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Issue 20: February 11, 2011

WEBINAR

  

HOW PR AND MARKETING AFFECT THE FINANCIALS  

 

Feb 22, 2001

11:00 a.m. CT  

You're a PR or marketing professional (or maybe you do integrated work), but you're not a business person. You're a liberal arts major and, let's face it, you're proud of being right brained.

 

So what happens when your boss or client tells you to focus on the results? Do you start mumbling about advertising equivalencies and media impressions? Or can you have a real conversation about how your efforts are directly affecting the bottom line? 

 

If it's the former, but you'd really like to learn how to have a conversation with the c-suite that shows you're an investment, not an expense, this webinar is for you.

  

Reserve your spot and register today by clicking here. The price increases on Feb. 15.

By the Numbers

70%

Marketers who are not reporting regularly to management regarding the social media conversations happening around their brand.

Alterian Marketing Survey

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Keeping It Fresh: Interview with Russell Bishop

For many employees, managers, and leaders right now, "work" is increasingly becoming a source of frustration and a feeling of being overwhelmed.

 

Between the seemingly endless amount of tasks and projects on our plates and the ever-increasing pressure to perform and "do more with less," it can be challenging, at best, to stay productive and get the right things done at the right time.

 

Enter Russell Bishop's new book, Workarounds That Work: How to Conquer Anything That Stands in Your Way at Work. Gini recently sat down with him to talk about the book and what he hopes you glean from reading it.

 

What is the 15 second elevator speech on your new book, "Workarounds that Work."

 

People are overwhelmed, under-resourced, and constantly at risk of missing something important.  Resistant or negative people, misaligned internal groups, out of date processes. and overly complex systems often get in the way of what matters most and yet most of us have few ideas about what to do when we run into these kinds of roadblocks.  Getting things unstuck  and moving again is critical to success in today's rapidly changing world.  Directionally correct is better than perfectionally correct.  These are real life tips gained from years of experience in the roll-up-your-sleeves-and-get-your-hands-dirty world of getting things done.

  

We love how you break down different tasks we do each day and provide questions for your readers to answer about their professional lives. Why did you decide to write the book that way?

 

Rarely are we offered perfect solutions to perfect problems.   Instead, getting things moving again will be a series of choices measured against your version of a good outcome.  Advice from "experts" rarely matches what you are really up against.  These questions will help you figure out what matters most in your situation and what choices you have that map to your real world life.


Obviously you want people to read the entire book, but if you had to choose the top three chapters, what would they be and why?

 

Chapter One:  It All Starts With You.  Because it really does start with you. 


Chapter Four:  How You Frame the Problem is the Problem.  Because what you tell yourself about the issue will either free you up to find the solution  or block you from ever moving forward.  

 

Chapter Six:  Accountability and Response-Ability.  Because if you won't own the outcome and figure out what choices you have, there's really no point in even trying to move forward.

 

What is the one thing you hope readers walk away learning from reading the book?

 

Even if no one else gets it, YOU CAN MAKE A DIFFERENCE in your own life.  The critical question to keep in mind: What can you do all on your own that might make a positive difference?

 

How can we buy your book?

 

Buy it at  http://amzn.to/i9YGdH or get a free chapter at:  http://bit.ly/wtwchapter

 

Quick Tips: Change Your Facebook Settings

Facebook finally has a new security setting that prevents some random hack from getting into your account while you're using WiFi at your local coffee shop.

 

The problem is, like anything with Facebook, you really have to work to change this in your account.

 

The option to use encrypted "HTTPS" protocol, which is what nearly every password-protected site uses (including your email), is here. It prevents your information from being stolen over open or poorly secured wireless networks.

 

It won't come as a surprise that, by default, Facebook doesn't encrypt your credentials. But with the common use of Firesheep, it's becoming even more important to be proactive about changing your settings.

ollowing are the steps for signing up for Facebook HTTPS:

  1. Go to "account" in the upper right hand corner of your Facebook account
  2. Click on "account settings"
  3. Click on "change" in "account security"
  4. Click on the box next to "secure browsing (https)" (as seen in picture above)

But beware: This works only online, not on your smart phone.

Digital Marketing In Practice 

Gini is an entrepreneur blogger for Crain's Chicago Business, where you can find her every Friday. Read her latest article, Like Minded Attraction: Find Your Opposite.

There are new FCC regulations that could mean you'll soon be paying for Internet usage. Learn more in the Social Media 101 column in the February issue of Franchise Times.

Spin Sucks won the seventh spot in the top 10 social media blogs from Social Media Examiner!

We are on the road speaking at industry conferences and CEO groups, hosting workshops, and doing digital marketing consulting. If you'd like to have us visit you, please contact Patti Knight at 312 787-7249 or pknight@armentdietrich.com.