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The Amplifier: New Ideas for Brand Marketers
Archives 
Every so often, when we have something worth saying, we send a newsletter to our clients and friends. This is where we keep the oldies but goodies.  
  • Exciting New Gen Y Research Project
  • Description of sponsored study to explore Millennials' passion for great food and drink.
  • April 2009
  • Will You Be My Friend? Reaching Millennials in Social Media
    Customer Insights: Getting the Most from Customer Surveys
    Driving Profitable Growth: From Ideas to Action to ROI
  • February 2009
  • Making Innovation and Branding Work Together
    Customer Insights: The Case for Getting Back to Basics
    The Brand Architecture Toolkit
  • October 2008
  • The Importance of Strategy in a Digital Marketing World
    Hot Off the Press! Our New Millennial Handbook
    It's a Hit! Brand Amplitude in the News
    What "Down Under" Marketers Can Teach U.S. About Green Marketing
  • August 2008
  • Measuring What Matters: Getting Brand Metrics Right
    Featured Case: Why Tobacco Sux
    Targeting Millennials: Who Gets It Right?
  • May 2008
  • Innovation: Who Cares?
    Featured Case: Frequent Traveler Study
    Who Is The Ultimate Millennial?
  • April 2008
  • Millennials: Don't Tell Them They're Sensitive
    Our Brand Strategy: Our People
    Giving a Wrench to Big Box Stores
  • November 2007
  • StrEAM: A Better Laddering Methodology
    Featured Case: Simply Safe Concept Test
    Teaching Marketing to Millennials
  • May 2007
  • Which Insight Will Be the Home Run? Five Ways to Tell *** What's in a Picture? Testing a New Icon for the Partnership for Food Safety Education *** Mix It Up! The Basics of Hybrid Research Design
  • March 2007
  • Brand Strategy Toolkit: Everything you need to define a brand in one place.
    Bring Your Own M&M's to Our Next Demo of Online Focus Groups
    Breaking Out of the Back Room: Innovations in Online Focus Groups
  • November 2006
  • JC Penney Explores Multi-Channel Shopping Behavior
    BrandAmplitude to Provide Moderators for Zoomerang Online Focus Groups
    Sizing the Market for a New Web Service
BrandAmplitude, LLC
3467 Notre Dame Path
Stevensville, Michigan 49127
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