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Greetings!
 If you have a moment during these last quiet days of summer, type "marketing communications providence" -- or some variation thereof -- into Google. The first firm you'll see is ... New Harbor Group. While I'm not privy to Google's search algorithm, I have some thoughts on how we were able to make this happen, based on similar results for other clients in their respective fields.
While the top spot on Google can be a fluid thing, it's always good for a company or organization to be at the top of the first page view. I'd be glad to discuss how we can work on making this happen for you.
Best,
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 | Blog Wisdom
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 Two recent posts on the New Harbor blog have seen a lot of web traffic:
- These days, every organization should have a newsletter (like this one). But in 2010, that newsletter should be published and delivered electronically (again, like this one). Here's why.
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Talking About a Crisis
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I had a chance to speak with WPRO's Steve Klamkin Saturday morning about a recent New York Times story highlighting the communications misadventures of BP, Toyota and Goldman Sachs. I told Steve that in a crisis, expecting a "good" story may be unrealistic. The available options are usually a "bad" story and a "worse" story - and that in the immediate term, it's best to strive for the merely "bad." Here are my adjusted definitions for times of crisis.
- Good story: In a crisis, the best story is almost always no story at all.
- Bad story: An unflattering, one-day story that strikes a glancing blow but is forgotten by the broader public within days.
- Worse story: A story that lasts for more than a day, and/or does real damage to your brand. In a surprisingly high number of cases, a "bad" story is made "worse" by a flawed communications strategy and/or poor execution.
But here's the Good News: There are remedies for the "worse" story, assuming a willingness to commit the time and resources it will take to repair the damage.
You can listen to the interview here.
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Nice Ink!
|  Local Scout Mason Kingsbury went to the National Scout Jamboree and did what Scouts are trained to do: He saved someone's life. In this case, the life of a fellow Scout. Read the story here - it's a great one.
- The momentum at Quonset continues, with Ford Motor Company sending at least 25,000 vehicles - and maybe as many as 75,000 -- to the Port of Davisville to be distributed throughout the Northeast. Hiring for new jobs has already begun. Check out the coverage here and here.
 George Loftus, the CEO of OSHEAN, a local non-profit that provides broadband and innovative technology tools to other non-profits, gave an interview about the mission of the group on the occasion of its 10-year anniversary. Read the Providence Business News' Five Questions with George Loftus here.
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New Clients |
We recently signed two new crisis communications clients - which of course we can't talk about - but here's an introduction to some new PR clients as well.
 We're proud to have been hired by the R.I. Public Expenditure Council (RIPEC), the state's "go to" voice on budget questions and public policy. We'll be working with the group on its overall communications effort, and help spread the word about its 67th Annual Dinner on October 4th, to be keynoted by Federal Reserve Chairman Ben Bernanke.
Davisville's Mill Creek Marine will be open for business on Allens Harbor in a few months as Rhode Island's first ever "dry stack" marina. What's that? Dry stack is basically a parking garage for boats. It's easier and cheaper than keeping a boat at a conventional marina. Maintenance is a lot easier, too, with your boat in the water only when you're on it. The marina itself also takes up a lot less space in the water, when the boats are kept inside.
Want to go out on the Bay in 2011? Call ahead and Mill Creek will have your boat waiting for you at the dock ready to go. When you return, just tie your boat to the dock and they'll take care of the rest. Pretty convenient.
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