaineer.
Be among the first on Slopedia!

Product News

Summer in the European Alps

With 6 weeks of peak winter season + Easter remaining and with a touch of spring (and plenty of fresh snow for Easter) in the air, we’re looking forward already to a busy Summer season across the alps. During the summer months, the resorts transform themselves into a mix of both adrenaline filled and relaxed environments with some resorts offering even more diverse activities than during the winter. Our top European resorts still offer Summer skiing up on their glaciers which is an unforgettable experience, but in addition to skiing, the resorts offer biking fanatics the best landscape for mountain biking and road racing. Hiking, rock climbing, paragliding, swimming, water sports, golf and tennis are also high on the agenda for those active individuals and families who visit the mountains during the summer months. So if you’re looking to target an active and outgoing upmarket European consumer group over the summer months, contact your local sales mountaineer today for more information.

Resort Focus

La Plagne

La Plagne is nestled in the Savoie region of France and together with Les Arcs (since 2003) they form the giant Paradiski ski area. La Plagne alone has 225km’s of pistes and in 2012 clocked up 31 million rides on its ski lifts from a massive 2.9 million winter visitors. The resort is not only famous for its expansive skiing, it is also has the only Bobsleigh track in France, a 22 metre ice tower to ice climb (the only one of its type in Europe) and quality freestyle installations with an Olympic-sized half pipe that hosts international competitions. For active sponsorship opportunities of the resort and other media opportunities, contact your local sales MM mountaineer for more information.