As
an innovator of Mobile Enabled Business Solutions, Touchwork is committed to
keeping you in touch with some of the latest thinking in this space.
We trust you find these articles interesting and
informative and look forward to discussing how our mobile solutions can be of benefit to your organization.
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Mobile Messaging
Unlikely mates? Mobile messaging and social networks
 posted by William Dudley
Over the past year, there has been speculation in the press and from
various industry and financial analysts that today's popular social
networks could begin to cannibalize SMS traffic and ultimately
revenues. The real fact is that SMS and messaging revenues and social
networks can and do actually complement each other.
Full article |
Marketing
Americans want brands that perform. But don't get too friendly
posted by eMarketer
US consumers are most interested in brands that keep them up to date and
improve their knowledge. And they do not want brands to act like their friends.
Full article |
Web 2.0 Social Networks
Study: 54% of companies ban Facebook, Twitter at work
 posted by Sharon Gaudin
Some allow limited use of social networks on the job, but most now ban them outright. According to a study commissioned by Robert Half Technology, an IT
staffing firm, 54% of U.S. companies say that they have banned workers
from using social networking sites like Twitter, Facebook, LinkedIn and
MySpace while on the job.
The study, released today, also found that
19% of companies allow social networking use only for business
purposes, while 16% allow limited personal use.Full article |
Customer Experience
A customer loyalty fable
posted by The Cicerone Group
There is a charming little bedtime story that is popular among corporate managers. It goes like this . . . A customer was lost in the woods. As he stumbled around trying to find a way out, he came upon various stores and businesses. "Can you help me?" he asked as he approached each one."Forget it, pal," they said. "You're on your own."Full article |
Airport Technologies
Manchester Airport Group goes mobile with paperless retail audits
Touchwork's cellphone enabled operational compliance solution -
AERO DAQ is transforming the way Manchester Airport Group (MAG) monitors their retail
store's adherence to service level agreements. In the past Manchester Airport
Group used a traditional paper based solution to facilitate its retail audit process. Now
with the new mobile system developed by Touchwork, they're able to gather the
information using a cellphone, thereby eliminating the need for paper based
forms and multiple data capture. Full article
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Restaurants & Hospitality
South African National Parks benefiting from innovative cellphone enabled restaurant feedback solution
South
African National Parks, which includes the internationally  renowned Kruger
National Park, is seeing the benefits from its innovative Customer Experience
Measurement solution. Touchwork's ESP 360, a cellphone based customer insight solution
has been providing invaluable customer feedback from the 20 restaurants
throughout the SANParks group. Restaurant managers and SANParks Head Office staff
are now able to measure and manage how well they're performing in the different
restaurants and respond to instances of dissatisfied customer service in
real-time.
Full article
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Trade Shows & Conferences
Press Release: Twitter application showcased for trade show & conference organizers at MTO Summit 2009
 San
Diego, CA : Touchwork launched their new Twitter application,
MESSAGE2TWEET (M2T) at the recent MTO Summit held in San Francisco. M2T is part of a comprehensive messaging platform for trade shows and conferences called MESSAGE4EVENTS.
The focus of the MTO Summit was to educate event industry
professionals about the latest trends and developments in event
innovations, a perfect opportunity to showcase the new product.Full press release |
