Creating a connoisseur-worthy cup of coffee is almost an art form in itself. It requires consideration of several things, not simply which bag you buy. 

For example...   

1. Whole beans over ground. We always recommend grinding your Bay View Blend beans seconds before brewing. Whole beans maintain their flavor and aroma longer. Coffee grinders are available for less than $20 at stores like Target, and will typically last for years.  Use one teaspoon of freshly roasted beans per cup and adjust according to taste and strength.   
2. The perfect brewing temp for coffee is between 195 and 205 degrees Fahrenheit. If the water is too cool, the brew will be under-extracted and yield a very flat taste. Many drip coffee makers do not heat the water this hot, so remember this when deciding which type of coffee maker to purchase.  
3. Time is of the essence. Press pots and percolators have the longest brew time, the highest extraction levels, and, therefore, produce the best flavor that will be worth the wait.    
4. Use filtered water. Most restaurants and popular, high-end coffee houses ALWAYS filter their water. Chlorine content in non-filtered water will alter the flavor of your coffee dramatically.
5. To keep your coffee tasting freshly brewed, transfer it to a sealed pump pot or thermos as quickly as possible. Coffee left on the warming plate becomes bitter very quickly and, in our opinion, is best suited for stripping paint.