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| Impact Virtual Services Newsletter | Social Media and Business News
June 2011
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Welcome to the monthly Impact Virtual Services Newsletter. We aim to provide you the most relevant and informative newsletter on Social Media and business trends. Have a suggestion or feedback? It is always welcome, and we want to hear from you! Connect with Impact! |
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QR Codes
What are they? How can they help me? Have you heard the new buzz around "QR Codes"? Wondering what they are? Wondering how they can help you and your business? Here is some information to get you started.
What does "QR" mean? QR is short for Quick Response, e.g. they can be read "quickly" and provide an instant "response".
How are QR Codes used? They are most often seen on advertisements, web sites, business cards, and other printed/electronic promotional materials.
How are QR Codes read? They are read by many devices,
including smart cell phones (phones, other phones that allow applications and have cameras) with the use of a multitude of specifically developed applications.
What can you do with a QR Code? It can direct you to a website, provide someone's or something's contact information, give you directions, provide a coupon and many other data driven tasks. They are more powerful than a standard barcode in that they store much more and different types of data (url links, geo coordinates, text, etc.).
How can they benefit me and my business? Instead of manually requiring that a new contact, lead or potential business source type, input or physically utilize your contact and business information, you can simply provide them a QR code and it will do the work for them.
Here are some great ways to get started....
#1 - Offer Coupons If they scan a code you provide, they are at the very least interested in learning more. Why not provide them a coupon for use.
#2 - Metrics It can be frustrating to use non-web or interactive mediums as you can't always track their effectiveness. Utilize various QR codes on different medias and start to target and segment your audience. Integrate print and web campaigns and measure their success.
#3 - Drive Traffic Drive traffic to a new product, your Facebook page, or some other useful content in a very compact medium.
Want to learn more? Get Started? Impact is now offering QR code services including creation ofthe code and landing pages plus analytics and measurement. Ask Impact!
Be sure to use our  | | Scan for Impact Discount! |
coupon located at the bottom of this newsletter to receive 20% off QR Code services during the month of June!
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Google Introduces...Part 1
"Place Search" Changing Local Searches
Google recently switched up it's local search features by introducing "Place Search", a new kind of local search that organizes information around specific locations making it easier for users to compare places and decide where to go.
If you've conducted a local search within the past month or two, you will have noticed a number of changes to the results page, including the following:
- Elimination of the 7-Pack Google Map listing
- Ranking algorithm for local listings has been updated Google Places pages have greater visibility
- Local results with more information (ie: 3rd party review sites)
- Information is grouped to make it easier to digest and compare
- New link for "Places" in the left-hand panel of the search results page so you can switch to these results whenever you want
- Google map now on the right side above the paid search listings, which scrolls as you scroll down the page
Google is building in web intelligence! A Google Place Search result will begin appearing automatically on Google when they predict you're looking for local information. Their goal is make it faster and easier for searchers to find the local information they are looking for that will ultimately help them decide where they want to go. Check out Impact's July and August e-newsletter for follow up articles. Article provided by: Tom Kuhne, WSI Internet Marketing Consultant |
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 Connect with Impact...
We welcome the chance to network with you! Please connect with us online or in person if you are in the local area.
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Social Media: Strategy & Execution90% of people search for businesses online. We integrate your social media marketing to improve your search engine optimization, making it easy for your customers to find you. Read More >>
----------------------------------------------------------------------------------------------------------------- Feel free to give us your suggestions, feedback, questions, etc., so that we can offer you the most informative, interesting newsletter possible!
Sincerely,
The Impact Team
***EARN AN EASY $50! WE OFFER A REFERRAL INCENTIVE PROGRAM... REFER ANY BUSINESS TO IMPACT AND IF THEY SIGN A CONTRACT, YOU RECEIVE A $50 VISA GIFT CARD!!*** |
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| Save 20% |
| | Scan for Impact Discount! |
Put QR codes to work for you! If you sign up for a QR code package any time in the month of June, receive 20% off the package price! Contact Impact for details!
| Offer Expires: June 30, 2011
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