Effective Messaging
No. 90
September, 2013

The vacation was fabulous--as always--and very productive as you'll see in the first article. Where better to get inspiration than walking barefoot on the beach?

The second article completes the list of 10 iPhone tips begun in the Aug. issue. Bet you'll find some surprises here. And, of course, they work for iPad's too.

The August subject line Help! was the best yet if opens are a measure of success. The rate jumped a full 5% from July. I got a lot of positive response about the content of the issue, too. And record unsubscribes. But maybe that was just a coincidence. Though one parting reader did complain "Help! is for emergencies of the medical kind. Bye bye." Not sure I follow this. If I did have a medical emergency, I think I would dial 911 rather than post it in my business newsletter.

Finally, this issue of Web Words is the 90th. That's a lot of newsletters--they fill two big binders on my bookshelf. So the amazing offer does have some experience behind it.

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In This Issue
Limited-Time Special Offer
10 iPhone Tips (Part 2)
Web Tips - Google Maps
Major Upgrade
 Limited-Time Special Offer Need Your Help
Last month I tried pleading. Invoking the sacred childhood icon Tinker Bell, I asked for your help finding new Constant Contact customers. I'm sure some of you applauded after reading the article. I got some nice emails. But I didn't get any leads.

Then I went on vacation. I walked the gorgeous beach at Madaket in Nantucket and considered my predicament. In 30 seconds, the answer came to me.

For the first six customers who sign up for Constant Contact, I will provide free consulting for their first campaign. That's right. I usually charge $500 to $2,000 for this service. Take me up on this offer and you'll get your first mailing out at no additional cost.

What this Includes

I will help these six customers select a Constant Contact template and work with them to create a banner logo and address design issues. Together we'll also work to determine the content of the publication and the regular topics that will be covered in future issues.

All this sits on gaining a deep understanding of the mission and helping customers to target their audience and develop their message. It's a serious work effort--totally free.

In addition to Constant Contact's email marketing this offer extends to EventSpot--the event management tool--Survey and Social Campaigns.

The offer is open until the next issue of Web Words, which will be published on October 16, 2013. If you or someone you know would benefit from this opportunity, let's talk.

10 iPhone Tips (Part 2)

Here are five more iPhone tips, which, together with the five from last month, make 10.  

1. Screen Shot. You can capture an image of your iPhone's screen by pressing the Home (round button at the bottom of the phone) and the On/Off button (top right edge) simultaneously. 

This will capture whatever you see on the device--a photo, website or message. You'll hear the same sound as when you take a picture with the camera function. You can find all of your screenshots stored in Camera Roll, along with your photos, and you can share screen shots via email or social networks as you do regular photos.

2. Quick Scroll-up. Ever get to the bottom of a long website or email string and wish you could get back to the top without exhausting your finger. You can. Just tap the time in the center of the black bar at the top of your screen and you're there.

3. Pop-up App Tray. Double tap the Home button to see all your apps and functions. Swipe to the left to scroll through them. Select the one you want and you'll jump right to it.

These last two are really esoteric.

4. Letter/number Keyboard. If you just want to type one number and then continue with words, tap and hold the "123" key. Drag to select a number. When you lift your finger, the letter keyboard will appear rather than the number keyboard. It works the other way around, too.

5. Undo. Thanks to Robin Buss for this one, which she discovered quite by chance. Want to erase what you've typed? Shake your phone and a screen will come up with two choices: "undo typing" and "cancel." Click "undo typing" and the last thing you typed disappears.

If I missed your favorite trick, please let me know, and I'll mention it next month.
Web Tips


Google Maps has undergone a major transformation. Upgraded versions are available for computers as well as mobile devices.

"The new Google Maps draws you a tailored map for every search and click you make. So whatever you're trying to find or wherever you're trying to go, you'll always have a map highlighting the things that matter most," states the promo.

Besides the traditional directions--upgraded and made more sophisticated--you can see a street view or the earth view. Google is also getting into the social media business with restaurant and other place reviews included in the map. You can also discover other venues near where you're going.

Watch the video for more information

And Finally . . .

Shawenon Communications collaborates with small businesses, solopreneurs, professionals and not-for-profits to get their messages across in the written word.

We specialize in electronic communications, including e-zines and other forms of email marketing, Web sites and social media.  We also ghostwrite articles and other business communications. As a solution provider, we resell www.shawenon.com



First name
Susanna Opper
Shawenon Communications

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 Unported License.
Major Upgrade 
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You've heard me coo about Constant Contact before. They are always looking to make their great system better. They recently rolled out the latest improvement--a complete revamping of how contacts are handled. Obviously contacts are important--they are the company's last name. They are important to you, too. They are who you need to reach to get your message across.

Check out this video with all the details.

Let me know how I can help you with Constant Contact.

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