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By the Numbers
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6
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The number of hours a CEO spends working alone.
They spend 18 hours in meetings, five breaking bread with colleagues or customers, four on the phone, and the rest on travel, email, and other miscellaneous things.
Where's the Boss?
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WEBINAR
Developing the Hybrid PR Professional
Tomorrow
February 23
11:00 a.m. CT
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There is a new kid on the block and it's called the hybrid PR professional.
This is the person who works with marketing, advertising, digital creation, PR, communication, and brand building.
They also collaborate with other departments, including legal, customer service, and R&D.
In this webinar, Deirdre Breakenridge discusses the eight new strategic practices for the hybrid PR professional.
She also shows you the career path, what types of things to measure, and how to effectively integrate traditional and new marketing and communication.
This is for those of you who run an agency, run communication or marketing teams, work on the corporate side, or work for an agency.
To learn more about what you'll gain during the webinar, read Gini's blog post about it by clicking here.
Register now!
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what you see, sign up today! |
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Keeping It Fresh: Shareable Content
Content development, or business storytelling, is one of the hardest things for companies to do. When we're in the middle of it, we have a hard time seeing the forest for the trees. While we always recommend repurposing content you already have to make it social, sometimes you need a few additional items.
Following are 10 things that you can write, which encourage people to share your content. - The Manifesto. Just like Jerry Maguire you, too, can have a manifesto. But make it business-related and tie it in to the vision.
- The Pop Culture Tie-In. Does your business compare to the Kardashians or can you talk about lessons we can take away from Linsanity?
- The Debate. People are drawn to people who think like they do. Which isn't so great when developing content because you're preaching to the choir. Invite someone in to debate the other side of things with you.
- The Good. Take a case study within your industry and talk about all the right things the company did.
- The Bad. Just like the good, do the same, but talk about what they could have done differently. Some good examples include Susan G. Komen and Carnival Cruise Lines.
- The Ugly. People love a good train wreck. If you can develop content around something highly sensitive, it definitely will be shared.
- The Lists. Just like this - create a list. People love lists. And use the number in your headline.
- Freebies. Give away white papers or case studies or podcasts or eBooks or newsletters or videos or webinars. Give away products or provide coupons.
- Ranked Lists. Are there companies, producers, influencers, journalists, or bloggers in your industry you admire? Create a list on what makes them special.
- The Something of the Year. Just like People does their Sexiest Man Alive, you can create a something of the year. Or the week. Or the month.
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Quick Tip: Facebook Timeline for Business Pages
The rumors are circling and we have one more week to find out if they're true...the Facebook timeline is said to be coming for business pages.
The timeline for personal pages is equated to being able to personalize rooms in your house. But, for business pages, it's as if you're customizing a customer's experience as soon as they walk into your store.
Timeline provides us a way to tell stories through images. The cover images can change in order to tell a story or to provide a history. You will be able to put a face on your brand - a human face or just a very visual one.
It also will allow you to communicate with the world instead of just those who "like" you through the subscription and opening up the private social network to anyone who searches for your business, products, services, industry, or competitors online.
Check out what McDonald's and Coke have already drafted.
 
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Social Media World Forum
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If so, you save 15 percent on admission. Just enter SPIN15 in the code section while checking out.
SMWF Europe 2012 is for networking, engagement, and lots of social media debate around the latest tools, technologies, platforms, and emerging trends within social media marketing.
With more than 4,000 attendees last year, the show has grown to become one of the leading shows in its field, hosting a variety of free to attend workshops and conferences for marketers, PR professionals, brands, agencies, and small business owners.
Track subject areas cover building your social media marketing strategy, social shopping, location based marketing, B2B social media marketing, social CRM, social TV, mobile social media, social search, social gaming, virtual currencies, customer insight, and the latest in Twitter and Facebook marketing.
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It'll be published in May!
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Digital Marketing In Practice
Gini is an entrepreneur blogger for Crain's Chicago Business, where you can find her every Friday. Read her latest article, "Get Your Staff to Take the Social Media Plunge."
You can also find her blogging at:
- EventBrite, where she debates, with Paul Sutton, the pros and cons of Google+.
- Escaping Mediocrity, where she discusses the secret sauce for building a fiercely loyal community.
- Blue Kite Marketing, where she answers questions about entrepreneurship, social media, marketing, and having clones to get it all done.
- Crain's, where she writes an OpEd about Mormons as leaders.
We are on the road speaking at industry conferences and CEO groups, hosting workshops, and doing digital marketing consulting. If you'd like to have us visit you, please contact Patti Knight at 312 787-7249 or pknight@armentdietrich.com.
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