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Issue 21: March 18, 2011

By the Numbers

69%

U.S. adults who say
if all newspapers close, it would have no affect
on them.

 HBR Daily Stat

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Two Free
Webinar Seats 

 March 2011 QR Code

WEBINAR

  

BUILDING AN ONLINE COMMUNITY 

 

April 21, 2011

11:00 a.m. CT  

You've already created a presence on the social media channels. 

 

More than likely, you have a blog, you're on Twitter, and Facebook.  

 

You understand the fundamentals of interacting online and you appreciate the importance of it.

 

Are you ready to take it to the next level?

 

This is an advanced level webinar and for those of you who are ready to spend some significant time building your community. 

  

Reserve your spot and register today by clicking here. The price increases on April 7.

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Keeping It Fresh: Twitter Was
Act One

Jack Dorsey is the most famous man you've never heard of: He invented Twitter and has a potential game-changer in his new company Square.

 

You may soon hear all about him, though. His vision is make Square the payment network of the future. A card reader plugs into your smart phone and accepts credit card payments.

 

In true Vanity Fair fashion, the article about Dorsey and what he's doing with Square is extremely long, but very well researched and written. 

 

You can read "Twitter Was Act One" by clicking here.

Quick Tips: Hootsuite Analytics

Hootsuite is a social media application that allows you to work across all of your platforms (Twitter, Facebook, LinkedIn, etc.) from one place.

 

Last week they launched their new analytics program, which is customized to your social web efforts and also allows you to create reports.

 

Some of the key features include:

  • Track Facebook likes (and unlikes)
  • Track Facebook Insights
  • Clicks on ow.ly traffic (their shortened link)

But what we like best? It integrates with your Google analytics to show traffic, pageviews, and tweets on specific URLs.

 

It starts at $5.99 per month, but if you're using the social web, it's worth a look.

 

eBook: Dear CEO 

Our new eBook is here! 

"Dear CEO: Letters to the C-Suite from Experts on Vision, Culture, Community, and Integration."

We've gathered 32 experts who talk about growing a business through one of the four areas. You can learn more and buy it today by clicking here.

Digital Marketing In Practice 

Gini is an entrepreneur blogger for Crain's Chicago Business, where you can find her every Friday. Read her latest article, "To Quora or Not to Quora: That Is the Question."

The Franchise King uses social media to teach business leaders. Learn more in the Social Media 101 column in the March issue of Franchise Times.

We are on the road speaking at industry conferences and CEO groups, hosting workshops, and doing digital marketing consulting. If you'd like to have us visit you, please contact Patti Knight at 312 787-7249 or pknight@armentdietrich.com.