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IMPACT Virtual Services NewsletterSocial Media and Business News
August 2011
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Welcome to the monthly IMPACT Virtual Services Newsletter. 

We aim to provide you the most relevant and informative newsletter on Social Media and business trends. 

Have a suggestion or feedback? It is always welcome, and we want to hear from you! Connect with IMPACT!

Missed past issues of the Impact newsletter?  View social media tips, business news, and more in Impact's archived newsletters section here!
In this issue...
:: Google Places: What Can You Do To Stay Competitive?
:: Turbocharge Twitter
:: Connect with Impact
Part III: Google Place Search

What Can You Do to Stay Competitve?

 

helpful tips10 Guidelines to Optimize Your Google Place Listing 

 

Its now more important than ever for businesses (like you!) to claim your Google Place and complete your company profile.  One key step in this process is ensuring your website is well-optimized with relevant, localized content to ensure strong visibility.

 

 

Here are 10 things you can do to optimize your Google Place listing:
  1. Make sure you select relevant Place categories
  2. Use long and short tail keywords and avoid duplication
  3. Create customized fields and complete business descriptions using relevant keywords
  4. Integrate photos and videos into your listing
  5. Fill out every applicable field possible, including hours of operation, payment methods and your service area
  6. Use Google Places Posts to keep information current
  7. Encourage online customer reviews
  8. Respond to reviews through Google PlacesGoogle w/ Magnifying glass
  9. Make sure your Google Places flag is in the correct spot on the map
  10. Add coupons and experiment with Google Tags
Ready to get started on Google Place, but need some assistance? Contact IMPACT!

Continued from our June, 2011 & July, 2011 newsletters.

 

Article content provided by:  

Tom Kuhne, WSI Internet Marketing Consultant


Include Relevant Links
Time to Turbocharge Your Twitter Strategy

We all know that Twitter is everywhere, but even more important is that Twitter seems to have long term growth potential, high user engagement, demonstrated value and the ability to stay relevant...all of which are KEY when selecting a Social Media outlet to jump into and stick with.

By utilizing Twitter as a "click through factory", so to speak, you can quickly and easily spread a message (that includes a link to your website, another social network, promotion, etc.) and see a high level of click-thrus and participation with your message.  Some companies report anywhere from 30-80% twitter engagement in provided links.  As we all know, the more eyes we can get to see our message, the more customers we can potentially gain!

This week's twitter tip: 
Add Relevant Links & See the Results


Look out for more Twitter and Social Media quick tips in upcoming IMPACT newsletters.
ConnectConnect with IMPACT...

We welcome the chance to network with you!  Please connect with us online or in person if you are in the local area.


IMPACT Virtual Services offers a variety of services to meet your business' needs.  Our services are constantly evolving in order to better suit you and your business. 

Some of our core services include:

Virtual Assistants

Your success is a result of you being an expert in your core business, and now is the time for you to increase your profitability by leaving the things you don't excel at, the administrative tasks every business faces, to an assistant.  Read More >>
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Social Media: Strategy & Execution

90% of people search for businesses online. We integrate your social media marketing to improve your search engine optimization, making it easy for your customers to find you.  Read More >>

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Feel free to give us your suggestions, feedback, questions, etc., so that we can offer you the most informative, interesting newsletter possible!

Sincerely,

The IMPACT Team