newsletter header GREEN
HoofPrints Newsletter
March 19, 2012
Rob shoeing Rocky
ABOUT THE COMPANY AND THIS NEWSLETTER
Farriers Greeting Cards was started by Gina Keesling in 1986 (in a very small way) to provide helpful promotional materials for farrier husband Rob. Along the way we became HoofPrints.com, too, adding a selection of fun horse and dog products geared toward women of a certain age. This newsletter is emailed to subscribers a few times a month, depending on how often I have something to share. Watch for special sales, interesting stories, uplifting quotes and more.
Celtic Horse Pewter Necklace
Better late than never - St Patrick's Day mention I had the seasonally-appropriate green header all ready. The newsletter was going to have a Celtic theme.. then we got all this glorious spring weather (along with NONE of the rain that was forecast) so newsletter writing went by the wayside in favor of some enjoyable time outside. But now it's Monday and I need to get busy on work tasks, one of which is telling you all about this lovely pewter medallion with three interlocking Celtic horses. This 1 1/4" wide Medallion is hand-cast in USA of 100% lead-free pewter, and strung on a smooth leather cord with ingenious adjustment buttons that let you choose the exact length in a jiffy. Adjusts from about 16" to 26". No fasteners to struggle with - beautiful and comfortable. To order click here 
Epona Pendant on cord
Epona was the Celtic goddess of Horses and here she is molded into this silver alloy 1" tall pendant. It hangs on an adjustable (18" to 26"), knotted waxed cotton cord. You can choose Pink or Brown Cord, to order click here.

Here's what wikipedia says about Epona: "In Gallo-Roman religion, Epona was a protector of horses, donkeys, and mules. She was particularly a goddess of fertility, as shown by her attributes of a patera, cornucopia, ears of grain and the presence of foals in some sculptures suggested that the goddess and her horses were leaders of the soul in the after-life ride, with parallels in Rhiannon of the Mabinogion."

Epona is celebrated in Michigan each year;
"On Mackinac Island, Michigan, Epona is celebrated each June with stable tours, a blessing of the animals and the Epona and Barkus Parade. Mackinac Island, Michigan does not permit any personal automobiles: the primary source of transportation remains the horse, so celebrating Epona has special significance on this island in the Upper Midwest."
Allie with rope
Revisiting Stupidity 
Recently I revealed My stupidest horse training mistake, ever. The response from readers was overwhelmingly positive, many wrote to thank me for sharing the harrowing story. A few had been through similar experiences, and were able to form lasting partnerships with their formerly traumatized horses, which was encouraging. So, I talked about it some more, here, along with the mention of some of my favorite authors on the animal psychology subject.

My friend Vicky Kaseorg was so impressed upon by the story of my horse's apparent terror of something that was harmless to her, that she made mention of it in her insightful Christian blog here - Fighting the Wrong Enemies.

I wish I could say that Allie and I have conquered this little problem and moved on to greater things, but that's not the case. It's pretty slow going when you're in it alone, and I've learned the hard way that getting "help" from an "expert" can sometimes be worse than no help at all, but that's a whole 'nother tale. In the meantime, here's the reply I sent to a brave soul who did write and ask the obvious question - "So, did you get it solved already?"

"Dear Nathan: 
Thanks for your note. Allie is much better about the rope, but not 100% OK. I spent a really long time carefully showing her it was OK, but quickly learned she had a threshold for what she would put up with - without getting irritated. She's more than willing to "meet me at the table" (so to speak) but the minute it starts to feel like drilling her on stuff she's already shown that she knows - well, she gets frustrated. I've never had a horse like this, ever. She's pushed me past everything I thought I ever knew - it's been a tremendously humbling experience. 
 
I've grown weary of trying to share what it's like to other horse people, and have them immediately assume I am a limp-wristed pansy and she just needs her ass kicked so she'll straighten up. 
 
My farrier, who's a nice kid and never lets his opinion be known (if he has one) occasionally asks me questions about my horses. It's all just in the name of conversation, as they stand perfectly and he's not needing to engage in dialogue concerning training, etc, for the sake of his job... anyway... I told him a condensed version of the rope drama story. Then, I got out the soft rope I used and showed him how she would stand quietly for it to be flopped all around her, over her back, around her legs, belly, etc. So, I am standing there showing him all this, flopping her with the rope as I am talking. Eventually, I get to the part where I tell him I'm not certain she's drop-dead reliable, but if I continue to drill her after she's shown me she can stand still, then it ticks her off. As if on cue, she turned her head around, took her nose, and deliberately bumped me lightly on the arm as if to say; "OK, I've stood here quietly like I am supposed to, now cut that out!" This guy's pretty experienced, and a good hand with a horse, I think - but totally NOT one to anthromorphize. His eyes got big, and he looked at me - "Did you see that? She just asked you to stop!" It's stuff like this that keeps me trying with this horse. She really wants to engage. And she's very polite about it as long as I am respectful of her. 
 
