Is Your Legal Directory Profile & Advertising Worth the Cost?
A directory listing is one of the most traditional ways to promote your services. It used to be that attorneys would be listed so that other attorneys could find them for referrals. Now that most directories have moved online, more and more consumers are using them to find the legal representation they need. Some of the biggest providers include FindLaw (a part of Westlaw) and Martindale Hubble. These are established companies that once produced only print directories and have since moved into the world of online attorney directories and marketing. Many of you have paid to appear in their listings and have hired these venerable firms to create and host your websites, and advertise your practice in their online directories.
But over time, many clients of these big companies become dissatisfied by the results they get for what they pay. If you're a FindLaw or Martindale Hubble client, you're most likely spending more than you need to for inferior results and missing out on other opportunities to help your business succeed. Read on to find out if your listing in the FindLaw or Martindale Hubble directory is worth the cost, and what some good alternatives are.
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