|
|
| Impact Virtual Services Newsletter | Social Media and Business News
July 2011
| |
 Happy July! We hope the summer has been great for you, and you have been able to spend some time relaxing with family and friends, or have taken an exciting vacation! Whatever it takes to rejuvenate and get ready to kickstart the 2nd half of 2011! Here at Impact we are excited to celebrate our 5th anniversary! Many things have changed since opening our doors in 2006, and we have been incredibly blessed to work with such amazing clients all across the globe! To celebrate our continuing growth, we are offering 15% off all packages if a contract is signed in the month of July. Be sure to check out our 15% off coupon at the bottom of this newsletter to take advantage of our anniversary deal! Each month, we aim to provide you the most relevant and informative newsletter on Social Media and business trends. Have a suggestion or feedback? It is always welcome, and we want to hear from you! Connect with Impact! |
| |
|
Part II: Google Place Search
What Does Google's Place Search Mean for You and Your Business?
A Web Presence is a Must and Credibility Matters
Google's launch of their "Place Search" feature is another step toward becoming an online equivalent of the Yellow Pages. This means an optimized web presence is a "must" for businesses if they want to attract local customers online. Unless businesses have engaged in long-term SEO (search engine optimization) best practices across all fronts, they will likely be impacted by this change.
A prime example is the new google places map that is fixed at the top of the right column. This draws users' attention away from pay-per-click ads and general optimized content, and to local search results, even as user's scroll down the page.
Online reviews also have new prominence, with ratings and reviews appearing alongside listings making online brand credibility and brand reputation management critical for turning leads into customers and driving traffic to your website.
Early testing indicates that listings from third party directories are also being pushed further down in Google's results pages. What is being put on top is listings of companies who have combined a solid web page, with their Places listing and customer reviews, providing the all around best and most targeted information for the searching user.
These new adjustments are a real game changer as far as local search is concerned.
Continued from our June, 2011 newsletter.
Check out Impact's August e-newsletter for Part III. Article content provided by: Tom Kuhne, WSI Internet Marketing Consultant |
|
|
|
Personal Networking
Looking for New Networking Opportunities?
Think about personal networking to build your professional network and web traffic.
Everyone knows Facebook, Twitter, LinkedIn, but those are just the leaders of the social networking pack. When it comes to building connections to drive traffic, exposure and conversion, there are hundreds of options.
Social sites are consistently being added to Google's realtime search results, which is key for your activity getting picked up and brought to relevant searchers.
Many of these sites and other personal networking sites will be unfamiliar to the masses. But not for long.
It is estimated that "personal networking" generates more than 150 million unique visitors per month, 100 billion page views, and 5 billion overall visits. The time spent on these sites is also drastically climbing, with a 6% increase from March to April 2011.*
The use and definition of "personal networking" will vary from person to person and business to business based on many factors, but it is a hard category to overlook in the world of online exposure.
Here are some recommendations on sites with the highest potential: **
- Pulse.Yahoo.com
- Wikia.com
- Tagged.com
- Yuku.com
References:
* Compete.com
** Website Magazine
|
| |
 Connect with Impact...
We welcome the chance to network with you! Please connect with us online or in person if you are in the local area.
|
| |
|
|
Social Media: Strategy & Execution90% of people search for businesses online. We integrate your social media marketing to improve your search engine optimization, making it easy for your customers to find you. Read More >>
----------------------------------------------------------------------------------------------------------------- Feel free to give us your suggestions, feedback, questions, etc., so that we can offer you the most informative, interesting newsletter possible!
Sincerely,
The Impact Team
|
| |
|
|
|
| |
| Save 15% |
In celebration of our 5th anniversary of business we are offering a 15% discount to all new clients who sign a contract with us by July 31, 2011. Simply mention this offer when you contact Impact! And don't forget...we offer a $50 referral incentive if you refer a client any time of the year! Be sure to refer someone or take advantage of this offer yourself and experience the benefits of working with virtual assistants and social media experts!!
| Offer Expires: July 31, 2011
|
|
|
|