I suppose some people could keep after a horse like that until they totally gave no reaction whatsoever. But how rude would that be? There was the day I would have done that, in the name of making sure she "knew I was in charge", but these days, with this horse, that means picking a fight that I don't think I can win. And honestly, I just don't want to. There's got to be a better way." 
 
So, right now, I'm just working on being a more confident leader for her.
As author Michael Johnson quotes the "little voice" in his book
Healing Shine:
"Best way is - YOU DO IT!" And so it goes. I'll share more next time. 
Long Tall List closeup
Detail from Horsewoman's Long Tall List of Things to Do
order here
Feeling overwhelmed?
How to be happy anyway...

According to author Martha Beck, PhD, society these days has evolved in such a manner that folks think they've got to be prancing around gleefully (think: Swiffer commercial) in order to be truly happy. On the contrary, Martha says "True happiness is sustainable delight in the beautiful moments of everyday life."

Martha's article in February's Oprah Magazine How to Find the Kind of Joy that Lasts also says; "People started telling me to "be here now" when I was about 20. "Great!" I responded. "How?" Be still, they said. Breathe. Well, fine. I started dutifully practicing meditation, by which I mean I tried to be still while compulsively planning my next billion-watt wow. But one day, while reading up on the latest research in positive psychology, I discovered a two-word instruction that reliably ushered me onto the plains of peace when I couldn't force my brain to just "be still." Here it is: Make something.
 
You see, creative work causes us to secrete dopamine, a hormone that can make us feel absorbed and fulfilled without feeling manic. This is in sharp contrast to the fight-or-flight mechanism, which is associated with hysteria hormones like adrenaline and cortisol. Research indicates that we're most creative when we're happy and relaxed, and conversely, that we can steer our brains into this state by undertaking a creative task. 
 
To get a dopamine "hit," make something that pushes you to the furthest edge of your ability, where you're not only focused but learning and perfecting skills. Cooking an unfamiliar dish will do the trick, as will perfecting a new clogging routine. At first, depending on how addicted to mania you happen to be, the excitement-grubbing part of your brain won't want to stop obsessing about over-the-top experiences. It will cling to its fantasies about the next huge thrill, its fears of Suicide Tuesday. Keep creating.  
 
As you persist, your brain will eventually yield to the state psychologists call mindfulness. Your emotions will calm, even if you're physically and mentally active. You won't notice happiness when it first appears, because in true presence, the mind's frantic searching stops. In its place arises a fascination with what's occurring here and now. Though this feeling is subtle, it's the opposite of dull. It's infinitely varied and exquisite. 
 
The aftermath of a creative surge, especially one that involves a new skill, is a sense of accomplishment and increased self-efficacy-which psychologists recognize as an important counter to depression. Instead of a Suicide Tuesday crash, you're left with the happy fatigue of someone who is building strength. 
 
Pay attention to this process, and you'll see that the motivation to be here now will gradually grow stronger than the cultural pressure to seek excitement. You'll find yourself increasingly able to tune in to the delights of the present even when you're not actively creating. When this happens, you'll be on your way to genuine happiness: abundant, sustainable delight in the beautiful moments of ordinary life."  Read the rest here 

Not feeling creative? Does making something sound like just more drudgery on your "to-do" list? As someone who "makes stuff" all day as part of my job, I've come up with a little different two-word instruction. Mine is "Clean something", and while I'm not a PhD in psychology like Martha, I've discovered that it works as described above for me. Now, I will be the first to reveal that things around here are pretty messy. Some days I think the only difference between me and the folks on hoarders is the fact that messes and disorder really bug me. OK, I'm not as bad as the hoarder people, but it sure could be a lot neater around here.

Which brings me to exactly what I do to help ME feel better. We all have stuff that bugs us - accumulating stacks of papers/magazines, Christmas decorations in February, fingerprints on the fridge door, the overflowing junk drawer(s) - mental note: there's ephemera for scrapbooks in there... Anyway, every so often I pick one thing that's really bugging me, and just TAKE CARE OF IT. If you do this, you have to be careful / disciplined that the thing you pick doesn't blossom into a multi-faceted project that you can't / don't complete and end up feeling worse. Otherwise, insert your little "Clean something" efforts into your day a few times a week. Eventually all those areas that make you feel bad to look at them will dwindle (somewhat) and you'll feel slightly less overwhelmed.

