newsletter header GREEN
HoofPrints Newsletter
March 22, 2012
Rob shoeing Rocky
ABOUT THE COMPANY AND THIS NEWSLETTER
Farriers Greeting Cards was started by Gina Keesling in 1986 (in a very small way) to provide helpful promotional materials for farrier husband Rob. Along the way we became HoofPrints.com, too, adding a selection of fun horse and dog products geared toward women of a certain age. This newsletter is emailed to subscribers a few times a month, depending on how often I have something to share. Watch for special sales, interesting stories, uplifting quotes and more.
3 horsey t-shirts
BIG SALE on Springy Horsey T-shirts!
Spring has sprung early this year! Why not celebrate with a handful of fresh, new T-shirts in lovely pastel colors? Easter's coming up (April 8) and these would also make a fun (and inexpensive) Easter gift for a horsey friend. These lovely, feminine t-shirts have a scoop neck and cap sleeves. They are cut for ladies and are not too small or too fitted. The midweight fabric is a cotton/poly blend that is cool, soft and washes up great. Logos are screenprinted. You get one of each as a set - we've marked it down to $29.95 (that's less than $10. per shirt!) Hurry, sale ends soon. To order click here
Spring foal magnet
Celebrating Spring with a FREE Gift for you! 
Shown above is our seventh limited edition, collectible magnet. It's included FREE with every order, while supplies last. Not ready to order right now? Send us a self-addressed, stamped (45�) LONG envelope and we will still send you one for free!
HoofPrints free Magnet offer 
13849 N 200 E 
Alexandria, IN 46001 
This particular image is by Sarah K. Andrew, and it's the April photo in the Horses and Hope Calendar. This foal's dam was just days from delivering when she found herself at the auction, destined for slaughter. Through the networking efforts of a group of volunteers, this filly, her dam, and nearly 3,000 others have been diverted from the slaughter pipeline and placed in homes. Every single one of the 100+ photos in the calendar are of horses at auction. All proceeds from the sale of this calendar go to horses in need. You can read more about the project, and purchase your own copy of the calendar here. We've included some new links to recent press that the calendar's gotten - here it is March and people are still talking about it! 
Plaid Horsework cap
Horsewoman's Hair Control Ideas After spending the winter with my ears covered by a headband or hat (after all these years I finally listened to my mom and covered my ears)- it's warm enough I can go without. Except every year I forget how annoying all that flyaway hair can be.
How come we never see the long-tressed women in the  action/western movies with bits of their own hair stuck in their eyes and mouth? At my house, you're in the middle of an important task - both hands engaged - and the wind picks up a big clump of hair and deposits it right over your eyes so you can't see what you're doing. Or you open your mouth to say something, and hair blows in. Grrr.
The chin-length bob that looked pretty cute after I chopped off my long pony tail (story here - click 3rd picture for details) defies containment. It's too short to pull back. Too long to tolerate unfettered. Enter the solution: the lowly baseball cap. It contains all those flyaways AND shades your eyes from the sun. If your hair's long enough for a ponytail, there's an opening above the fastener that's just the right placement to poke it through. We've got several caps designed just for women - smaller cut, lighter weight, and stylish. No Elmer Fudd bills, either. Feminine and utilitarian at the same time - while making a horsey statement. Shown above is "HORSEwork before HOUSEwork", which pretty much says it all. To see the complete ladies cap selection click here
Horsework before Housework
HORSEwork before HOUSEwork sign just $1.99 here
Conflicting advice for Horsewomen:
"Horsework before Housework" vs
"Clean something" vs "Do Little" 

Last time, I featured an interesting excerpt from Martha Beck's article How to Find the Kind of Joy That Lasts in which she advised folks who were in a slump to Make something. Since my work here at HoofPrints consists of making stuff nearly every day - and I'm not nearly as relaxed and blissful as I'd like, I came up with my own little offshoot of Martha's effort - Clean something. After that, I advised folks to pick something (mess, clutter, etc) that they could manage in about an hour, and TAKE CARE OF IT. Sounds good, huh? And I bet you're thinking that by practicing this regimen, that my house, office, barn would be relatively neat and orderly. I wanted to share, just to set the record straight, that that is not exactly the case. It's so not the case that it made me think of the old Saturday Night Live character played by Chris Farley: Matt Foley - The Motivational Speaker. For those who don't remember, Matt Foley is the antithesis of a good motivational speaker: abrasive, clumsy and down on his luck, living in a van down by the river! There's a good Conan O'Brien interview with Chris Farley that talks about the character here.
Hairball under chairTo illustrate, I'd like to show you a picture of the rather bizarre "creation" I discovered the other day. I dropped something on the floor, got down on my hands and knees to retrieve it, and this caught my eye - it was directly under the center post of my office chair. It was fairly big, and perfectly round, I was immediately horrified as I thought it looked like a giant spider egg case. It was only less horrifying, once I picked it up and realized it really was just a giant hairball. A hairball that had survived the vacuum (yes, I DO vacuum) because of the fact that it was tethered TO THE CHAIR by a single long hair, so each time the chair got moved, the hairball stayed exactly underneath it, picking up my hair and Lucy's hair for who knows how long. Ewww. Of course, I then did what everyone does these days. I took a picture of it and shared it on Facebook (with apologies to members of the family who do not find any humor in a dirty house - and sorry Mom and Dad - you paid for a college degree so I could write about hairballs on the internet...)

I guess this oddity is no surprise, considering where I live. Alexandria's brief claim to fame 20 years ago was a giant hairball found to be blocking the sewer, causing the previously unsolvable flooding problems. The hairball made national news - on David Letterman even. My employer at the time RAM Graphics printed t-shirts in it's honor and it was star of the town's parade.

