New Year's is the traditional time for resolutions and
restarts, but I've always thought of September as the time to reassess. Maybe
it's all those years in school (followed by even more years working for an
academic organization), but the fall is when I review where I've been and where
I want to go. After a summer of rest and relaxation (well, at least a week or
two), it's time to rev up the engines and start moving full-steam ahead.
Our upcoming Education Day is focused on giving you the
tools you need to meet your goals as you move back into a full fall schedule.
Our Ask the Expert roundtables will include topics on social media, sustainable
meetings, international meetings, CVBs, and identifying leaders. We have two
concurrent sessions for you to choose from after the roundtables. Jessica Levin
will help you create a strategy for integrating social technology into all
aspects of your event, while Roger Rickard will raise your advocacy awareness
and teach you how to be a successful advocate for your meetings with policy
After lunch, we'll have our annual State of the Industry
panel-web cast LIVE! Featuring a slate of heavy hitters, including PCMA's very own Kati Quigley and Deborah Sexton, as well as
Mary MacGregor (BCD Meetings & Incentives), Gus Vonderheide (Hyatt Hotels),
and Monisa Cline (Continental Airlines). Moderated by master facilitator Gregg
Talley, this interactive discussion with live and virtual participation
promises an opportunity for all to explore the questions we're asking as we
tackle the current crop of challenges our industry faces.
Your NYPCMA board is excited about
this event and we hope you'll join us on September 10th!
Help us help you - contact us at firstname.lastname@example.org with your comments, and possibly even get involved -- let us know
if you can volunteer on a NYPCMA committee!
Associate Director, MLA Convention Programs
What the Old Spice Guy and Your Executive Presentation Have In Common
SpeakerSue by Sue Hershkowitz-Coore, CSP
haven't yet seen The Old Spice Guy commercial, do
yourself a favor. Stop reading
now and watch it. It's a brilliant (brilliant!)
presentation laced with benefits and emotion. It engages us not only because
The Old Spice Guy is quite pleasant to look at, but because it's
funny, crisp, clear and, um,
visually stimulating, too.
Now compare that advertisement with the last presentation you gave, or
Read More ....
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Get short, timely messages from SpeakerSue
on Twitter -- a rich source of instantly updated information.
It's easy to stay updated on an incredibly wide variety of topics. Join today
and follow @SpeakerSue.
No More Excuses ...
By Emily Nichols
Metropolitan Exposition Services, Inc.
When my alarm sounded at 4:30 the morning of June 8th, I must admit to
a certain lack of enthusiasm about attending the New York Chapter PCMA meeting
that necessitated the early wake up. Nor was I any more enthusiastic at 6:30 when I departed Philadelphia for
my two hour drive to Manhattan. The bold type "No More Excuses" on the cover of the handout for the
morning's presentation did not convince me my sleep deprivation was going to
be worth it. I began to envision a
generic professional development session long on sound bites and pithy "self
help" type advice and short on actual constructive content. Surprisingly, Sam Silverstein's No
More Excuses: The Five Accountabilities for Personal and Organizational Growth proved to be entirely worth the early morning wake up!
Find Out What Sam Had To Say ....
Chapter President Karin Bagnall, Sam Silverstein &
Speaker Sponsor Visit Baltimore Rep Anne Garvies
TO OUR EVENT SPONSORS ...
MEETING SPONSOR VENUE SPONSOR
Breaking Down Borders
The topics of borders seem
appropriate as we think of ways to include a higher percentage of our members
in our events.
Our chapter includes geographic
areas in upstate New York, northern New Jersey and southern Connecticut. This geographic area looks small on a
map; comparatively speaking to say the Southwest, Pacific chapter, or the
Those of us who
live in these areas know better!
We're trying something new at our
2010 September Education Day; we're offering a webinar so that our members in
non-Manhattan areas of our chapter can attend. Depending on its success, the 2011 Board of Directors is
investigating how to offer webinars in the future. Stay tuned for more on this...
Now we need something from
you. We'd like to feature your
stories. What's life like in your
area of our New York Chapter region? We'd like to get a sense of your region so we can continue to break down
borders and become less myopic. Planner or supplier, student or emeritus, we
want to hear from you ... 200 words or less. Feel free to contact Dawn D. Rockas, NYPCMA Immediate Past President
with your stories: email@example.com.
By Stuart L. Ruff, CGMP
Senior Meetings Planner
International Trademark Association (INTA)
for an Association means working with lean budgets, especially in the wake of
economic downturn. My employer graciously sends me to the PCMA Annual Meeting
each year, but there is not money in the budget to attend additional
conferences. The recipient of both PCMA and NYPCMA scholarships allowed me to
attend, for the first time ever, the Education Conference.
you haven't attended the Education Conference, take my advice and GO.
It is arguably one of the best conferences I have
ever attended, offering superior education and networking opportunities.
More than 3,000 meetings industry leaders will gather in Las Vegas for
four days of outstanding networking opportunities, leading education and
the latest innovations. In addition to 50+ sessions that address legal
issues, revenue streams, attendance building, professional development
and more, this conference will help you build strong relationships with
other meetings, convention, and exhibition leaders. More Information ...
SERVICE IN SYNC
6:00 - 8:30 pm
The Bowery Mission, Manhattan
Join in the annual tradition of NYPCMA's Network for the Needy®'s
ongoing mission of service
within our community by volunteering to work at The Bowery Mission
on Tuesday evening,
Mission has been serving the homeless community since the late 1800's, and you
can help by preparing and serving dinner, as well as in cleanup.
We have space for up to 10 people. You can sign-up
Service In Sync® (SIS) is a national PCMA program encouraging members
to come together and give back to their local communities on behalf of the
Our chapter's activities & community service projects are
always appreciated by the recipients and always worth the effort -- so please sign up early!
