JobbersWorld logo
In This Issue
Forward this e-mail to colleagues and friends so they can join the JobbersWorld Online News mailing list.
It's Free!

The Forward email button is at bottom of this page

Join Our Mailing List
 Forward this issue to a Friend
 





Petroleum Quality Institute of America

 
JobbersWorld Archives

October 19, 2010

October 12, 2010

October 8,2010

October 7, 2010

October 2, 2010

October 1,2010

September 28, 2010

September 21, 2010

September 20, 2010

September 14, 2010

September 10, 2010 2E

September 10, 2010

September 9, 2010

August 31, 2010

August 26, 2010

August 20, 2010

August 18, 2010

August 12, 2010

August 3, 2010

 

July 14, 2010

July 2, 2010

June 29, 2010

June 15, 2010

  June 7, 2010

  May 20, 2010

May 17, 2010

  May 11, 2010

  April 8, 2010

  Feb 26, 2010

  Feb 16, 2010

  Feb 23, 2010

  Feb 16, 2010

  Feb 2, 2010

  Jan 27, 2010

  Jan 26, 2010

  Jan 19, 2010

  Jan 15, 2010

  More...





November 1, 2010
JOBBERSWORLD...MARKET INTELLIGENCE FOR INTELLIGENT MARKETERS

The First and Only Independent Newsletter to Focus on Lubricant Distributors.

Your needs, your concerns, your outlook. No bias, no fluff and no punches pulled. Whether it's buy backs or brand battles, allocation of co-op ads, operating costs or turf wars, Jobbers World keeps you on top of the issues that matter to YOU: The Lubricant Marketers!


Send to a Colleague
Advertisement
Total Ad1

 

Havoline to Move Under Chevron Brand in North America

 

Chevron Products Company today announced that beginning mid-2011 it will consolidate its Texaco Havoline lubricant product line - in North America - under the Chevron brand. The updated Havoline product line will feature the Chevron logo. By rebranding Havoline in North America, the company will create a more comprehensive Chevron product line while providing expanded marketing and sales opportunities - across the continent - for the Havoline brand.

 

Launched in 1904, Havoline is recognized worldwide as a leading premium passenger car motor oil, lubricant and coolant brand. The Havoline product line is sold regionally under the master brand that provides the greatest marketing advantage - Texaco in Europe and Latin America, Caltex in Asia Pacific and Africa, and now Chevron in North America.

 

"Moving the Havoline product line under the Chevron family is the natural next step in consolidating our North America lubricants, coolants, additives and chemicals products under one master brand,"  said Doug Hinzie, vice president, Americas, Chevron Lubricants. "In 2008, the company began this process by successfully bringing its commercial and industrial product lines under the Chevron master brand. With this move, the Havoline brand will achieve greater visibility, increased retail opportunities, expanded marketing support and the benefits of being part of the Chevron brand, which enjoys a much larger presence than Texaco in North America. This change is one component of our long-term plan to reinforce and grow the Havoline brand - one of the most enduring, respected and valued brands in the lubricant market."

 

As a result of the move, the premium Havoline brand will experience increased distribution through Chevron Lubrication Marketers and Chevron retail locations.  Texaco retail fuel stations will also offer the Chevron branded Havoline product line.

 

As part of this effort Chevron will grow its premium-branded, Havoline xpress lubes, with the Chevron master brand endorsement as well. Click here to see new look

 

The only visible change to the Havoline product line will be the inclusion of the Chevron logo. Most importantly, Havoline motor oils will continue to offer outstanding engine protection to customers across North America.

--------------------------------------------------------


Editorial note: Following discussions with Doug Hinzie, JobbersWorld's take away is that this is a good news story for Chevron Lubricant Marketers.  This is because Chevron has now made it clear it is committed to the Havoline brand, passenger car engine oil business, and the DIFM and DIY classes of trade. And rather than risking the chance that Havoline (a ubiquitous brand with plenty of cachet) might fall back into the ranks of a me-too gas station brand, it appears Chevron is now working hard to dust off the brand and support it as a Chevron product and make it shine. Again, this could prove to be a good news story for Chevron marketers because it gives them more muscle in the consumer automotive market segment.




Safety-Kleen Invests in Ontario's Green Economy

Safety-Kleen Canada Inc., Canada's largest collector and re-refiner of used motor oil, broke ground on October 28, 2010 on a $26 million expansion of its Breslau, Ontario, used oil re-refinery. The expansion will increase the facility's processing capacity by 25 percent, from 40.2 million gallons to 50.5 million gallons of used oil annually. This increase in re-refining capacity will allow the used oil generated by the equivalent of 130,000 engine oil changes a day to be re-refined back into high quality lubricating oils.

 

"Re-refining makes an enormous contribution to reducing waste, reducing energy consumption and lowering greenhouse gas emissions, all while creating jobs and investment in Ontario's economy," said Dale MacIntyre, vice president of Safety-Kleen Canadian Refinery Operations.

"We're glad to be part of growing Ontario's green economy, and this investment expands our ability to re-refine lubricants made from non-renewable resources and recycle and re-use them as part of a comprehensive cradle-to-cradle environmental management system."

 

The Honourable John Wilkinson, Ontario Minister of Environment, attended the ground breaking ceremonies at Safety-Kleen's Breslau facility.

"Ontario's progressive policies on waste diversion support the growth of Ontario's green economy," Wilkinson said. "Investments like this one by Safety-Kleen will ensure the steady transformation of Ontario's economy to one that converts what was once considered waste into a new source of wealth for Ontarians."

 

About Safety-Kleen Safety-Kleen is a leading North American used oil recycling and re-refining, parts cleaning and environmental solutions company, with approximately 4,100 employees serving more than 330,000 customer locations in the United States, Canada, Mexico and Puerto Rico.

CAM2 is now a fully licensed dexos1™ motor oil producer and supplier.



CAM2 International LLC has received its formal certificate of approval and license number (RBIA1008019) from GM for its dexos1™ offering. This new product will be offered for sale under the CAM2 dexos1™ name as a full synthetic 5W-30 Motor Oil.

 

Garry Rooney, Senior VP of Special Projects and Opportunity Development, CAM2 says, "CAM2 dexos1™ Full Synthetic Motor Oil, meets GM's new state-of-the-art dexos1™ global engine oil specification as well as ILSAC GF-5 and API SN-RC performance levels."

CLASSIFIEDS ADS


Diesel Exhaust Fluid and Coolant Producer has an
Opening for Regional Account Manager/Outside Sales

Due to expanding business opportunities, we have a need for a Regional Account Manager / Outside Salesperson in Southern California as well as in Southern Texas to sell our branded antifreeze, coolant, and diesel exhaust fluid lines.  The Regional Account Manager works within the sales organization and their support teams for the achievement of revenue generation, and customer satisfaction that is in line with the company vision and values. 
 Click for more


 
Contact JobbersWorld with Your News
 

JobbersWorld is all about issues impacting lubricant distributors. You are our primary audience and you are the ones we need to hear from. What's on your mind? What issues would you like to see us tackle? And what news would you like others to know about?

  • News
  • Mergers and acquisitions
  • Promotions
  • New products
  • Classified

We reach out to nearly 10,000 participants in the lubricant distribution supply chain once or twice a week (depending on what's NEWS) and we tell it like it is.

Please contact us via e-mail at tom_glenn@jobbersworld.com, or direct at 732-494-0405.

Copyright 2010 Petroleum Trends International, Inc.

Forward this issue to a Friend
 
Written and published by experts, Jobbers World is brought to you by Petroleum Trends International, Inc.
Copyright   2010 Petroleum Trends International, Inc.