By the Numbers
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Companies that contact prospects within an hour of receiving online queries are seven times as likely to have a meaningful conversation than if it takes longer
The Short Life of Online Sales
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QR Code Contest: Enter to Win A Free Webinar Seat On Thursday
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WEBINAR
BUILDING AN ONLINE COMMUNITY
April 21, 2011
11:00 a.m. CT
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You've already created a presence on the social media channels.
More than likely, you have a blog, you're on Twitter, and Facebook.
You understand the fundamentals of interacting online and you appreciate the importance of it.
Are you ready to take it to the next level?
This is an advanced level webinar and for those of you who are ready to spend some significant time building your community.
To register ($50), click here.
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If you got this message from a friend and like
what you see, sign up today! |
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Keeping It Fresh: Royal Wedding Mania
Amercians are crazy about the upcoming royal wedding, with news about it every, single day on The Today Show, Good Morning America, and more.
As proof, T-Mobile did a most excellent spoof of the 2009 viral video from Jill and Kevin's wedding entrance dance.
They went all out; even hiring look-alike actors. It's worth a watch.
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The T-Mobile Royal Wedding
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Quick Tips: Business Success Using Yelp
Shane Bryant, founder and owner of HVAC service company Smart Air in Austin, Texas, didn't seek referral business through Yelp - it found him.
A scant two years since Shane launched his company and the first five-star reviews started appearing on the local business ratings and reviews site, more than 70 percent of the Smart Air leads are directly attributable to Yelp, and the company has grown from two employees to eight.
Shane, through our friend Jay Pinkert, shares his five tips for having business success on Yelp...or any other location-based website.
- Focus on providing an exceptional customer experience, and the reviews will take care of themselves.
- Don't try to game the system. Unlike other local ratings and reviews sites, Yelp's system filters reviews based on factors like previous site participation. Filtered reviews are still available for viewing, but they don't appear on the main reviews page, and the corresponding ratings are not included in the overall calculation.
- Invest in training. The customer experience should be the same whether the owner is on site or not.
- Monitor and learn from your competitors' reviews.
- Share your Yelp success stories when speaking with customers. It can lead to interesting new opportunities.
If you have a brick and mortar store or provide a service that your customers can review through Yelp, Angie's List, Open Table, Zagat, Trip Advisor, City Search, Chow Hound, and more, these tips are for you!
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Spin Sucks Pro Is Nearly Here!
If you are a PR or marketing professional - inside a company, at an agency, or on your own - Spin Sucks Pro is an easy way to further your professional development while learning from the best minds.
Be sure to check it out, register, and be ready for more information! |
eBook: Dear CEO
Our new eBook is here! "Dear CEO: Letters to the C-Suite from Experts on Vision, Culture, Community, and Integration." We've gathered 32 experts who talk about growing a business through one of the four areas. You can learn more and buy it ($40) today by clicking here. |
Digital Marketing In Practice
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