Legal Search Marketing
January/February 2013                        
Legal Marketing
Bardorf Legal Marketing
Local Internet Marketing for Attorneys & Law Firms
396 Washington Street, Suite 219
Wellesley, Massachusetts 02481
PH: 617 823 0303 |

Welcome to the latest issue of Legal Search Marketing, the newsletter for attorneys
looking for effective and affordable ways to market their services on the Internet.


Many attorneys use legal directories to advertise their services. FindLaw and Martindale Hubble are two of the most popular. But the bottom line is that these services can be expensive. Many FindLaw and Martindale Hubble clients spend well over $1,000 per month for their services. In a tight economy, attorneys simply can't afford to spend valuable resources on marketing solutions that may or may not deliver the results they need. Read this month's feature article to find out if your directory is worth the cost.

Ian M Bardorf 


Ian M. Bardorf  

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Feature Article


Is Your Legal Directory Profile & Advertising Worth the Cost?  

A directory listing is one of the most traditional ways to promote your services. It used to be that attorneys would be listed so that other attorneys could find them for referrals. Now that most directories have moved online, more and more consumers are using them to find the legal representation they need. Some of the biggest providers include FindLaw (a part of Westlaw) and Martindale Hubble. These are established companies that once produced only print directories and have since moved into the world of online attorney directories and marketing. Many of you have paid to appear in their listings and have hired these venerable firms to create and host your websites, and advertise your practice in their online directories.


But over time, many clients of these big companies become dissatisfied by the results they get for what they pay. If you're a FindLaw or Martindale Hubble client, you're most likely spending more than you need to for inferior results and missing out on other opportunities to help your business succeed. Read on to find out if your listing in the FindLaw or Martindale Hubble directory is worth the cost, and what some good alternatives are.


Read the complete article >> 
About Bardorf Legal Marketing 
Bardorf Legal marketing is a full-service online marketing agency that helps attorneys and law firms succeed in a changing world. Our team of Internet marketing professionals is dedicated to implementing the best approach for your specific area of expertise and location.

Call 617.823.0303 or email
for a free consultation.

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Previous Articles

Is FindLaw or Martindale Hubble Worth The Cost?


If you don't have a website or your website is simply a business card online without video, testimonials, articles, or Q&As, you may benefit from investing in these services for a year or two to jump start your marketing efforts. Then you should harvest your investment by transitioning your site to a more affordable option and invest the money you saved in even more marketing opportunities.


The point is that you don't have to pay just one company a premium rate year over year. Once you decide to take your Internet marketing to the next level, it's time to move on to an agency that's dedicated to your success.


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