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The Amplifier
Ideas for Brand Marketers
November 2006
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In this issue..
-- JC Penney Explores Multi-Channel Shopping Behavior
-- BrandAmplitude to Provide Moderators for Zoomerang Online Focus Groups
-- Sizing the Market for a New Web Service

It's been a busy Fall season for with presentations at AMA's Marketing Event in Chicago and IIR's The Marketing Event in Los Angeles. Download the presentations from our web site. Or join us live on the web November 30 at 2:00 PM EST for an encore of the AMA presentation. Registration details below.

JC Penney Explores Multi-Channel Shopping Behavior
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 It's All Inside, but where? JC Penney, the web's largest retailer of women's apparel, wanted to explore how women shop across its web site, catalog and stores. What better place to do it than online? BrandAmplitude helped JCP design a series of 'hybrid' studies that combined qualitative and quantitative techniques to explore who buys what where and why.

To download the September 2006 AMA Research Conference presentation by Dr. Donna Romeo and Carol Phillips, click below. Or register for the encore web presentation November 30 at 2:00 PM EST. Webin ar registration

Understanding Cross-Channel Shopping Behavior Using Hybrid Research Techniques


BrandAmplitude to Provide Moderators for Zoomerang Online Focus Groups
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 BrandAmplitude is partnering with Zoomerang to provide one stop shop convenience for both qualitative and quantitative research. Zoomerang provides access to respondents with its panel of over 2 million people. BrandAmplitude offers expertise with recruiting, study design, moderating and reporting gained from conducting 200+ online focus groups since 2003.

Contact BrandAmplitude to learn more or click here to watch the online demo.

Zoomerang Online Focus Group Demo


Sizing the Market for a New Web Service
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 According to PQ Media, spending on global paid product placement reached $2.2 billion in 2005 and is expected to reach $3.1 billion in 2006. eVisure wants to help companies get the most from their investment by giving consumers a way to find the products they see in the movies and on TV. Great idea, but how to make it work?

eVisure turned to BrandAmplitude to estimate market size and ensure its web site is as user friendly as possible. The result? Increased investor confidence helped raise over $1 million in funding. Visitor traffic increased five fold in just two months. Average visit time tops 13 minutes. To learn what brand cell phone Meryl Streep used as Miranda in The Devil Wears Prada, visit www.evisure.com . To learn how we helped eVisure, download the October 2006 IIR Market Research Event presentation.

eVisure: The Market Research Event Presentation


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