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By the Numbers
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70%
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The percentage of people who lie about things - ranging from their feelings to their achievements -when getting to know new people.
LIar, Liar,Hard Drive On Fire
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WEBINAR
HUMANIZE:
Create a People-Centric Organization
January 19
11:00 a.m. CT
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Knowing the tools of social media is a must for successful marketing these days, but most organizations still don't understand how to be organic, and to drop the commercialism.
In their new book, "Humanize," Jamie Notter and Maddie Grant show us the real promise of social media is the way it teaches us a new way of doing business.
In this webinar, Jamie and Maddie will review how introducing the more 'human' elements of being open, trustworthy, generative, and courageous into your organization can increase performance and effectiveness.
To register ($50), click here.
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Keeping It Fresh: Pinterest
OK. OK. We know we talked about Pinterest last month. But, since then, we've discovered some really cool and innovative ways to use the tool for business.
- Add the "Pin It" widget to your sites. Just like you have the social network widgets on your website and blog, you can add the Pin It widget. This allows readers and visitors to automatically share something they like on your site with their networks.
- Create a company board. The site is still by invite only (let us know if you want an invite), but once you get in, you can create a branded board. While you're not allowed to blatantly promote your business, you can follow the lead of brands such as Nordstrom and Whole Foods.
Granted, there aren't a ton of applications for a business-to-business organization, but if you're thinking about how to share your products and services visually, you'll want to consider Pinterest. It might be behind-the-scenes shots of your manufacturing floor, the insides of an engine, oxidizer, or gauge, or how-to videos.
Remember most people are visual learners so think about how you can cater to them while showing off the cool things you do.
And, if you want to look at some food porn, check out Gini's "must make" Pinterest board. You'll leave with fed eyes, but a starving belly.
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Quick Tips: SOPA
Today Spin Sucks is dark. We're protesting SOPA.
SOPA stands for Stop Online Piracy Act, which is a bill introduced to Congress in October that would allow legal action for copyright infringement on the web.
On its surface, that doesn't sound so bad. For those of us who create content, it could be good. It would stop people from downloading music and movies and books without paying for them.
Those protesting the bill say it can violates our First Amendment rights by censoring what we publish on our own websites and blogs.
But, the bigger implication is that if you post copyrighted information on Twitter, Facebook, or YouTube, the sites could be shut down. And you, as the "poster," could face jail time.
Even if you don't use the social networks to promote content (yours and others), it's likely you use them to find new and interesting types of content. But, with this bill, anything that is shared or promoted by someone other than the author could be shut down.
It's an interesting conversation, and one you should be fluent in discussing. Google "SOPA" to find information about the bill and how it could affect the way you do business on the web.
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It's sure to be a great read on breaking down the silos and integrating all of the traditional and new marketing and communication tools.
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Digital Marketing In Practice
We are on the road speaking at industry conferences and CEO groups, hosting workshops, and doing digital marketing consulting. If you'd like to have us visit you, please contact Patti Knight at 312 787-7249 or pknight@armentdietrich.com.
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