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eNewsletter - 3rd Quarter 2010

2010 PCMA Education Conference
Montreal, Quebec · June 13-16
 
By Stuart L. Ruff, CGMP
Senior Meetings Planner
International Trademark Association (INTA)

Working for an Association means working with lean budgets, especially in the wake of economic downturn. My employer graciously sends me to the PCMA Annual Meeting each year, but there is not money in the budget to attend additional conferences. The recipient of both PCMA and NYPCMA scholarships allowed me to attend, for the first time ever, the Education Conference.
 
If you haven't attended the Education Conference, take my advice and GO. It is arguably one of the best conferences I have ever attended, offering superior education and networking opportunities. The smaller attendance (around 400) really allows you to be an active participant in all meeting sessions. I returned to New York feeling more passionate about my career and industry than I have felt in quite some time.
 
The Education Conference enforced my knowledge of social media technology and reminded me that I want (and need) to do whatever I can to further the Meeting Planning profession - it is indeed time to move the way meeting planners are perceived beyond logistics and into strategic meeting management practices.
 
PCMA used powerhouse speakers to keep the audience engaged and energized. With the exception of Jeff Corwin, I did not recognize the names of the other speakers and therefore did not expect much. Libby Gill is a very motivating speaker whose objective was to inspire excellence in the work place; she playfully reminded listeners to "Clarify the Vision, Simplify the Path, and Execute the Plan." She also reminded the leaders of our industry that "If you're leading and no one is following, maybe you're just taking a walk." (Ancient Proverb) Jamie Clark inspired attendees with a message to never stop or quit your pursuits of happiness and I was reminded that more often than not, "failures" in my life are simply learning opportunities. Scott Klososky, a powerful, engaging speaker with a grasp of technology and social media beyond my comprehension, had the room erupting in laughter, but also posed a call to action as most people realized that they have to be doing more with technology and social media just to keep pace with industry trends. Finally, Jeff Corwin flew to Montréal straight from the front lines of the oil spill crisis in the Gulf where he passionately told of his struggles to make the planet a better place for all living creatures, especially his daughter.
 
Montréal was the perfect location and proved to be a gracious wonderful host city. Aside from providing worthy learning and networking opportunities, participants were treated to a truly stunning Welcome Reception that featured sensuous acrobatics to tunes from Portishead, where more than one attendee breathed, "Oh là là!" The final evening party and dinner featured stunning lighting and a fun, interactive skit with the chef.
 
Next year's Education Conference is scheduled to be in Baltimore. I suggest that you try to convince your powers-that-be that is a worthy conference to attend and to budget accordingly. I hope to see you there!