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Issue 17: November 12, 2010

SAVE THE DATE

 

Dec. 15, 2010

11:00 a.m. CT

Join the Arment Dietrich and Spin Sucks teams in a one hour webinar on Dec. 15.

Learn how to implement one, or all, of the nine marketing trends coming in 2011.

Get ideas to polish off your 2011 plan and then leave for the holidays knowing you're ready for the New Year!

Reserve your spot and register today by clicking here.

By the Numbers

One

The number of new Arment Dietrich employees in November.

Welcome Megan Beausang!

She joins us as chief financial officer and we're excited to finally be a grown up company with a real financial mind on the team.

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Keeping It Fresh: Help End Malaria

We live in a country where mosquitoes are a nuisance, but they don't cause deaths from the diseases they carry. Other countries aren't
so lucky.


Malaria kills 2,200 children EVERY, SINGLE DAY in Africa. But the crazy thing is that it can be prevented. One $10 net protects an entire family for one year. And Malaria No More, with the help of Mosquito Squad (client), is moving toward ending malaria-related deaths by 2015 by raising money not only to provide a net for every family in Africa, but also to educate them on the importance and use.


A big goal, that's for sure. But we're on board...and we need your help.


Our quest is to raise $30,000 in 30 days (through the month of November) to provide nets to 3,000 families.


You can do one of two things:

1.    Text "SWAT" to 85944 and $10 will be added to your cell phone bill.


2.    Visit the $30,000 In 30 Days website to donate there.


Together we can be part of the larger "ending malaria-related deaths by 2015" cause. Let's raise $30,000 in 30 days! You in??


Quick Tips: Can An Employee Be Fired for a Facebook Update?
The Wild, Wild West of social media is beginning to come to an end, as the National Labor Relations Board ruled two weeks ago that an employee cannot be fired for negative comments posted on his or her personal Facebook wall.

Until now, if a company has a written policy deeming what is and what is not appropriate on the social platforms, action (including dismissal) could be taken.

But the NLRB ruling now makes firing because of a Facebook status update an employer offense, which will become increasingly important to HR professionals and labor and employment attorneys.

While privacy settings, concerted action, and time and place of the negative comment can, and will, be taken into account on a case-by-case basis through the legal system, this ruling is an important step in how employee's time on the social media platforms will be monitored.

Harvard Business Review does a nice job of explaining concerted action and how, and if, an employee can be fired for a negative Facebook comment.

Cautionary note: If the negative comments are made during work
hours on a company computer, the ruling likely won't cover the
action and one can be fired for it. Best just to leave the complaining to offline conversations.

Digital Marketing In Practice

Gini is an entrepreneur blogger for Crain's Chicago Business, where you can find her every Friday. Read her latest post: How to Use Facebook to Engage Your Customers.

Learn how to Use the Power of Videos, how to Use the Power of Podcasts, and how to Use the Power of Email Marketing on AllBusiness.com.

Discover how to Use Facebook for Social Commerce in the Social Media 101 article in the November issue of Franchise Times.

We are on the road speaking at industry conferences and CEO groups, hosting workshops, and doing digital marketing consulting. If you'd like to have us visit you, please contact Patti Knight at 312 787-7249 or pknight@armentdietrich.com.