Legal Search Marketing
November/December 2012                        
Legal Marketing
Bardorf Legal Marketing
Local Internet Marketing for Attorneys & Law Firms
396 Washington Street, Suite 219
Wellesley, Massachusetts 02481
PH: 617 823 0303 |

Welcome to the latest issue of Legal Search Marketing, the newsletter for attorneys looking for effective and affordable ways to market their services on the Internet.


As a current client of Bardorf Legal Marketing, we've already implemented for you a cool new feature from Google. It's called Google Authorship and it's a great way to raise your profile online and stand out from the competition. You may have already noticed that some search results in Google come with your profile photo next to them. This is a new tactic we use to reinforce your expertise and boost your visibility and reputation online. Most prospects and clients use Google when searching for an attorney -- making sure you are found and that your expertise shows is imperative. Read this month's feature article to find out more.

Ian M Bardorf    


Ian M. Bardorf  

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Feature Article


Google Authorship: Personalizing Your Online Image 

Just a few months ago the search engine giant Google launched a new feature called Google Authorship. Google Authorship lets you link any content you publish on a specific domain (such as to your Google+ profile.


This means that every time someone searches for your name or someone with your expertise, anything you have written with your byline (by Jack Smith, for example) will show up on the Google results page with your name and your photo. It will also include a link to a page with any other articles, blog posts, or even Q&As with your name on them!


For example, Googling "Greater Boston litigation attorneys" produces:


Appearing on the results page with a photo and byline adds credibility, which builds up your reputation as an authoritative source on the topics you cover. Plus, search results with profile images attract a higher click through rate than those that do not have an image. Remember, three out of four people seeking an attorney search online and almost 70% of all searchers use Google.


Why did Google introduce this new feature?

Read the compete article >> 

About Bardorf Legal Marketing 
Bardorf Legal marketing is a full-service online marketing agency that helps attorneys and law firms succeed in a changing world. Our team of Internet marketing professionals is dedicated to implementing the best approach for your specific area of expertise and location.

Call 617.823.0303 or email
for a free consultation.

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Previous Articles

Did You Know: Attorney Reviews Boost Business? 

Client reviews are one of the most valuable factors for building your business. Asking a happy client to write a few words about the quality of your work and the help you provided shows prospects that you are a knowledgeable, credible and trustworthy attorney. Ratings and reviews are the digital equivalent of "word of mouth" referrals and are critical for raising your profile online and helping you stand out from the competition. In fact, 70 percent of consumers say ratings are important to them. Read more >> 


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