- Welcome to 17 new members that have joined NYPCMA in May-July 2010! They include planners and suppliers .... click
here to see Who's Who ...
NYPCMA offers opportunities for you to demonstrate your commitment
to the professionalism and development of the meetings and hospitality industry, as well as access to a targeted audience, to showcase your products
No sponsorship is considered too small and there are many ways to
co-partner with other suppliers, or even planners, to make your contribution go
There are still a few opportunities available for 2010: Meeting Sponsor for October 29 'Best In Class' program in NJ. For More Information Contact:
Rocco La Forgia
NYPCMA Sponsorship Committee Chair
Join PCMA's Official LinkedIn Group, become a fan on
Facebook, follow PCMA on Twitter, read Chairman John Folks' Blog
(un)Conventional, and view the latest photos and videos from PCMA events.
Join PCMA Social Media
Fun LeeDirector of ConferencesCardiovascular Research FoundationBy Leslie DiLeo, CMPFun Lee was born and
raised in New York City -- and is a self-confessed "foodie and wino."
When working with food and beverage, she feels very strongly that keeping
sustainability in mind is a must: "go local and go green," is a motto
that she likes to stick to. As a food lover, she wants "good,
tasty" options for her attendees, and stresses the value of engaging her
company's leadership in the actual food tasting process. At a recent tasting
at the Washington, DC convention center, she worked with the in-house caterer
to mix up the menu a little to include Asian options, tofu, lentils, eggplant
and vegetarian lasagna.
to green initiatives, Fun is like many experienced industry members in
reminding newer members that they are entering a strongly relationship-oriented
business. "Mentors have been very important in my career. You
build relationships in this business; younger people coming in don't always
understand that. I see it sometimes in the sales forces. It's not
just about the bottom line; repeat business is very important too."
spare time, Fun likes to "bend her passport back," and will be headed
to wine country in Chile for a relaxing and active vacation. She's a fan
of Mario Batali's restaurant LUPA, as well as the tasting menu at NOBU.
Is Social Media 2nd Nature 2 U?NYPCMA
is looking for a volunteer to develop our chapter's social media community and
relationship marketing efforts. This position is ideal for someone who is
interested in interactive marketing - identifying opportunities to drive traffic
and engagement through our social media platforms.
this role on our marketing/communications committee you will be managing and monitoring buzz in our social media
accounts - i.e. LinkedIN, Facebook, Twitter - and will oversee:
- Posting content and be highly
responsive to comments and feedback;
- Analyzing buzz to make
recommendations for action;
- Implementing chapter marketing
- Increasing the number of member
followers/fans to our accounts through community outreach &
- Connecting with and engaging members
to help us better understand what they want.
Experience with social media platforms such as Facebook and Twitter in a professional capacity is required.
President's Volunteer of the Quarter
Rocco LaForgia, CASE
Director of Sales Worldwide Accounts
Some people just have all the characteristics
you need in a volunteer -- personality, follow-through, contacts, sense of humor,
competence, experience, honesty -- did I mention personality? When talking about
Rocco La Forgia, that's always the first trait that comes up. But Rocco's more
than just a gregarious guy-he's actually got the skills you want in a
volunteer. Shoots straight, gets the job done -- oh, every once in a while he's
got a crazy idea that you shake your head over; but then, as your head is making
that side-to-side motion, you realize it's actually just what was needed and
your head starts nodding up and down. The live web cast of our industry panel
at education day was just such an idea. Rocco dreamed big and why not?
Hunkering down and playing it safe isn't ever the way Rocco's going to go. For
being willing to dream big and having the chops to go for it, Rocco La Forgia
is the volunteer of the quarter.
EDUCATION DAY DRAWING
your company to help others in need! During September's New York Area
Chapter Event we will be drawing chances to win items by donated suppliers and
vendors. If you are interested in donating a night's stay, getaway, spa
credit, travel tickets, or your company's service, please contact Michelle
James, CMP at firstname.lastname@example.org
for a commitment form.
NETWORK FOR THE NEEDY VOLUNTEERS
you are interested in joining the Network for the Needy committee, or if there is an organization close to your heart that you would like considered for
future donations, please contact Michelle James, CMP at email@example.com
Who Defines Irreplaceable?
by Leslie DiLeo, CMP
Two weeks into June, my boss
called me into his office. "Let's jump right into it," he said.
(After a short preface, he continued.) "As of July 1, the new fiscal year,
we are eliminating the position of Director of Conferences." Oh -- the
position that I had held for the the last three years. I wasn't shocked (and
said so), as the plan at the American Montessori Society was to move to one
conference per year in 2011. I felt sad, proud, thankfully calm, and grateful
for the chance I'd had to work with a cross-departmental team to plan and
execute 6 conferences. Back at my desk, I also felt a surprising sense of
relief: when change is in the air but not defined, the tension is hard to take.
Once the lightning strikes, you can assess the damage -- and your options.
PCMA New York Area Chapter's main purpose is to represent PCMA on a local level by offering quality educational seminars, along with the opportunity for members to contribute their time, knowledge, and experience through networking and committee involvement to further the professionalism of the meetings industry.
NYPCMA Communications / Newsletter Committee
Director, Marketing/Communications: Hannah Wai, CASE, Marriott International
Production Editor: Lynne Nordone, CMP, LAN Events
Copy Editor: Leslie DiLeo, CMP
Contributing Writers: Stacey Courtney, Modern Language Association
Leslie DiLeo, CMP
Emily Nichols, Metropolitan Exposition Services, Inc.
JOIN OUR EDITORIAL TEAM ...
Contribute an article and earn CMP application and re-certification points.
Contact Lynne Nordone at firstname.lastname@example.org.