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By the Numbers
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When CEOs are suffering from personal problems, support from family and friends is 53-79% weaker than the support of other leaders.
My Brother's Keeper?
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WEBINAR
2012 PR and Marketing Trends
December 8, 2011
11:00 a.m. CT
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Our trends webinar was a hit last year and we are doing it again!
Our very own
Gini Dietrich will host this discussion on the eight trends (plus one) in technology, marketing, public relations, and leadership.
The "plus one" comes from the Spin Sucks readers.
Gini is going show you how you can apply them to your business and your career now.
We hope you'll join us for this lively and interactive one-hour session.
To register ($50), click here.
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Keeping It Fresh: Pinterest
Either you're already addicted to Pinterest or you know someone (your wife...cough cough) who is.
Simply put, it's an online scrapbook. You find images you like online and then "pin" them to your Pinterest boards.
People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.
So what does this have to do with my business, you ask? Well, take a look at what Samuel Gordon Jewelers in Oklahoma City is doing.
They're having a "Pin to Win" contest. All you have to do is visit their website, find jewelry you like, and then click "pin" on the right-hand side of every page. The more you pin, the more entries you have in the contest.
Granted, this really is applicable only to businesses that have a very visual product to sell and we don't see B2B applications for it (yet), but it's definitely something to watch.
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Quick Tips: Trends
The webinar you see over there <---- is all about how to take the theory of our nine PR and marketing trends and applying them to your business plan for 2012.
The trends you'll learn more about, in order to determine if they should be a priority for you, are:
- Reporting to all stakeholders. All activity you do, online and off, will soon be reported to all stakeholders (customers, investors, employees, etc.), no matter if you're publicly traded or not.
- Social TV convergence. If iTV is any indication, you soon will be able to cancel your cable bill. And the TV advertising of old will no longer need DVR because it won't exist.
- Integration of all disciplines. The silos are dead. Long live integration of online, offline, social, and mobile. It's time to stop reacting to every shiny new penny and putting a strategic plan into place.
- Results. It seems silly to include this one, but too many PR and marketing pros still are measuring the wrong things. 2012 is the year to measure these efforts directly to profits.
- Email marketing. Email is not dead. In fact, it just celebrated its 40th birthday. We see a big shift back to some of the basics that work.
- Social commerce. Buy on Facebook. Buy using your phone. Buy through an app. No longer will you carry a wallet and credit cards. Soon you will buy, based on what your online friends recommend using only your phone.
- New social networks. Such as Pinterest, described above.
- Print to tablet. You may be a tactile person, but you're not the norm. Print is switching to tablet at an increasingly rapid pace.
- Social proof. The importance and integration of social proof becomes stronger in helping to define relevance, content matchmaking and discerning quality of information and sources. It becomes a social currency for share-ability, find-ability and credibility.
To learn more, you can visit the Spin Sucks blog post (free) of the same name.
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Happy Holidays!
No matter which holiday you celebrate this month, we want to wish you very happy times with your family, friends, and loved ones!
We'll be across the country skiing, shopping, drinking wine, visiting family, reading, writing, and saving lost animals.
From our family to yours...happy holidays!
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Digital Marketing In Practice
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