A little more advice: Pick something that you can accomplish in an hour or less. My biggest one here recently took only minutes to do, but hours of mental wrangling to get there... getting rid of the heaps of empty plastic horse supplement containers and lids that were cluttering my barn. I kept thinking there'd be a perfect use for them. But the use never came and I've been looking at stacks of tubs and lids collecting dust for years. The other day I decided "enough is enough!" and I rounded them all up and put them in the recycle bin. Took a few minutes! But now, the little part of my brain that was thinking about what I could be doing with those piles of containers is now FREE to think about other things. And believe me, I need all the brainpower I can get.
Try it. And let me know how it goes. 
Copper jewelry RECAP - From the last newsletter
Here's what we talked about last time:
History, Legend and Lore of Copper + horsey jewelry here
Sterling Silver Dog Whistle here
Business Card for Dog Lovers here
Tales from a Dog Catcher here
Hiroshi Hoketsu riding in Olympics at 71 here
Mental strategies for riding in THE GIFT here
Horses and Hope Calendar
- each month is an inspirational, framable photo here
FALL GIRL book
chronicles the exciting life of a western stunt double
here.
Amazing Dog Facts & Trivia Book here

PAST NEWSLETTERS - See what you missed! Catch up on the news here
In This Issue
St Patrick's Day mention
Epona Horse Necklace
Revisiting Stupidity, again
Clean something!
RECAP from last newsletter
WHAT'S NEW?
Dog Business Card
Dog Business Card
New business card for dog lovers HALF PRICE to shelter workers and volunteers here
WHAT'S NEW?
~ Horse Books ~
Ondov Book Set
Horse Tales from Heaven and Heavenly Horse Sense Christian Horse titles here
WHAT'S NEW?
~ Dog Book ~

I'm Listening with
a Broken Ear here
WHAT'S NEW?
~ Christian Products ~
Bible Pocket Partners
Cowboy & Cowgirl
Bible Pocket Partners here
WHAT'S NEW?
~ for Horsewomen ~
Long Tall List of Things To Do
Horsewoman's Long Tall List of Things to Do here
WHAT'S NEW?
~ Farrier Book ~
Hoof Care & Rehab book
Care & Rehabilitation of the Equine Foot here
WHAT'S ON SALE?
~ Closeouts ~
Horsewoman flap hat
HORSE WOMAN
Wool Flap Hat here
WHAT'S GOING ON?
 21 days of positivity
Cavalia book page
We're not frolicking around like the folks in Cavalia, but we're grateful anyway. Details here
Message

We LOVE hearing from our customers. You can contact HoofPrints owner
Gina Keesling via email at gina@hoofprints.com
 
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Our Current Catalog
2012 spring catalog cover
Request your copy of
HoofPrints Spring Catalog
by clicking here
 
Quick Links
Memorable Quote:
This week's quotes are about CLEANING:

Law of Window Cleaning:  It's on the other side.  ~Author Unknown 

Our house is clean enough to be healthy, and dirty enough to be happy.  ~Unknown

Love is the thing that enables a woman to sing while she mops up the floor after her husband has walked across it in his barn boots.  ~Hoosier Farmer


This mess is a place!  ~Author Unknown 

Share our emails
Viral marketing... it sounds bad, doesn't it?
You can ask my husband - a frequent topic around here is that of forwarded emails - and the psychology behind them - just WHAT prompts people to decide; "I am going to send this to everyone I know!".


We receive a lot of them. Some are pretty good, and others are dumb. Dumb in a myriad of ways...  Alarmist email rumors that have been around forever - that folks keep sending "just in case it's true" Pictures of someone's butt (or worse) - don't even get me started about the firecracker butt - but at least that one was timely when it showed up around July 4. Christian messages that are uplifting - until you get to the end and you're threatened "if you're not ashamed that you love Jesus, forward this - if you are, then delete." Pictures of cute puppies and kittens (awww)

I enjoy writing these newsletters - and sharing all this stuff with you all. But the fact is, it's also a way to help us stay connected with customers and sell products during the time between catalog mailings (which is only once a year) So I really, really like it when someone new stumbles upon the newsletter and is excited to "discover" our company and the products we offer.

In all my efforts to make the newsletter interesting and forward-worthy - it never occurred to me to JUST ASK you all to send it! Duh. Sometimes the obvious is elusive, I guess. So here goes - my request to ask you to forward our email newsletter to your horsey friends.  All we ask is that you please be judicious and only send to folks who might be interested. Otherwise we are no better than the "firecracker butt". Click to get started. (please note - using this form does NOT subscribe anyone to our list - it is a one-time only forward)