So, you've been given advice to Make Something by a nationally known PhD, to Clean Something by someone who's harboring a giant hairball under her chair, Now, here's one telling you to Do Little:

"It's a testament to the powerful insight of creativity that one of the biggest keys to deeper communication with all beings - be they four-legged, two-legged, winged or gilled, or even hidden aspects of ourselves - is summed up in the name of one of the most celebrated animal communicators of all time: Dr. Dolittle. 
 
The good doctor was created by writer Hugh Lofting, who had such great fondness for animals that he invented an inquisitive veterinarian who embraced the task of learning their language. Lofting wrote over a dozen books celebrating the exchange of thoughts and ideas between humans and animals, thus inspiring many readers to regard the furred and feathered in a very different way. 
 
Although Dr. Dolittle is fictional, it's intriguing that Lofting chose that name. For central to effective communication with animals is the realization that there is little we need do. In fact, the more we scurry around trying to do this or that - buy a book! take a workshop! buy a universal translator device! - the more we tend to negate our innate abilities. Thus, we further remove ourselves from a genuine and personal deep-down connection with all life. 
 
The Taoist sage Lao Tzu puts it this way: There is no need to run outside for better seeing, nor to peer from a window. Rather abide at the center of your being. Search your heart and see: the way to do is to be. Exactly! 
 
On the other hand, if we don't do things, how does anything get done? It's cool and smart in a Zen-like way to say that all will get done when we learn how to 'be', but how does this work, really? How can we learn to talk with animals without 'doing' anything? What does finding ourselves through be-ing actually entail?" 

Read the rest of this fascinating article by Dawn Brunke here 
Celtic Horse Pewter Necklace RECAP - From the last newsletter
Here's what we talked about last time:
Celtic Horse Medallion here
Epona Horse Goddess pendant here
Gina answers big question about stupid horse training mistake here
Feeling overwhelmed? Learn how to be happy anyway here
History, Legend and Lore of Copper + horsey jewelry here
Sterling Silver Dog Whistle here
Business Card for Dog Lovers here

PAST NEWSLETTERS - See what you missed! Catch up on the news here
In This Issue
SALE on Springy T-shirts
FREE gift for you
Horsewoman's Hair Control
Conflicting Advice for Horsewomen
RECAP from last newsletter
WHAT'S NEW?
Dog Business Card
Dog Business Card
New business card for dog lovers HALF PRICE to shelter workers and volunteers here
WHAT'S NEW?
~ Horse Books ~
Ondov Book Set
Horse Tales from Heaven and Heavenly Horse Sense Christian Horse titles here
WHAT'S NEW?
~ Dog Book ~

I'm Listening with
a Broken Ear here
WHAT'S NEW?
~ Christian Products ~
Bible Pocket Partners
Cowboy & Cowgirl
Bible Pocket Partners here
WHAT'S NEW?
~ for Horsewomen ~
Long Tall List of Things To Do
Horsewoman's Long Tall List of Things to Do here
WHAT'S ON SALE?
~ Closeouts ~
clay dog plaque
"Hug" clay dog plaque here
WHAT'S GOING ON?
 21 days of positivity
Cavalia book page
We're not frolicking around like the folks in Cavalia, but we're grateful anyway. Details here
Message

We LOVE hearing from our customers. You can contact HoofPrints owner
Gina Keesling via email at gina@hoofprints.com
 
Find us on facebook
facebook logo
Be sure to LIKE our facebook page - it's where we announce special sales, breaking news and everything else we find interesting. To see it go here
 
Our Current Catalog
2012 spring catalog cover
Request your copy of
HoofPrints Spring Catalog
by clicking here
 
Quick Links
Memorable Quote:
MORE quotes about CLEANING:

Cleaning your house while your kids are still growing is like shoveling the walk before it stops snowing.  ~Phyllis Diller, Phyllis Diller's Housekeeping Hints, 1966

Housework is something you do that nobody notices until you don't do it.
~Author Unknown

Our house is clean enough to be healthy, and dirty enough to be happy.
 ~Author Unknown

The obvious and fair solution to the housework problem is to let men do the housework for, say, the next six thousand years, to even things up.  The trouble is that men, over the years, have developed an inflated notion of the importance of everything they do, so that before long they would turn housework into just as much of a charade as business is now.  They would hire secretaries and buy computers and fly off to housework conferences in Bermuda, but they'd never clean anything.  ~Dave Barry 

Share our emails
Viral marketing... it sounds bad, doesn't it?
You can ask my husband - a frequent topic around here is that of forwarded emails - and the psychology behind them - just WHAT prompts people to decide; "I am going to send this to everyone I know!".


We receive a lot of them. Some are pretty good, and others are dumb. Dumb in a myriad of ways...  Alarmist email rumors that have been around forever - that folks keep sending "just in case it's true" Pictures of someone's butt (or worse) - don't even get me started about the firecracker butt - but at least that one was timely when it showed up around July 4. Christian messages that are uplifting - until you get to the end and you're threatened "if you're not ashamed that you love Jesus, forward this - if you are, then delete." Pictures of cute puppies and kittens (awww)

I enjoy writing these newsletters - and sharing all this stuff with you all. But the fact is, it's also a way to help us stay connected with customers and sell products during the time between catalog mailings (which is only once a year) So I really, really like it when someone new stumbles upon the newsletter and is excited to "discover" our company and the products we offer.

In all my efforts to make the newsletter interesting and forward-worthy - it never occurred to me to JUST ASK you all to send it! Duh. Sometimes the obvious is elusive, I guess. So here goes - my request to ask you to forward our email newsletter to your horsey friends.  All we ask is that you please be judicious and only send to folks who might be interested. Otherwise we are no better than the "firecracker butt". Click to get started. (please note - using this form does NOT subscribe anyone to our list - it is a one-time only forward)