Contact
Johann Leitner CEO, Touchwork, USA
Tel: +1 858 435-0722
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| TOUCHWORK SHOWCASES TWITTER APPLICATION FOR CONFERENCE AND TRADESHOW ORGANIZERS AT THE MTO SUMMIT IN SAN FRANCISCO |
San Diego, CA - October 21, 2009: Touchwork, a leading developer of mobile enabled business solutions is launching a Twitter application, MESSAGE2TWEET (M2T), at the MTO Summit to be held in San Francisco from October 21-22. The focus of the MTO Summit is to educate event industry professionals about the latest trends and developments in event innovations.
"Our M4E smart messaging solutions enable event organizers to easily interact with delegates and visitors during a conference or show in a low cost automated manner," stated Johann Leitner, CEO, Touchwork, USA. "Message2Tweet is the latest addition - it helps show organizers to manage all their Twitter interactions from the same interface as all other communications."
Social media platforms, especially Twitter, facilitate the sharing of information and delegate interaction and help organizers promote their event and attract additional attendees. Message2Tweet provides organizers with a powerful tool to send Tweets immediately or schedule them to be sent at specified dates and times. These can be reminders to attend specific sessions, important updates and announcements. As these messages can be set-up prior to the start of an event, it takes the pressure off organizers having to do this during the event. M2T also lets organizers search for event related topics, follow relevant sources and attract new attendees. It enables all event related tweets to be monitored using the event hash-tag or other identifier, and displays these on screens together with poll results and other event information.
"One of the major benefits of the Message4Events solutions are that they enhance the experience for all participants by enabling immediate interaction," adds Johann Leitner. "Event organizers can generate revenue by getting the service sponsored in return for including a short sponsor message with each message sent. This is a great way for sponsors to get brand visibility directly onto delegate cell phones."
About Message4Events (M4E)
The Message4Events solutions comprise the following mobile applications:
- Message2All - send updates, announcements & news flashes to delegate cell phones
- Message2Poll - conduct polls and obtain real time feedback about industry or event issues
- Message2Tweet - schedule and send tweets and attract new attendees
- Message2Meet - facilitate on-site networking without publishing contact information
- Message2Screen - view poll results and delegate comments on monitors in real time
- Message2Lead - generate and track leads for exhibitors
- Message2Hunt - drive traffic to participating booths via a fun "mobile treasure hunt"
Message4Events is a fully hosted Software as a Service (SaaS) system that is integrated with all major USA and Canadian wireless operators.
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About Touchwork
Touchwork was established in 2003 with a primary focus on developing interactive communication and marketing solutions utilising the mobile channel. With over three billion cellphone subscribers worldwide, the mobile channel presents great opportunities for businesses and brand owners to engage and interact with their customers and consumers anywhere, anytime.
We offer a range of business solutions to enable this, including customer experience and insight measurement/workflow tools, compliance auditing tools and an instant messaging and communication platform for trade shows and conferences.
Touchwork has offices in South Africa, USA and Europe to support international operations.
For more on Touchwork visit www.touchwork.com
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